Empowering Zimbabwe Through Buy Zimbabwe Campaign
The Buy Zimbabwe Campaign aims to encourage consumers to prioritize purchasing Zimbabwean products, fostering economic growth and self-sustainability. By engaging the consumer population and highlighting the tangible benefits of buying local, the campaign endeavors to reduce unemployment, enhance sector efficiency, and promote economic development across all production levels.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
BUY ZIMBABWE CONFERENCE 30 MARCH 2011 - HICC GOING BEYOND WORDS PRESENTATION BY ROSEMARY SIYACHITEMA CONSUMER COUNCIL OF ZIMBABWE
The Buy Zimbabwe Campaign is an endeavour to encourage consumers to buy Zimbabwean products thus promoting indigenisation and economic growth. It should be noted however that it is the consumers that play a pivotal role in the buy Zimbabwe campaign and therefore, their preferences and needs should be put at the forefront for the nation to enjoy the benefits of the campaign.
The consumer population of Zimbabwe is the constituency that needs to be persuaded to Buy Zimbabwe and therefore, whatever we decide to do here has to have their buy in. It will not be enough to meet and talk here and not find a suitable way to cascade this to the rest of the population who are the target for buying Zimbabwean.
We have to be clear what benefits will emanate from buying Zimbabwean people want to know what the tangible benefits will be for oneself, family, community and the country.
ZIMBABWE BECOMES SELF SUSTAINABLE, SELF RELIABLE AND SELF SUFFICIENT
THE MORE THE DEMAND OF LOCAL PRODUCTS, THE MORE THE PRODUCTION, WHICH REQUIRES MORE LABOUR
e.g.- RECESSIONS AND DEPRESSIONS THE BUY ZIMBABWE CAMPAIGN REDUCES UNEMPLOYMENT, IMPROVES THE EFFICIENCY OF ALL SECTORS AND IMPROVES LIQUIDITY THE BUY ZIMBABWE CAMPAIGN PROMOTES THE ECONOMY AT ALL LEVELS OF PRODUCTION THAT IS FROM PRIMARY, SECONDARY AND TERTIARY LEVELS
RAW MATERIALS ARE READILY AVAILABLE AND PRODUCTION IS DONE LOCALLY AND TRANSPORT COSTS ARE MINIMAL LEADING TO LOWER UNIT COSTS
THE BUY ZIMBABWE SATISFIES DOMESTIC DEMAND COMPETITIVE PRICES CONSUMER CHOICE OF GOODS AND SERVICES IS BROADENED
ZIMBABWEAN PRODUCTS WILL BE MANUFACTURED IN ACCORDANCE WITH ZIMBABWEAN STANDARDS, PREFERENCES, LAWS AND REGULATIONS THUS QUALITY IS LESS COMPROMISED
LOCAL BUSINESSES WILL SECURE A LARGER MARKET SHARE THAN FOREIGN BUSINESSES.
BUYING ZIMBABWE BRINGS WITH IT EMPLOYEMENT, IMPROVES STANDARDS OF LIVING, BETTER ACCESS TO RESOURCES THUS REDUCING DISGRUNTALMENT AMONGST CITIZENS
NEEDED FOR IMPORTING NEW TECHNOLOGIES INCREASES MANUFACTURING OUTPUT
MOTIVATES LOCAL INVESTORS TO START BUSINESSES
A small survey was conducted to investigate the consumers response to the Buy Zimbabwe campaign. The target population was randomly selected within Harare, those walking in and out of the banks and retail shops. The consumers responded to the following questions:
90% Consider quality, price quantity, taste & durability 10% Consider packaging and brand name
The majority of the target population noted the following shortcomings: They are not affordable They are priced exorbitantly They are poorly packed The supply of local goods do not meet local demand
70% prefered foreign products because they are cheap, readily available & meet international standards 30% said they preferred local products because they are original as compared to some imports like G.M.O products and shoddy goods from the East.
60% said cited the following reasons: The products should meet regional standards They should be of good quality They need to be sold at an affordable price The products need to be readily available and provide a wide range of choices since consumers have the right to choose 40% said yes, noting that buying locally produced goods will promote local industries
90% would prefer Zimbabwean products because: Zimbabwean products are not G.M.Os Perishable goods will be fresher because there is less transportation passage.
These products are manufactured in accordance with Zimbabwean standards, preferences, laws and regulations. The 10% noted that they would consider Zimbabwean products only if the pricing, quality and durability is fair.
All the respondents said they would support the buy in Zimbabwean campaign
Consumers urged local manufacturers to: Improve the quality of their products Advertise their products Price their goods in proportion to production costs. Consumers in emphasising this point asked why the Zimbabwean products are more expensive than foreign products yet there are minimal transport costs.
Price their goods taking into consideration the general populace s salaries. Employ skilled personnel to ensure effective and efficient production. Acquire suitable equipment to ensure mass production which meets the local demand and also reduces unit cost.
The Proudly South African campaign has been a successful Buy South African campaign we can learn from. It has elements which are fundamental and which we cannot ignore:- A partnership between government, organized business, labour and community organizations. Meant to boost job creation and pride in local companies and their products and services. 1. 2.
3. Buying South African resulted in increased demand for locally produced products and services. 4. Thus safeguarding existing employment opportunities, economic growth (capacity utilization). 5. Consumers assurance of quality and standards of products with Proudly South African mark.
6. Commitment to better business ethics and corporate social responsibility. 7. Fair and competitive pricing of goods All this was underpinned by a massive consumer education program and periodic surveys to measure attitudes, awareness and purchase behavior. Their logo played an important, focal point very visible with many other spin off activities.
THANK YOU !!!! TINOTENDA !!!! SIYABONGA!!!!
