Strategies for Effective OER Implementation in Institutions
The OpenStax Institutional Partner Program aims to increase OER usage in institutions, providing structured programs and support. Strategies include proactive approaches, direct and indirect tactics for engaging faculty, and leveraging experience from multiple colleges and universities. The program offers valuable benefits such as individualized consulting, tech support, webinars, and community support. By implementing these strategies, institutions can enhance OER adoption and impact a greater number of students effectively.
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OpenStax Institutional Partner Program Nicole Finkbeiner Associate Director, Institutional Relations
INSTITUTIONAL PARTNER PROGRAM Goal: Increase the use of ALL OER at institutions Structured program proven to increase the use of OER at institutions. Last year s institutions impacted an additional 50,000 students (150% increase) with OER Competitive program: 42 institutions applied for the 11 slots this year. Cost: FREE to the institutions thanks to a William & Flora Hewlett Foundation grant Estimated value: $20,000 per institution 2
INSTITUTIONAL PARTNER PROGRAM Goal: Increase the use of ALL OER at institutions SUNY, as a system, gets: Individualized consulting on your OER effort and strategies A community of support through a cohort of other institutions in the program Up to 10 hours of dedicated tech support for CNX Campus visit from OpenStax Up to 3 webinars per year Monthly institution reports of adoptions/interest 3
Effective strategies for encouraging OER from working with over 177 colleges and universities on their OER initiatives
Effective strategy: Be proactive and persistent
DIRECT VS. INDIRECT TACTICS Direct tactics Should result in one or more faculty members saying: Yes No I m interested, tell me more 6
DIRECT VS. INDIRECT TACTICS Direct tactics You should be able to track, for each direct strategy: Faculty who expressed interest (aka leads ) Faculty who adopted New students impacted 7
DIRECT VS. INDIRECT TACTICS Indirect tactics If you build it, they might find it Does not result in you getting a yes, no, or I m interested from faculty Helpful, but should not be your main focus 8
PARTNER SCHOOLS: WHAT DOESNT WORK Tactics that didn t increase interest/adoptions Stand-alone OER workshops/presentations Department meeting presentations without a carrot OER website on the college/university site Student-driven activities Presentations/booths at other faculty events (not including orientations) Display of books 9
Do 8 direct tactics in one academic year "8 Ball" by Jarno, via OpenClipArt.org
7 Student Success conf. Dept. presentations OER Grant Program Senior admin email Bookstore deadline Faculty office visits Faculty office visits Zone of Adoption Faculty inservices Faculty inservices OER Petting Zoo OER Workshops OER Workshops Open Ed Week 6 5 4 Intensity level 3 2 1 OER Textbook Display, LibGuides, Website, Committee Meetings, Course Schedule Listings, Library Reserves, On-Campus Advertisements 0 1-Jul 1-Aug 1-Sep 1-Oct 1-Nov 1-Dec 1-Jan 1-Feb 1-Mar 1-Apr 1-May 1-Jun
7 Student Success conf. OER Workshops 6 5 4 Intensity level 3 2 1 OER Textbook Display, LibGuides, Website, Committee Meetings, Course Schedule Listings, Library Reserves, On-Campus Advertisements 0 1-Jul 1-Aug 1-Sep 1-Oct 1-Nov 1-Dec 1-Jan 1-Feb 1-Mar 1-Apr 1-May 1-Jun
7 6 5 4 Intensity level 3 2 1 OER Textbook Display, LibGuides, Website, Committee Meetings, Course Schedule Listings, Library Reserves, On-Campus Advertisements 0 1-Jul 1-Aug 1-Sep 1-Oct 1-Nov 1-Dec 1-Jan 1-Feb 1-Mar 1-Apr 1-May 1-Jun
Effective strategy: An effective goal focuses on results, not activity Stephen R. Covey 7 Habits of Highly Effective People
For every high intensity/direct action, goal-set & track 3 things: - Faculty interest (aka leads ) - Faculty adoptions - Students impacted
MEASURE OUTCOMES, NOT ACTIONS We presented at 10 department meetings (185 faculty total) and 8 faculty expressed interest right away. From those 8, so far, 2 have agreed to adopt OER for their courses, a total of 500 students per year impacted. Action: Present at department meetings Goal: 25 interested faculty from presentations Interest/leads so far from action: 8 (out of 185) Adoptions so far from action: 2 Students so far from action: 500 per year 16
If a direct action isnt resulting in new interest or adoptions, stop and refocus on actions that are working
Effective strategy: It s going to be a time & money investment
You will be pushed further than you thought possible, but in a nurturing and highly supportive way. Erik Christensen South Florida State College Re: OpenStax Institutional Partner Program
Market early & often. Think beyond emails.
Effective strategy: Start with momentum and scale
Focus on scale What are your top 25 highest-enrolled courses? Who teaches those full-time?
Start with easy wins to impact students now
1. Adopt 2. Adapt 3. Create
QUESTIONS? OpenStax at Rice University openstax.org info@openstax.org @openstax Nicole Finkbeiner nicolef@rice.edu 25
