The Seal of Origin Program in Chile
"Tell me the origin of the
product and I’ll tell you If
I’m interested”
SELLO DE ORIGEN
“Seal of origin”
INSTITUTO NACIONAL DE PROPIEDAD INDUSTRIAL
Paola Guerrero Andreu
Legal Advisor, Trademark, Geographical Indications and
Appellations of Origin Division
Adding value
to
traditional products
from
Chile
Geography
of Chile
What is the
Seal of
Origin
program?
The Seal
The
Appellation of Origin:
is a special kind
of Geographical Indication which generally
consists of a geographical name or a traditional
designation that is used on products which
have a specific quality or characteristics
essentially given by the geographical
environment of their production, as well as
other natural and human factors that affect
the characterization of the product.
A
Geographical Indication:
is a sign
to be used
on goods that have a specific geographical
origin and possess qualities or a reputation
due to such particular
place of origin.
According to the chilean law.
The Seal
The
Certification marks
: are distinctive
signs which indicate that a determined product
or service meets a set of standards and
therefore have been certified by
a standard certification entity.
The
Collective marks:
are meant to identify
such products and services in the market,
differentiating them from those produced or
provided by third parties that are not part of
the corresponding association or group.
Diagnosis
Pending work with
local communities
Limited use of
IP tools
Products at risk,
which did not reach
their potential
High cost to obtain
legal protection
Lack of business
models
Low associative
capacity
Diagnosis
Pending work with
local communities
Limited use of
IP tools
Products at risk,
which did not reach
their potential
Lack of business
models
Low associative
capacity
High cost to obtain
legal protection
Diagnosis
Pending work with
local communities
Limited use of
IP tools
Products at risk,
which did not reach
their potential
Lack of business
models
Low associative
capacity
High cost to obtain
legal protection
Diagnosis
Pending work with
local communities
Limited use of
IP tools
Products at risk,
which did not reach
their potential
Lack of business
models
Low associative
capacity
High cost to obtain
legal protection
Diagnosis
Pending work with
local communities
Limited use of
IP tools
Products at risk,
which did not reach
their potential
Lack of business
models
Low associative
capacity
High cost to obtain
legal protection
Diagnosis
Pending work with
local communities
Limited use of
IP tools
Products at risk,
which did not reach
their potential
Lack of business
models
Low associative practices
High cost to obtain
legal protection
Diagnosis
Pending work with
local communities
Limited use of
IP tools
Products at risk,
which did not reach
their potential
Lack of business
models
Low associative
capacity
High cost to obtain
legal protection
What
did we do?
A working plan
with
d
ifferent
stakeholders
aiming to add value to
local well-known products.
Local Communities
Information gathering
of
relevant an
d
well-known
products
by region (through regional
and county
governments).
Limited
use of IP tools
Territorial work throughout
Chile
, jointly with local
universities, to promote the
use of IPR’s, especially of GI, AO,
and collective and certification
marks.
Value
and benefits
of the Seal
New generations
of local
people did not want
to continue traditions
since products
were not providing enough
incomes to subsist.
Product
at risk
Traditions are being
lost over time
.
The Seal of Origin Program
rescues
and values the traditions and history
behind each product, recognizing that
each of them is not only the motor of
change and workforce, but also
protector of the traditions of the local
communities
[Embroidery from Isla Negra]
High
cost to obtain
legal protection
Working with
government
agencies
and
private entities
to provide necessary resources
for technical assistance
Lack of
business model
Working with different
Government Agencies
: providing
resources for education and a
business model for the relevant
product
Ex. Agricultural Research Foundation (FIA);
Production Development Corporation
(CORFO), etc.
Low
associative practices
Local communities
applying for a Seal
shall
associate
different producers
willing to be recognized by the Seal of
Origin. Although it has been a difficult
process to reach that goal,
inclusiveness among groups of
producers has been satisfactorily
achieved.
What
did we do?
A working plan
with
d
ifferent
stakeholders
aiming to add value to
local well-known products.
Objectives of the Seal of Origin
Objectives of the Seal of Origin
Strategic
objectives
•
Identification
of traditional Chilean
products;
•
Highlight
local traditions;
•
Contribute
to the development of local
communities;
•
Promotion of natural resources
,
increasing the value of products, and the
variety of choices for consumers;
•
Strengthen traceability
and monitoring of
protected products;
•
Avoid
unfair competition ;
•
Sharing and counseling
of instruments
protective of IP.
What
did we do?
A working plan
with
d
ifferent
stakeholders
aiming to add value to
local well-known products.
Life Cycle
of a product
in the Seal of Origin
Program
Based on established
strategic
pillars
, and once the product
has been protected by
Intellectual Property Rights
, a
life cycle of products included in
the Seal of Origin program has
been defined
Life Cycle of a
Product in the Seal of
Origin Program
Milestones
Product
differentiation on the market
Milestones
Benefits for obtaining
governmental funding
Milestones
Consumers’
appreciation
(Fast sale of tomatoes, signs, creation of touristic routes,
presence in gourmet restaurants).
Next
steps
•
Add
more products to the program
•
Product
positioning abroad
;
•
Self-management;
•
Strengthening of
association
among producers
;
•
Guidelines
for the use of GI and AO;
•
Seal ambassadors
to be designated;
•
Alliances
with public and private
actors;
•
Assessment
of the program by 2018.
Chile
Chilean products with Seal of Origin
(26)
Chicha de Curacaví and Dulces de Curacaví.
SELLO DE ORIGEN
“Seal of origin”
INSTITUTO NACIONAL DE PROPIEDAD INDUSTRIAL
www.sellodeorigen.cl
sellodeorigen@inapi.cl
Thank you…
The Seal of Origin Program in Chile aims to add value to traditional products by emphasizing their specific geographical origins and unique qualities. It includes seals, geographical indications, appellations of origin, and certification marks to highlight the authenticity and standards of products. Challenges such as limited use of intellectual property tools, high costs of legal protection, and low associative capacity are hindering the full potential of local products.
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Presentation Transcript
"Tell me the origin of the product and I ll tell you If I m interested
SELLO DE ORIGEN Seal of origin Adding value to traditional products from Chile Paola Guerrero Andreu Legal Advisor, Trademark, Geographical Indications and Appellations of Origin Division INSTITUTO NACIONAL DE PROPIEDAD INDUSTRIAL
What is the Seal of Origin program?
The Seal A Geographical Indication: is a sign to be used on goods that have a specific geographical origin and possess qualities or a reputation due to such particular According to the chilean law. place of origin. The Appellation of Origin: is a special kind of Geographical Indication which generally consists of a geographical name or a traditional designation that is used on products which have a specific quality or characteristics essentially given by environment of their production , as well as other natural and human factors that affect the characterization of the product. the geographical
The Seal The Certification marks: are distinctive signs which indicate that a determined product or service meets a set of standards and therefore have been a standard certification entity. certified by The Collective marks: are meant to identify such products and services in the market, differentiating them from those produced or provided by third parties that are not part of the corresponding association or group.
Diagnosis Pending work with local communities Limited use of IP tools Products at risk, which did not reach their potential High cost to obtain legal protection Lack of business models Low associative capacity
Diagnosis Pending work with local communities Limited use of IP tools Products at risk, which did not reach their potential High cost to obtain legal protection Lack of business models Low associative capacity
Diagnosis Pending work with local communities Limited use of IP tools Products at risk, which did not reach their potential High cost to obtain legal protection Lack of business models Low associative capacity
Diagnosis Pending work with local communities Limited use of IP tools Products at risk, which did not reach their potential High cost to obtain legal protection Lack of business models Low associative capacity
Diagnosis Pending work with local communities Limited use of IP tools Products at risk, which did not reach their potential High cost to obtain legal protection Lack of business models Low associative capacity
Diagnosis Pending work with local communities Limited use of IP tools Products at risk, which did not reach their potential High cost to obtain legal protection Lack of business models Low associative practices
Diagnosis Pending work with local communities Limited use of IP tools Products at risk, which did not reach their potential High cost to obtain legal protection Lack of business models Low associative capacity
What did we do? A working plan with different stakeholders aiming to add value to local well-known products.
Local Communities Information gathering of relevant and well-known products by region (through regional and county governments).
Limited use of IP tools Territorial work throughout Chile, jointly with local universities, to promote the use of IPR s, especially of GI, AO, and collective and certification marks.
Value and benefits of the Seal New generations of local people did not want to continue traditions since products were not providing enough incomes to subsist.
Product at risk Traditions are being lost over time. The Seal of Origin Program rescues and values the traditions and history behind each product, recognizing that each of them is not only the motor of change and workforce, but also protector of the traditions of the local communities [Embroidery from Isla Negra]
High cost to obtain legal protection Working with government agencies and private entities to provide necessary resources for technical assistance
Lack of business model Working with different Government Agencies: providing resources for education and a business model for the relevant product Ex. Agricultural Research Foundation (FIA); Production Development Corporation (CORFO), etc.
Low associative practices Local communities applying for a Seal shall associate different producers willing to be recognized by the Seal of Origin. Although it has been a difficult process to reach that goal, inclusiveness among groups of producers has been satisfactorily achieved.
What did we do? A working plan with different stakeholders aiming to add value to local well-known products. Objectives of the Seal of Origin Objectives of the Seal of Origin
Strategic objectives Identification products; of traditional Chilean Highlight local traditions; Contribute to the development of local communities; Promotion increasing the value of products, and the variety of choices for consumers; of natural resources, Strengthen traceability and monitoring of protected products; Avoid unfair competition ; Sharing and counseling of instruments protective of IP.
What did we do? A working plan with different stakeholders aiming to add value to local well-known products. in the Seal of Origin Program Life Cycle of a product
Improvement Promotion Based on established strategic pillars, and once the product has been protected Intellectual Property Rights, a life cycle of products included in the Seal of Origin program has been defined by Exportation Protection Life Cycle of a Product in the Seal of Origin Program Commercialization Recognition Dissemination
Milestones Product differentiation on the market
Milestones Benefits for obtaining governmental funding
Milestones Consumers appreciation (Fast sale of tomatoes, signs, creation of touristic routes, presence in gourmet restaurants).
Next steps Add more products to the program Product positioning abroad; Self-management; Strengthening of association among producers; Guidelines for the use of GI and AO; Seal ambassadors to be designated; Alliances with public and private actors; Assessment of the program by 2018.
Chilean products with Seal of Origin (26) Chile Chicha de Curacav and Dulces de Curacav .
SELLO DE ORIGEN Seal of origin Thank you www.sellodeorigen.cl sellodeorigen@inapi.cl INSTITUTO NACIONAL DE PROPIEDAD INDUSTRIAL
