Update on May 2019 IBA Activities
IBA UPDATE
May
2019
AGENDA
o
Welcome
o
Market Update
o
Independent Seal roll out
o
Good Beer Week merger
o
Member Resources
o
Connecting with members
o
Brewcon and Indies
MARKET
UPDATE
IRI Data – MAT March 2019
TOTAL BEER CONTINUES TO DECLINE
- 1.5%
“Total Australian Beer Market – 1.619 billion litres”
IBA Read using ATO Data – June 2018
INDEPENDENT BEER – THE SHINING LIGHT
+ 25%
Total Independent Beer
93 Mlts
IBA Read using ATO Data – June 2018
INDEPENDENT BEER – THE SHINING LIGHT
5.9%
Back in 2011 when CBIA / IBA
was established Independent
Brewers had just over 1%
Share of Volume
IBA Read using ATO Data – June 2018
INDEPENDENT BEER – THE SHINING LIGHT
10%
"Australians spend one in every
ten
o
f their beer dollars on
Indie Beer”.
Share of Value
CONTINUED GROWTH
IBA Read using ATO Data – June 2018
IBA Read using ATO Data – June 2018
BREWER NUMBERS
619
Craft Beer Reviewer – early 2019
Brewing “companies”
472
Excise paying entities
+ 54 or 12.9% Vs PY
INDEPENDENT SEAL ROLL OUT
IBA Read using ATO Data – June 2018
INDEPENDENT SEAL ADOPTION
64%
IBA Members
IBA Brewer Members
58%
of independent beer volume
SEAL ROLL OUT
o
Packaging change overs and product development
o
There is now a critical mass in the market
o
The next step is to roll out the Supporters Seal
o
Following that later in the year the IBA will focus on
o
Building consumer awareness
o
Building familiarity and understanding
o
Creating value in the Seal
SUPPORTER SEAL
o
Launching
in June
o
Open to trade, industry / suppliers
o
Supporters will sign up to a sub-licence
o
IBA to provide support materials
GOOD BEER WEEK MERGER
o
All set to complete the merger post Good Beer Week
o
Synergies and opportunities
o
Events expertise
o
Industry knowledge
o
Shared partners – sponsors and affiliates
o
Opportunity to expand event reach
MEMBER RESOURCES
o
Adding to the existing member resources
o
IBA Safe
o
Labelling Guidelines
o
Rolling out a Product Recall Guide
o
A number of Quality “How to” Guides coming soon
o
IBA Mash Up podcasts / webinars
CONNECTING WITH MEMBERS
o
Stepping up our connection with members in your market
o
IBA Mash Ups
o
Regular opportunities to
o
Networking with the industry members
o
Information sharing and learning
o
Chance to l
ift the head up and just have a beer together
BREWCON and INDIES
o
Taken on a lot of feedback from 2018
o
We’ve listened and adjusted our plans accordingly
o
Venue is the MCEC - Melbourne
o
Trade Expo exhibitors locked in
o
Program in development – Seminar EOI’s coming in
o
Indies judges selected
NEW INDUSTRY AWARDS FOR THE
INDIES
o
In addition to the existing INDUSTRY SERVICE AWARD
o
YOUNG GUN OF THE YEAR
o
COMMUNITY INITIATIVE OF THE YEAR
o
TRUE INDIE BEER SUPPORTER OF THE YEAR
BREWCON and INDIES – KEY DATES
o
Indies entries open – 24
th
May 2019
o
Brewcon tickets go on sale – 7
th
June 2019
o
Indies entries close – 30
th
June 2019
o
Indies judging –1
st
– 2
nd
September 2019
o
Brewcon and Trade Show commences – 4
th
September 2019
o
Indies Awards night – 5
th
September 2019
CHEERS !
The May 2019 update by IBA includes information on market trends, independent beer industry growth, the rollout of the Independent Seal, important events like Good Beer Week, and valuable resources for members. Key points include a decline in total beer consumption, significant growth in the independent beer sector, and the adoption of the Independent Seal by a majority of IBA members to showcase their commitment to quality. The update highlights the continuous growth of the independent brewing community in Australia.
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Presentation Transcript
May 2019 IBA UPDATE
AGENDA o Welcome o Market Update o Independent Seal roll out o Good Beer Week merger o Member Resources o Connecting with members o Brewcon and Indies
MARKET MARKET UPDATE UPDATE
TOTAL BEER CONTINUES TO DECLINE - - 1.5% 1.5% Total Australian Beer Market 1.619 billion litres IRI Data MAT March 2019
INDEPENDENT BEER THE SHINING LIGHT + 25% + 25% Total Independent Beer Total Independent Beer 93 93 Mlts Mlts IBA Read using ATO Data June 2018
INDEPENDENT BEER THE SHINING LIGHT 5.9% 5.9% Share of Volume Share of Volume Back in 2011 when CBIA / IBA was established Independent Brewers had just over 1% IBA Read using ATO Data June 2018
INDEPENDENT BEER THE SHINING LIGHT 10% 10% Share of Value Share of Value "Australians spend one in every ten of their beer dollars on Indie Beer . IBA Read using ATO Data June 2018
CONTINUED GROWTH CONTINUED GROWTH IBA Read using ATO Data June 2018
BREWER NUMBERS 619 619 Craft Beer Reviewer Craft Beer Reviewer early 2019 Brewing companies Brewing companies early 2019 472 472 Excise paying entities Excise paying entities + 54 or 12.9% Vs PY + 54 or 12.9% Vs PY IBA Read using ATO Data June 2018
INDEPENDENT SEAL ROLL OUT INDEPENDENT SEAL ROLL OUT
INDEPENDENT SEAL ADOPTION 64% 64% IBA Members IBA Members IBA Brewer Members IBA Brewer Members 58% 58% of independent beer volume of independent beer volume IBA Read using ATO Data June 2018
SEAL ROLL OUT o Packaging change overs and product development o There is now a critical mass in the market o The next step is to roll out the Supporters Seal o Following that later in the year the IBA will focus on o Building consumer awareness o Building familiarity and understanding o Creating value in the Seal
SUPPORTER SEAL o Launching in June o Open to trade, industry / suppliers o Supporters will sign up to a sub-licence o IBA to provide support materials
GOOD BEER WEEK MERGER o All set to complete the merger post Good Beer Week o Synergies and opportunities o Events expertise o Industry knowledge o Shared partners sponsors and affiliates o Opportunity to expand event reach
MEMBER RESOURCES o Adding to the existing member resources o IBA Safe o Labelling Guidelines o Rolling out a Product Recall Guide o A number of Quality How to Guides coming soon o IBA Mash Up podcasts / webinars
CONNECTING WITH MEMBERS o Stepping up our connection with members in your market o IBA Mash Ups o Regular opportunities to o Networking with the industry members o Information sharing and learning o Chance to lift the head up and just have a beer together
BREWCON and INDIES o Taken on a lot of feedback from 2018 o We ve listened and adjusted our plans accordingly o Venue is the MCEC - Melbourne o Trade Expo exhibitors locked in o Program in development Seminar EOI s coming in o Indies judges selected
NEW INDUSTRY AWARDS FOR THE INDIES o In addition to the existing INDUSTRY SERVICE AWARD o YOUNG GUN OF THE YEAR o COMMUNITY INITIATIVE OF THE YEAR o TRUE INDIE BEER SUPPORTER OF THE YEAR
BREWCON and INDIES KEY DATES o Indies entries open 24th May 2019 o Brewcon tickets go on sale 7th June 2019 o Indies entries close 30th June 2019 o Indies judging 1st 2nd September 2019 o Brewcon and Trade Show commences 4th September 2019 o Indies Awards night 5th September 2019
CHEERS ! CHEERS !
