The Power of Social Media: Platforms, Strategies, and Impact
WHY
SOCIAL
MEDIA?
PLATFORMS
AND THEIR
USAGE
•
Allows you to share your professional
background online.
•
Organize offline events, join groups, write
articles, post photos and videos, and more.
.
•
With YouTube, you can share a good amount of
information to a lot of people in a short time
through videos.
•
You can also earn money for your views
YOUTUBE
•
Twitter allows you to send and receive short
posts called tweets.
•
Provide your audience with valuable content
before they even become customers.
•
Reach BILLIONS of potential customers
through posts, stories ,videos and more.
•
Target audiences through location,
demographics and interests.
•
You can gain an insight of the page views,
post reach ,post likes on your account.
•
Instagram is a completely visual platform.
•
More Businesses & Consumers Are Joining
Every Day, so it’s easy to target your audience.
•
Provides Constantly Updated Marketing
Features Within Ads and Stories
•
Whatsapp is an instant messaging application
where one can send text messages, sound,
images, video and even animations or
documents of any kind.
•
it can also serve as a contact channel for
consumers who need to speak with a brand
CONTEN
T
STRATEG
Y
IDENTIF
Y AND
SET
GOALS
This process involves digging deep into
your brand values as well as researching
your audience.
PLAN
YOUR
SOCIAL
CONTENT
You can analyze your data by exporting
each platform’s analytics into a
spreadsheet.
CONTEN
T
CALEND
ER
DECIDIN
G WHAT
TO POST
Use a combination of promotional
material, entertaining content and
curated or user-generated content.
ORGANISIN
G AND
MANAGING
A POSTING
SCHEDULE
Noticing trends will help you see how
people on different platforms react to
different types of content and different
posting times.
ANALYZIN
G YOUR
CONTENT
CALENDER
Analyze the information you collect from
your social media campaigns and
continue to optimize your social media
calendar in the future.
CONTENT
BUCKET
01
02
03
04
05
06
User-Generated
Content and
Testimonials
Content buckets, often known as content categories, are topics that discuss various aspects within
one's business.
CAPTIO
NS
A Caption is a title or brief explanation accompanying an illustration
•
Create captions with intention
•
Encourage conversations
•
Add Value by sharing information
•
Put yourself in your audience’s shoes
•
Tell a story
•
Call to action
•
Add tags and links
HASHTA
GS
WHAT IS
A
HASHTA
G?
A hashtag is a label for content. It helps
others who are interested in a certain
topic, quickly find content on that same
topic.
HOW TO
HASHTAG
Start With the # Symbol
Make Hashtags Easy to Remember and Understand
Use relevant hashtags
ONE CAN ALSO
SEARCH FOR
HASHTAGS AND
FOLLOW THEM
Note: After adding your pictures, right click on it and “Send To Back”.
Explore the vast landscape of social media platforms such as LinkedIn, YouTube, Twitter, Facebook, Instagram, and WhatsApp in reaching potential customers and engaging with audiences. Learn about the diverse uses of each platform, from professional networking to visual marketing, and discover effective content strategies to enhance your online presence. Identify goals, plan social content, and harness the benefits of these platforms in driving business success.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
W H Y S O C I A L M E D I A ?
P L A T F O R M S A N D T H E I R U S A G E
LINKEDIN Allows you to share your professional 3 background online. Organize offline events, join groups, write articles, post photos and videos, and more..
YOUTUBE With YouTube, you can share a good amount of 4 information to a lot of people in a short time through videos. You can also earn money for your views
TWITTER Twitter allows you to send and receive short 5 posts called tweets. Provide your audience with valuable content before they even become customers.
FACEBOOK Reach BILLIONS of potential customers through posts, stories ,videos and more. 6 Target audiences through location, demographics and interests. You can gain an insight of the page views, post reach ,post likes on your account.
INSTAGRAM Instagram is a completely visual platform. 7 More Businesses & Consumers Are Joining Every Day, so it s easy to target your audience. Provides Constantly Updated Marketing Features Within Ads and Stories
WHATSAPP Whatsapp is an instant messaging application 8 where one can send text messages, sound, images, video and even animations or documents of any kind. it can also serve as a contact channel for consumers who need to speak with a brand
C O N T E N T S T R A T E G Y
I D E N T I F Y A N D S E T G O A L S This process involves digging deep into your brand values as well as researching your audience.
P L A N Y O U R S O C I A L C O N T E N T You can analyze your data by exporting each platform s analytics into a spreadsheet.
C O N T E N T C A L E N D E R
D E C I D I N G W H A T T O P O S T Use a combination of promotional material, entertaining content and curated or user-generated content.
O R G A N I S I N G A N D M A N A G I N G A P O S T I N G S C H E D U L E Noticing trends will help you see how people on different platforms react to different types of content and different posting times.
A N A L Y Z I N G Y O U R C O N T E N T C A L E N D E R Analyze the information you collect from your social media campaigns and continue to optimize your social media calendar in the future.
CONTENT BUCKET Content buckets, often known as content categories, are topics that discuss various aspects within one's business. 17 01 02 03 User-Generated Content and Testimonials FAQs and Blog and Social Media Comments Product or Service Spotlights 04 05 06 Company news and events Business Insights and Educational Content Giveaways and Promotions
C A P T I O N S A Caption is a title or brief explanation accompanying an illustration
Create captions with intention Encourage conversations Add Value by sharing information Put yourself in your audience s shoes Tell a story Call to action Add tags and links
H A S H T A G S
W H A T I S A H A S H T A G ? A hashtag is a label for content. It helps others who are interested in a certain topic, quickly find content on that same topic.
HOW TO HASHTAG No Spaces Allowed 22 Start With the # Symbol Make Hashtags Easy to Remember and Understand Use relevant hashtags
ONE CAN ALSO SEARCH FOR HASHTAGS AND FOLLOW THEM 23
