Value Chain Analysis in Agribusiness: Maximizing Value Addition and Product Distribution

Explore the application of the value chain concept in agribusiness by examining input supplies, production processes, wholesalers, distributors, retailers, and consumers for various primary products such as sheep, beef cow, dairy cow, and more. Understand the value-added products, processing methods, key companies involved, and consumer demographics in the industry.

• Agribusiness
• Value Chain Analysis
• Primary Products
• Product Distribution
• Value Addition

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Uploaded on Sep 10, 2024 | 0 Views

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1. Value Chain A process or activity by which a company adds value to an article, including production, marketing and the provision of after sales service

2. Who was Michael Porter?

3. Apply the value chain to Agribusiness: First level Handling Input supply Agricultural production Processors Wholesalers/ Distributors Consumers Retailers

4. Exercise to be completed over two periods Each company to choose four of the following primary products: Sheep, Beef cow, Dairy Cow, Deer, Pig, Kiwi fruit, Tomatoes, Chickens, Wheat, Barley, Maize, Oats, Apples, Grapes (input supplies) Identify what other input supplies are needed for the product. Establish as many value added products from each chosen primary product as you can. Find out how the product is processed. Ascertain a name of a company that wholesales and retails the processed product. Who is the main consumer of the processed product? Any other facts that you find out about the processing/value adding of each product.

5. Suggested report format Headings for each primary product with egs Inputs Ag production 1st handling Processors Wholesalers/Distributors Retailers Consumers Other facts properties, and is used for well being products. Wax is used for candles. Bees, pollen, beehives Honey Collection, extraction, bottling, labelling Beetech NZ and many others NZ honey producers cooperative Summerglow apiaries, Manuka honey Co. NZ public, Europeans (esp Manuka) Manuka honey has special antobiotic