Importance of Philanthropy in Healthcare
Philanthropy plays a crucial role in healthcare, fostering partnerships between medical staff and grateful patients. Grateful patients and families contribute significantly to healthcare philanthropy, driving donations that support medical institutions and patient care. As healthcare costs rise and reimbursements decline, philanthropy becomes even more vital. Recognizing and reinforcing patient gratitude can lead to substantial donations, enabling healthcare facilities to enhance their services. Understanding the importance of philanthropy can create a meaningful impact in the healthcare sector.
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Presentation Transcript
Grateful Patients Grateful Patients and Families and Families Creating a meaningful partnership between medical staff and philanthropy
What is What is Philanthropy? Philanthropy? Philanthropy flows from a loving heart, not an overstuffed wallet. -Douglas M. Lawson
2013 donations to U.S. healthcare institutions totaled $9.2 Billion Healthcare Healthcare Philanthropy Philanthropy Facts Facts 88% of all Healthcare related gifts come from grateful patients and/or their families Grateful patients are 30 times more likely to give if they see a connection to their physician or clinical staff person Not all giving is based on good medical outcomes sometimes it is to change the future
As healthcare costs escalate and reimbursements decline, philanthropy is more crucial than ever Why Is It Why Is It Important? Important?
No problem can be solved from the same level of consciousness that created it. -Albert Einstein Why Here, Why Here, Why Now? Why Now?
Doing Doing What What Works! Works! Dr. Eldadah + 1 Grateful Patient = $2 million dollar donation resulting in a $6 million dollar renovation of the electrophysiology center
The Three Rs The Three R s Medical staff recognize patients who have expressed gratitude for their patient care experience Medical staff reinforce patient s or family member s desire to give Medical staff refer patient or family member to philanthropy office
$250,000 $250,000 Mistake Mistake Please don t make the Quarter of a Million Dollar Mistake!
Understand Your Concerns Understand Your Concerns You have little time for additional activities. You don t want to ask your patients for money. You may have concerns about HIPAA. This is a process that is easy and efficient. This system is HIPAA compliant. I ll do that for you.
Philanthropy Philanthropy Partnership Partnership Process Process It all starts with the patient s experience with you and the hospital every aspect of the patient s experience has an impact
You or your staff recognize a grateful patient and/or family member through A received written note of thanks A discussion with you or your staff A Facebook post A phone call Step 1: Step 1: Recognize Recognize Gratitude Gratitude
You refer grateful patient and/or family member to Philanthropy through An letter of introduction Email Personal phone call In-person meeting Step 2: Step 2: Referral Referral
Philanthropy officer conducts research of grateful patient and/or family member to determine Type of gift Capacity and inclination to give Clinical area of interest Step 3: Step 3: Research Research
Philanthropy officer involves medical staff in cultivation process NOT solicitation of gift Tour of facility Discussion of medical specialty, newest advances in technology, or research Share a meal or cup of coffee Step 4: Step 4: Identify Area Identify Area of Interest of Interest
Recognize Reinforce The Three The Three R s + One R s + One Refer + Rejuvenate
Linda Gottfried, lindagottfried@southernmarylandhospital.com Director of Philanthropy lindagottfried@southernmarylandhospital.co m lindagottfried@southernmarylandhospital.com Philanthropy Philanthropy at MSMHC at MSMHC 301-856-7193
