Analysis of BBC Live Lounge Radio 1 and 1Xtra: Impact on Media Contexts and Regulation
The theoretical framework of media contexts in the music industry is explored through the case study of BBC Live Lounge on Radio 1 and 1Xtra. This analysis delves into the influence of industry regulation by OFCOM, audience engagement strategies, convergence in media platforms, and the societal, cultural, and political contexts shaping the broadcast. The use of gratifications theory and the role of the media product in providing surveillance, entertainment, personal identity reinforcement, and social interaction are examined within the context of Live Lounge's unique positioning in the media landscape.
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AO1 Demonstrate knowledge and understanding of: the theoretical framework of media contexts of media and their influence on media products and processes. GCSE Media Studies Paper 2 Music Radio Set Text = Live Lounge AO2 Analyse media products using the theoretical framework of media, including in relation to their contexts, to make judgements and draw conclusions. Theoretical Framework: Industry Regulation OFCOM Owner of Radio 1 and 1Xtra BBC Live Lounge Theoretical Framework: Audiences Presented by Clara Amfro Presented 2-3 times a month Radio 1 is struggling because its core audience is turning away from broadcast radio. BBC PSB Broadcasting to educate, entertain and inform (Lord Reith) Radio 1 has 10.5m listeners Presented on Radio 1 and 1Xtra Format: 2 acoustic tracks of their own and a cover from a different genre Website provides extra material (including galleries and video) Annual compilation released by Sony BBC started to broadcast radio in 1922 1967 Radio 1 started 1Xtra has 1.4m listeners Live Lounge is broadcast to both channels to achieve both niche and mass audiences Compare to Commercial Radio with no PSB remit Audience interaction is encouraged tweets, sharing posts, questions for artists. Radio 1 Remit to entertain a broad range of young listeners. It should promote British music, new music and provide platform for live music. It should provide news and documentaries for young viewers. 1Xtra Remit to play the best in contemporary black music, emphasising live and new music. It should provide news and documentaries for young viewers, especially (but not exclusively) from ethnic minority backgrounds. FB - 32K followers Available outside the UK on the iplayer radio app. Live Lounge on Youtube - almost 65m views Radio 1 Twitter over 3m followers Radio 1 has video channel on iplayer Reasons for big stars going on Live Lounge: To promote their music (especially when they have released new material), Fandom another platform for fans to access them, it s unique, not auto-tuned and live, it feels intimate for fans Uses and Gratifications remember the theory Radio 1 A distinctive mix of new music and entertainment for 15-29 year olds, as well as providing tailored news, documentaries and advice campaigns for young adults. RAJAR official body that measures radio audiences. Convergence and Live Lounge The sessions are: played on the radio broadcast on BBC4 television available as CDs available online via the BBC iplayer or the BBC Radio 1 channel on YouTube STUDY Industry Audience Social/Cultural/ Political contexts Radio 1Xtra Plays the best in modern black music, with a strong emphasis on delivering high-quality live music and supporting new artists Media Contexts: Political, cultural, social Social/Cultural = high and low culture debate Political debate about the licence fee - Should Radio 1 be publicly funded?
Surveillance The media product helps audiences gain new knowledge about the world around them. Entertainment The media product entertains the audiences with laughter/thrills/shock. It s a form of escapism from reality. Uses & Personal Identity Audiences may be able to relate to the character or narrative and helps to reinforce their own identity. Social Interaction The media product creates opportunities for social with others - physically or virtually. Gratifications theory Blumer & Katz (1975)
The media product helps audiences gain new knowledge about the world around them. Surveillance Entertainment The media product entertains the audiences with laughter/thrills/shock. It s a form of escapism from reality. Audiences may be able to relate to the character or narrative and helps to reinforce their own identity. Personal identity Social interaction The media product creates opportunities for social with others - physically or virtually.
Surveillance Surveillance Entertainment Entertainment The appeals of Radio to an audience (PESS) Personal Identity Personal Identity Social Interaction Social Interaction
Personal Identity BBC Overall - Radio Live Lounge UNBIASED (because PSB), so all viewpoints are represented. For example BREXIT they will present for & against views. Noone is alienated. R1 listeners are 15-29 most of the LL acts are in this age bracket DIVERSITY wide range of stations including niche and minority stations such as Asian Network and 1Xtra (black music). Represents wide range of ages. Music genres mainly pop but they do also cover rap, rock, dance. 1XTRA also now runs Live Lounge black music only. DIVERSITY presenters Male & female presenters R1 mainly males Represent LGBTQ+ Regional dialects
Entertainment BBC Overall Radio Live Lounge On 24 hours a day can tune in and be diverted away from normal life at any time. Live music like being at a gig / concert. Visuals (simulcast or clipped up afterwards) make it even more entertaining. No adverts so it s entertaining full time Original can t get the content elsewhere so it s unique entertainment. Accessing favourite artists. Huge range of programming radio plays, quizzes, music, documentaries, panel shows, news, phone-ins, agony aunt. Fun / interesting to hear covers which are out of the ordinary genre of music.
Information/Surveillance BBC Overall RADIO Live Lounge NEWS, weather, travel updates. Learn about new artists or existing artists because usually they are on the radio to promote a new album! Documentaries (radio 4) and interviews Interviews may learn about artists.
Social Interaction BBC Overall Radio 1 Live Lounge Presenters have twitter, Insta so people can form relationships with the presenters. Lounge laid back setting, easier to engage and imagine you re there. People can form relationships with OTHER listeners. Casual clothes are worn low key, acoustic, less make- up. Makes the artists seem more accessible and NORMAL Can speak to other people about what you have seen or heard you can share videos online via youtube/twitter etc ? Text / tweet in and possibly be connected to / comment on your favourite artists.
MEDIA LANGUAGE AND REPRESENTATION... The representation: In this image, Black African people have been represented as powerful and strong. Evidence from the media language: He is sitting on a throne which suggests he has a high status. Eye Level camerawork makes him appear confident. He is wearing the colour black which is a strong and mysterious colour. His body language is upright and controlled. He has a stern facial expression. His costume shows his muscles. He has sharp nails.
GENDER PLACES The Genders that are evident in the video are The different places that are evident in the video are This is communicated via the media language because This is communicated via the media language because Black Magic SEXUALITY CLASS & STATUS The different sexuality that are evident in the video are Little Mix The different class/status that are evident in the video are This is communicated via the media language because This is communicated via the media language because Music Videos Representation ETHNICITY Stereotypes YOUR CHOICE _______________________ The different types of ethnicity that are evident in the video are The different stereotypes that are evident in the video are The different ___________ that are evident in the video are This is communicated via the media language because This is communicated via the media language because This is communicated via the media language because
GENDER PLACES The Genders that are evident in the video are The different places that are evident in the video are This is communicated via the media language because This is communicated via the media language because Somebody to you SEXUALITY CLASS & STATUS The different sexuality that are evident in the video are The Vamps The different class/status that are evident in the video are This is communicated via the media language because This is communicated via the media language because Music Videos Representation ETHNICITY Stereotypes YOUR CHOICE _______________________ The different types of ethnicity that are evident in the video are The different stereotypes that are evident in the video are The different ___________ that are evident in the video are This is communicated via the media language because This is communicated via the media language because This is communicated via the media language because
What are the generic conventions of a front cover of MOJO? What is MOJO? Who owns MOJO? When was it founded? What is the genre of MOJO? How is it funded? Who is the primary target audience of MOJO? Who regulates magazines in the UK? What are the ideologies and values of MOJO?
