Strategic Fundraising Plans for Child Welfare Advocacy
Barnardo's fundraising plans aim to support vulnerable children in the UK by focusing on family support, child safety, and positive futures for the youth. The organization is dedicated to expanding its reach and impact, with a strong emphasis on community fundraising, regional relationships, and digital growth strategies.
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Fundraising Plans for 18/19 and initial plans for 19/20
Our ambition: better outcomes for more children We believe in children no matter their circumstances, gender, race, disability or behaviour. And we support some of the most vulnerable children in the UK with our essential services, campaigns and research. By 2025, we want to be supporting 300,000 children, young people, parents and carers 25% more than in 2015.
Fundraising and the corporate strategy Stronger Families Children and young people should thrive with the love and support of their families. But sometimes they come up against challenges that prevent this. We will support them to overcome these challenges and make sure their family stays strong. Early Support Family Support Emotional Health and Wellbeing Safer Childhoods Every child should be safe from harm. But for many this isn t the case. We will support children and young people who have been abused and help them feel safe again. Child Sexual Exploitation Looked After Children Positive Futures We want young people to have the best chances in life to achieve their full potential in later life. It can be hard for some to access the right support to get them started. So we will help them deal with what can be a challenging transition to adulthood. - Care leavers
Community Fundraising A proactive fundraising approach Developing a clear calendar of offering/products/activities to supporters Creating and implementing a supporter journey focused on retention and lifetime value Working across fundraising to support other team objectives be an advocate for cross-team working Individuals are a strategic focus as are focusing on growth across our lower level Corporate Partnerships Work with our volunteers and BHG s to raise awareness of Barnardo s and fundraised income continues Conducting a full review across all programmes, identifying strategically how to manage decline and growth areas Education products to be broadened to include secondary schools Digital growth across all programmes
Regional Relationships Supporters at the heart of our approach what they want Region specific opportunities that are best suited to geographical area Non-financial KPIs bespoke to each region to generate income for the centralised teams COTY Business acquisition Individual/BHG stewardship Securing National Partnerships BSA and QS Volunteer acquisition Delivering regional supporter engagement events Represent all types of Fundraising support organisational demand: Community Fundraising Toddle New Products Individual Giving Challenge Events Corporate partnerships (e.g. Ikea)
Scotland Fundraising Focus on obtaining and growing partnerships with high value philanthropic individuals, businesses and trusts APNA Appeal to raise 1m by 2021. Focus on gaining support from BAME networks Develop multi-faceted Corporate partnerships working across departments in order to maximise potential Working to grow our presence across Scotland locally, concentrating on high value partnerships across Community groups, volunteers and schools Delivering a portfolio of events across Challenge and Special events, introducing new events such as Believe in Me Lunch and building on the success of last years Your View
Supporter Relations This team has to be our One stop shop for our supporters and all administration tasks in Fundraising as well as lead generation This is a centralisation of Fundraising administrative and transactional tasks and we are currently pulling together all requirements
Individual Giving Individual Giving is split out into 4 separate areas: REGULAR GIVING CAUSE recruitment & retention This includes dialogue recruitment, upgrade TM &DM, reactivation TM, Email loyalty comms, Cause Welcome journey & annual survey mail pack. New & existing regular givers are being recruited on a cause ask GAMING LOTTERY & PRODUCTS Lottery dialogue recruitment, lottery upgrade TM, lottery reactivation TM + Family recruitment digital & dialogue and Family stewardship communications. New & existing regular giving recruited on a lottery ask and family product ask GAMING RAFFLES Cold raffles x 4, warm raffles x 6 to new & existing raffle players CASH CAUSE Cash appeals x 8, inserts & door drop campaign, digital advertising. New & existing cash supporters recruited on a cause ask
Philanthropy, Trusts & Special Events And how we will secure this income Philanthropy Stewardship of High Net Worth Individuals Soliciting new HNW Individuals, Influencers, Connectors Call to Action - Key Speaker Events Special Events Trusts Cultivation of existing Major Trusts e.g. Children in Need City Bridge Comic Relief Stewardship of 40 New Major Trusts. Beneficiary Events Comedy Events Carol concerts
Challenge Events Responsible for delivering Challenge Events worldwide as well as Challenge and Special events in both Wales and Scotland Focusing on strategic growth across programme areas (e.g. Running, Extreme adventures, Cycling) Running - Marathons - London/Brighton. Half marathons - Cardiff/Royal Parks/Bath Cycling and Extreme Adventures: RideLondon, Overseas Challenges, Mud Runs, Skydives Scotland: Your View, Believe in Me Lunch Wales: Cardiff Half Marathon, Young Supporters Concerts Introduction of new events such as London Landmarks, Big Half Marathon, South Wales Bike Ride Streamlining of processes across the programme areas working with internal support teams such as Supporter Relations and CRM & Insight Evaluate and improve Supporter Journey s
Fundraising Innovation The team will lead on insight projects and research that inform the fundraising strategy and investment decisions Fundraising horizon scanning Propensity to donate Packing up our brand Diversifying our audience In year products include: Percent App, Family Triathlon, Corporate Tower run Manage and deliver Toddle Identify existing fundraising products that have significant further potential- research underway Support fundraising teams on agreed product development projects that improve their area of business Manage migration of products currently managed by the PM&I team into agreed teams
Gifts in Wills Income Target: 16m The gifts in wills strategy is being integrated into the fundraising strategy . This means our legacy ask will drip through all communications, rather than be a separate ask Consultancy work was conducted at the beginning of the year to identify strategic vision Strategy to be discussed with new Fundraising Director and implemented Stewardship strategy to be developed and implemented 10 regional legacy events across the UK Free wills partnership with Quality Solicitors- developing a fundraising campaign (Grand Challenge) to grow income
Insight and CRM Our over-arching objectives for 2017/18 include: Delivery of business-as-usual services including selections and analysis, CRM support and configuration and reporting Establish multi-channel marketing capability and digital analytics systems Undertaking a strategic review of data interfaces and standards relating to CRM, including matching, validation and cleansing Establish business intelligence and reporting to meet fundraising strategic, operational and management information needs Support operational efficiency through CRM automation
Workplace / Payroll Giving Digital Marketing plans to promote Payroll Giving to a wider audience and make it easier to join Cost savings by improving efficiency with the introduction of electronic joining forms (removing printing and postage costs and manual data entry) Long-term planning with the creation of a super Payroll Giving consortium which will include Barnardo s, Save the Children, Shelter, and two other charities TBC. Stronger presence in the basket of charities Risk management and improved controls for gaming compliance
VIP Team Barnardo s are privileged to have a host of celebrity supporters and ambassadors who give their voices to allow vulnerable children to be heard The VIP team identifies, researches and manages relationships with celebrities and influencers Our celebrities donate their time and energy in a variety of ways to support activity right across the charity In an ever changing world the team constantly seek to forge new relationships with the aim to have a celebrity supporter base that resonates with both our services users and donors alike The team welcome your thoughts please get in touch if you feel your project/ event/campaign/ could benefit from VIP involvement
