Transparent Signage CamCom Solution for Drive-Thru Ordering

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This document introduces a V2I CamCom Link design for Vehicular Assistant Technology (VAT). The proposed transparent signage-based CamCom solution is used for drive-thru ordering services, applicable to various applications like ITS, ADAS, IoT, LEDIT, and digital signage with connected information services. The concept models aim to provide a simple and fast ordering and payment system for drive-thru facilities, utilizing existing signage and camera infrastructure. The CamCom technology enables automatic order and payment processing in drive-thru setups.


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  1. March 2018 Project: IEEE P802.15 Working Group for Wireless Personal Area Networks (WPANs) Submission Title: Transparent Signage based CamCom Solution for Drive Thru Ordering Services doc.: IEEE 15-18-0118-00-0vat Date Submitted: March 2018 Source: Jaesang Cha (SNUST), Younkwan Kim (The Catholic University of Korea), Hyoungkyu Song(Sejong Univ.), Mariappan Vinayagam (SNUST) Address: Contact Information: +82-2-970-6431, FAX: +82-2-970-6123, E-Mail: chajs@seoultech.ac.kr Re: Abstract: This documents introduce the V2I CamCom Link design consideration for VAT. This proposed transparent signage based CamCom solution used for Drive-Through ordering service on drive. This VAT to operate on the application services like ITS, ADAS, etc. on road condition. Also this can be used for IoT/IoL, LEDIT, Digital Signage with connected information services etc. Purpose: To Provided Concept models of Transparent Signage based CamCom solution for Vehicular Assistant Technology (VAT) Interest Group Notice: This document has been prepared to assist the IEEE P802.15. It is offered as a basis for discussion and is not binding on the contributing individual(s) or organization(s). The material in this document is subject to change in form and content after further study. The contributor(s) reserve(s) the right to add, amend or withdraw material contained herein. Release: The contributor acknowledges and accepts that this contribution becomes the property of IEEE and may be made publicly available by P802.15. Slide 1 Submission Jaesang Cha, SNUST

  2. March 2018 doc.: IEEE 15-18-0118-00-0vat Contents Needs for Drive-Thru Ordering Using CamCom Solutions Transparent Signage Based CamCom Link Conclusion Slide 2 Submission Jaesang Cha, SNUST

  3. March 2018 doc.: IEEE 15-18-0118-00-0vat Needs for Drive-Thru Ordering Using CamCom Solutions Needs Many use Drive-Thru due to time, emergency, and on the way traffic conditions, etc. There is an increasing number of facilities that provide drive-thru around It is important to introduce a simple and fast ordering and payment system. Basic Concept Provides a simple ordering and payment system for purchasing goods without additional interaction with Drive-Thru Service Person. Uses the Existing Drive-Thru Signage / Vehicle Signage System and On-Vehicle Camera / Drive- Thru CCTV Infrastructure GOOGLE Technology easy to apply to growing infrastructure without adding additional infrastructure < Example of application of drive thru > Slide 3 Submission Jaesang Cha, SNUST

  4. March 2018 doc.: IEEE 15-18-0118-00-0vat Transparent Signage Based CamCom Link CamCom Link Transparent Signage based CamCom Link Tx : Drive-Through Signage / Car HUD Transparent Signage CamCom Link Rx : Drive-Through CCTV Camera / Car Built-In CMOS Camera Sensor Day-Night Communication Mode Modulations : VTASC, SS2DC, QR- Code, Color Code < Drive Thru Solution using CamCom Link > Data Rate : 1K ~ 1Mb/s Uses the CamCom Technology to do automatic order and payment in Drive-Thru. Supported LoS (Line of Sight) Available Distance : 2m ~ 20m Use the Drive-Through Signage / Car HUD Transparent Signage and Drive-Through CCTV Camera / Car Built-In CMOS Camera Sensor for CamCom Link Slide 4 Submission Jaesang Cha, SNUST

  5. March 2018 doc.: IEEE 15-18-0118-00-0vat Conclusion Proposed the Drive-Through Ordering Services Using Transparent Signage Based CamCom Solution The existing Drive-Thru Signage, Car HUD Signage and Drive-Thru CCTV, Built-In Car Camera used to develop the Ordering Service Solution. Reduce the inconvenience of manual payment and to provide smoothness of use Slide 5 Submission Jaesang Cha, SNUST

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