Persuading the American Public for a Publicly Funded Healthcare System
In order to persuade the American public for a publicly funded, privately delivered healthcare financing system, various strategies need to be employed such as identifying the target audience, selecting appropriate messengers, adapting the message to different venues, framing it effectively, and tailoring it to specific audience values. From preaching to the choir to persuading conservative audiences, each group requires a different approach to effectively convey the benefits of such a healthcare system.
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HOW CAN WE PERSUADE THE AMERICAN PUBLIC? WHAT WILL IT TAKE TO MOVE TO A PUBLICLY FUNDED, PRIVATELY DELIVERED HEALTH CARE FINANCING SYSTEM?
WHO DO WE NEED TO PERSUADE? THE CHOIR ? CONSERVATIVE AMERICANS? THE ELECTED OFFICIALS? BUSINESS OWNERS?
WHO SHOULD BE THE MESSENGER? A PATIENT? A NURSE? AN ELECTED OFFICIAL? AN ECONOMIST? SOMEONE THE AUDIENCE IS LIKELY TO TRUST?
SHOULD THE MESSAGE ADAPT TO THE VENUE? A KITCHEN TABLE CONVERSATION WITH A NEIGHBOR? 500 LIBERALS AT AN OUR REVOLUTION CONFERENCE? IN AN ELEVATOR WITH A STRANGER? A LETTER TO THE EDITOR? A CONSERVATIVE ROTARY CLUB MEETING? SOCIAL MEDIA MESSAGE TO VOUNTEERS SOCIAL MEDIA MESSAGE TO THE GENERAL PUBLIC
HOW SHOULD THE MESSAGE BE FRAMED? FRAMED IN YOUR VALUES? FRAMED TO EVOKE AN EMOTIONAL RESPONSE? FRAMED IN VALUES YOU SHARE WITH THE AUDIENCE? FRAMED IN FACTS AND GRAPHS? FRAMED IN HUMOR? FRAMED IN PICTURES? FRAMED IN A STORY
PREACHING TO THE CHOIR FRAME IN PROGRESSIVE VALUES EVERYBODY IN NOBODY OUT RECRUIT VOLUNTEERS PROVIDE ENCOURAGEMENT FOR EXISTING VOLUNTEERS PROVIDE MORE FACTS AND STORIES SUGGEST OTHER WAYS TO HELP
PERSUADING A CONSERVATIVE AUDIENCE FRAME THE MESSAGE IN VALUES YOU SHARE WITH THEM: FAMILY PATRIOTISM HARD WORK FAITH FREEDOM DIGNITY OF HUMAN LIFE FOUNDING FATHER S VISION
PERSUADING A CONSERVATIVE WHITE WORKING CLASS AUDIENCE IN THESE UNCERTAIN TIMES WOULD YOU PREFER AN AMERICAN HEALTH CARE PLAN THAT COST YOU LESS AND GUARANTEES YOUR HARD WORKING FAMILY WOULD HAVE ALL THE HEALTH CARE BENEFITS THEY NEED EVEN IF YOU LOOSE YOUR JOB?
PERSUADING CONSERVATIVE ELITE CLASS ROTARY CLUB MEMBERS IN THESE UNCERTAIN TIMES WOULD YOU PREFER AN AMERICAN HEALTH CARE PLAN THAT WOULD PROVIDE THE HIGHEST QUALITY OF HEALTH CARE AND CONTROL THE COST OF HEALTH CARE FOR YOUR FAMILY?
PERSUADING ELECTED OFFICIALS KNOW SOMETHING ABOUT THE ELECTED OFFICIAL THANK THE ELECTED OFFICIAL FOR THEIR SERVICE FRAME THE MESSAGE IN THEIR VALUES APPEAL TO THEIR EMOTIONS PROVIDE FACTS, FIGURES AND STORIES ABOUT THEIR CONSTITUENTS BE BRIEF THE BEST MESSENGER IS USUALLY A CONSTITUENT VENUES CAN BE TOWN HALL MEETINGS, ONE-ON-ONE MEETINGS FUNDRAISERS, WRITTEN COMMUNICATION INCLUDING LETTERS, EMAILS, TEXTS.
PERSUADING ELECTED OFFICIALS THANK YOU FOR VOTING YES ON SB20-215 TO HOLD PHARMACEUTICAL COMPANIES ACCOUNTABLE SENATOR, AS YOU KNOW FAMILIES IN YOUR DISTRICT ARE BEING RIPPED OFF BY THE HEALTH INSURANCE COMPANIES PAYING 23 % HIGHER PREMIUMS ON AVERAGE THAN THE REST OF THE STATE. ARE YOU WILLING TO SUPPORT SB 20-250 TO GUARANTEE FAMILIES EXCELLENT HEALTH CARE AT A COST THEY CAN AFFORD?
DO WE HAVE ALL THE ANSWERS? NO, WE DO NOT IT WOULD BE IDEAL IF WE HAD FOUR MORE PARTNERS: 1. A REPUTABLE RESEARCH ORGANIZATION LIKE KAISER FAMILY FOUNDATION TO POLL THE AMERICAN PEOPLE AND LEARN MORE ABOUT HOW AMERICANS FEEL ABOUT OUR CURRENT FINANCING SYSTEM AND WHAT CHANGES THEY WOULD SUPPORT 2. A REPUTABLE SOCIAL MARKETING COMPANY TO USE THE RESEARCH FINDINGS TO DEVELOP A SOCIAL MARKETING CAMPAIGN 3. THE BUSINESS COMMUNITY S SUPPORT 4. A FAMOUS AND WELL RESPECTED NON-POLITICAL SPOKESPERSON
SHOULD WE WAIT UNTIL WE HAVE ALL THE ANSWERS? NO PEOPLE ARE DYING PEOPLE ARE BEING RIPPED OFF PEOPLE ARE SUFFERING PEOPLE ARE GOING BANKRUPT
WHAT WE DO KNOW: STORY TELLING CAN BE EFFECTIVE MORE EFFECTIVE THAN FACTS PUT YOU IN A TRANCE ARE EASY TO REMEMBER TOUCH PEOPLE S HEARTS BUILD CARING AND COMPASSION HAVE A KEY MESSAGE EMBEDDED IN THE STORY SHOULD BE SIMPLE AND SHORT CLARIFY WHO THE BAD GUY IS AND WHO THE GOOD GUY IS
WHAT WE DO KNOW: THE MESSAGE SHOULD BE ACCURATE CLEAR CONCISE GENUINE EVOKE AN EMOTION FRAMED IN BASIC VALUES EASY TO REMEMBER TAILORED TO THE AUDIENCE TAILORED TO THE MESSENGER TAILORED TO THE VENUE
