Sudden Unexpected Infant Death Registry Overview
Sudden Unexpected Infant Death (SUID)
Case Registry Overview
Ashley Moore, Section Chief for Injury Prevention | Ashley Bridgman, Director of Child Safety and Brain Injury Programs
Grant Information
•
Award Project Title:
The Sudden Unexpected Infant
Death (SUID) and Sudden Death in the Young (SDY) Case
Registry
•
Awarded and Funded By:
Department of Health and
Human Services | Centers for Disease Control and
Prevention
•
Grant Timeline:
September 30, 2023 – September 29,
2028
Overview
•
Key Terms
•
SUID Case Registry Project
•
SUID / SDY Awardees
•
TN SUID Grant Overview
•
TN SUID Grant Action Items
•
Safe Sleep Collaborative
•
Media Campaign Recap
Project Key Terms
•
Key Terms:
–
Sudden Unexpected Infant Death (SUID)
•
Death of a baby less <1 year old in which the cause was not obvious
before investigation
•
Often happens during sleep
•
Accidental and explained infant suffocations in a sleeping
environment
•
Include Sudden Infant Death Syndrome (SIDS)
•
All unknown or undetermined causes of death
SUID Case Registry Project
•
The Centers for Disease Control and Prevention
•
SUID monitoring programs in 32 sites, covering
approximately 2 in 5 SUID Cases in the United States
•
Goals:
–
Monitor SUID trends and characteristics that may affect the risk of
SUID, such as infant sleep position
–
Improve quality and consistency of Death Scene Investigations
–
Use data to reduce future SUID deaths
–
Implement enhanced community-based SUID prevention to
address community-specific needs
•
Develop community participatory data-driven planning to address
challenges to the implementation of safe sleep practices
Current SUID and SDY Case Registry Awardees
TN SUID Grant Overview
•
Why:
implement new strategies, as well as enhance existing
ones, to improve surveillance and prevention of SUID in
Tennessee.
•
Purpose:
to enhance and strengthen the state’s system and to
develop data-driven SUID prevention strategies aligned with
American Academy of Pediatrics guidance.
•
Completed Grant Activity Outcomes:
1)
Increase in high quality, timely data in SUID, including information
on disparities and social determinants of health, for program
improvement.
2)
Increase in number of implemented policies and practices to
standardized and reduce inequity in investigation practices.
3)
Increase opportunities for networking, cooperation, and data
sharing with communities disproportionately impacted by sleep-
related infant deaths.
4)
Increase implementation of community, data-driven prevention
strategies for disproportionately impacted communities.
TN SUID Grant Action Items
•
Component A
–
Identify and categorize all SUID
cases in a timely manner
•
Import Dates for Local CFR
Teams:
–
Review all cases within
150
days
of identification
–
Enter all case information
into NCFRP Case Reporting
System within
30 days
of
CFR meeting
–
Identify:
•
Rick Factors
•
Burden
•
Prevention Opportunities
•
Social determinants of Health
–
Disseminate Data:
•
Death Scene Investigators
•
Public
•
Community Partners
•
Component C
–
Safe Sleep Collaborative
–
Statewide Needs
Assessment
•
Listening Sessions
•
Focus Groups
•
Partner Surveys
–
Education Messaging
–
Safe Sleep Strategic Plan
Safe Sleep Collaborative
•
Purpose:
convene state agencies, community partners,
and hospitals
–
Gain a thorough understanding of education practices
–
Information development of new prevention opportunities
–
Connect partners
•
Goals:
–
Address SUIDs in the greatest impacted communities
•
Disseminate safe sleep education and prevention materials
–
Support community needs assessment
•
Assist in participant recruitment
•
Convey assets of community
•
Identify areas of improvement
–
Provide feedback on Safe Sleep Strategic Plan
Safe Sleep PSAs | Social Media Campaigns
Safe Sleep – 30 Second PSA with Dad
Safe Sleep – 15 Second PSA with Mom
Safe Sleep | Effectv Recap
•
Dates:
12.12.23 – 3.31.24
•
Geography:
State of Tennessee | High- Indexing SUID
Zips
•
Audience:
New Parents
•
Commercials Delivered (traditional tv):
2,218
–
Traditional TV Impressions Delivered:
4.1 million *
–
Traditional TV Reach/Frequency:
63% | 4.5 frequency
•
Streaming TV Impressions Delivered:
2.1 million
•
Total Impressions Delivered:
6.2 million impressions
*
*impressions delivery estimated for months that have not yet posted
Social Media Campaign Recap
•
Cross Channel Reporting
–
2,416 new followers
–
25,434 engagements
–
1,027,090 impressions
•
–
Impressions: 900,332
–
Engagement Rate:
2.7%
–
Total Engagement: 23,896
•
–
Impressions: 126,758
–
Engagement Rate: `
1%
–
Total Engagement: 1,206
•
–
Total Engagement: 332
–
Likes: 224
–
Reposts: 108
Contact Information
Ashley Moore
Section Chief, Injury Prevention
Phone: 615-979-8631
Email: Ashley.Moore@tn.gov
Ashley Bridgman, MPH, MS
Director of Child Safety and Brain Injury Programs
Phone: 615-741-1230
Email: Ashley.N.Bridgman@tn.gov
Thank You
The Sudden Unexpected Infant Death (SUID) Case Registry provides insights into SUID cases, aiming to monitor trends, improve investigations, and implement prevention strategies. Led by experts Ashley Moore and Ashley Bridgman, the project is funded by the Centers for Disease Control and Prevention, focusing on reducing future SUID deaths through data-driven approaches. Key terms include SUID, SIDS, and community-based prevention efforts. The project aims to enhance surveillance and prevention strategies for SUID in Tennessee based on American Academy of Pediatrics guidance.
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Presentation Transcript
Sudden Unexpected Infant Death (SUID) Case Registry Overview Ashley Moore, Section Chief for Injury Prevention | Ashley Bridgman, Director of Child Safety and Brain Injury Programs
Grant Information Award Project Title: The Sudden Unexpected Infant Death (SUID) and Sudden Death in the Young (SDY) Case Registry Awarded and Funded By: Department of Health and Human Services | Centers for Disease Control and Prevention Grant Timeline: September 30, 2023 September 29, 2028
Overview Key Terms SUID Case Registry Project SUID / SDY Awardees TN SUID Grant Overview TN SUID Grant Action Items Safe Sleep Collaborative Media Campaign Recap
Project Key Terms Key Terms: Sudden Unexpected Infant Death (SUID) Death of a baby less <1 year old in which the cause was not obvious before investigation Often happens during sleep Accidental and explained infant suffocations in a sleeping environment Include Sudden Infant Death Syndrome (SIDS) All unknown or undetermined causes of death
SUID Case Registry Project The Centers for Disease Control and Prevention SUID monitoring programs in 32 sites, covering approximately 2 in 5 SUID Cases in the United States Goals: Monitor SUID trends and characteristics that may affect the risk of SUID, such as infant sleep position Improve quality and consistency of Death Scene Investigations Use data to reduce future SUID deaths Implement enhanced community-based SUID prevention to address community-specific needs Develop community participatory data-driven planning to address challenges to the implementation of safe sleep practices
TN SUID Grant Overview Why: implement new strategies, as well as enhance existing ones, to improve surveillance and prevention of SUID in Tennessee. Purpose: to enhance and strengthen the state s system and to develop data-driven SUID prevention strategies aligned with American Academy of Pediatrics guidance. Completed Grant Activity Outcomes: 1) Increase in high quality, timely data in SUID, including information on disparities and social determinants of health, for program improvement. 2) Increase in number of implemented policies and practices to standardized and reduce inequity in investigation practices. 3) Increase opportunities for networking, cooperation, and data sharing with communities disproportionately impacted by sleep- related infant deaths. 4) Increase implementation of community, data-driven prevention strategies for disproportionately impacted communities.
TN SUID Grant Action Items Component A Identify and categorize all SUID cases in a timely manner Import Dates for Local CFR Teams: Review all cases within 150 days of identification Enter all case information into NCFRP Case Reporting System within 30 days of CFR meeting Identify: Rick Factors Burden Prevention Opportunities Social determinants of Health Disseminate Data: Death Scene Investigators Public Community Partners Component C Safe Sleep Collaborative Statewide Needs Assessment Listening Sessions Focus Groups Partner Surveys Education Messaging Safe Sleep Strategic Plan
Safe Sleep Collaborative Purpose: convene state agencies, community partners, and hospitals Gain a thorough understanding of education practices Information development of new prevention opportunities Connect partners Goals: Address SUIDs in the greatest impacted communities Disseminate safe sleep education and prevention materials Support community needs assessment Assist in participant recruitment Convey assets of community Identify areas of improvement Provide feedback on Safe Sleep Strategic Plan
Safe Sleep | Effectv Recap Dates: 12.12.23 3.31.24 Geography: State of Tennessee | High- Indexing SUID Zips Audience: New Parents Commercials Delivered (traditional tv): 2,218 Traditional TV Impressions Delivered: 4.1 million * Traditional TV Reach/Frequency: 63% | 4.5 frequency Streaming TV Impressions Delivered: 2.1 million Total Impressions Delivered: 6.2 million impressions* *impressions delivery estimated for months that have not yet posted
Social Media Campaign Recap Cross Channel Reporting 2,416 new followers 25,434 engagements 1,027,090 impressions Facebook Impressions: 900,332 Engagement Rate: 2.7% Total Engagement: 23,896 Instagram Impressions: 126,758 Engagement Rate: `1% Total Engagement: 1,206 Twitter Total Engagement: 332 Likes: 224 Reposts: 108
Contact Information Ashley Moore Section Chief, Injury Prevention Phone: 615-979-8631 Email: Ashley.Moore@tn.gov Ashley Bridgman, MPH, MS Director of Child Safety and Brain Injury Programs Phone: 615-741-1230 Email: Ashley.N.Bridgman@tn.gov
