RCOT Strategic Intentions and Pledge Campaign Overview
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Royal College of Occupational Therapists
Strategic Intentions & pledge campaign
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Agenda
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Reminder of the Strategic Intentions
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Why do we have them?
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Why pledges?
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Launching the pledge campaign
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RCOT pledges
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Member pledges
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Get involved
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The Strategic Intentions
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Demonstrate leadership
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To shape RCOT’s response to changes in health and social care
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To raise the profile of occupational therapy and its value to UK citizens
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Provide a framework to support members and the wider profession
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Secure the future of the profession
Why does RCOT have Strategic Intentions?
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Why pledges?
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To ensure new Strategic Intentions are not just ‘internal’
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RCOT needs the commitment of all its stakeholders, but especially members, in order
to achieve its Strategic Intentions
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Pledge campaign asks individuals or groups to set a goal or make a commitment – their
pledge
•
Combined, the pledges will comprise RCOT’s journey towards achieving its Strategic
Intentions
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The idea was developed with occupational therapists – the idea resonated with the
occupational therapy approach – make a plan towards achieving a goal
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Launching the pledge campaign…
https://youtu.be/O8KLl6Wx6_k
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We made some pledges of our own:
•
RCOT pledges to encourage innovative cutting edge occupational therapy theory and
practice.
(Position the profession, and our members, for the 21
st
Century)
•
RCOT pledges to influence decision-makers at the highest level to ensure that UK
citizens have access to, and benefit from, high quality occupational therapy services.
(Enhance the profile of the profession to a range of audiences)
•
RCOT pledges to promote occupational therapy through activities such as conference
speaking and working with the media.
(Enhance the profile of the profession to a range of audiences)
•
RCOT pledges to offer the very best service to its members through ongoing
development of member benefits.
(Ensure RCOT is a thriving membership organisation within which
members flourish)
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Member pledges so far…
The pledges….
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Value of occupational therapy
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Learning, knowledge sharing & CPD
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Defining and claiming occupation
•
Small, yet vital contributions – I will tweet more!!
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Why is it important we identify themes…
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Understand what is important to our members
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Ensure we are providing the right support & resources to help
them achieve their pledge
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Identify areas where we need to provide more support to
members to encourage more pledges in a certain area – i.e.
leadership
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How can you get involved?
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Tell us what you think!
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What can we do to keep the campaign fresh & appealing to
members?
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What can we do to make it appealing to other stakeholders?
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Make a pledge!
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How can you get involved?
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Thank you!
The Royal College of Occupational Therapists (RCOT) has laid out its Strategic Intentions to demonstrate leadership, raise the profile of occupational therapy, and secure the future of the profession. Through the Pledge Campaign, RCOT calls on members and stakeholders to commit to goals aligning with these intentions. The campaign aims to ensure external support and engagement in achieving strategic goals, emphasizing the importance of collaborative efforts. RCOT itself has made pledges to promote innovative occupational therapy practices, advocate for quality services, enhance the profession's visibility, and provide excellent member benefits. By fostering a collective commitment, RCOT strives to advance occupational therapy's impact and sustainability.
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Presentation Transcript
Royal College of Occupational Therapists Strategic Intentions & pledge campaign www.rcot.co.uk
Agenda Reminder of the Strategic Intentions Why do we have them? Why pledges? Launching the pledge campaign RCOT pledges Member pledges Get involved www.rcot.co.uk
The Strategic Intentions www.rcot.co.uk
Why does RCOT have Strategic Intentions? Demonstrate leadership To shape RCOT s response to changes in health and social care To raise the profile of occupational therapy and its value to UK citizens Provide a framework to support members and the wider profession Secure the future of the profession www.rcot.co.uk
Why pledges? To ensure new Strategic Intentions are not just internal RCOT needs the commitment of all its stakeholders, but especially members, in order to achieve its Strategic Intentions Pledge campaign asks individuals or groups to set a goal or make a commitment their pledge Combined, the pledges will comprise RCOT s journey towards achieving its Strategic Intentions The idea was developed with occupational therapists the idea resonated with the occupational therapy approach make a plan towards achieving a goal www.rcot.co.uk
Launching the pledge campaign https://youtu.be/O8KLl6Wx6_k www.rcot.co.uk
We made some pledges of our own: RCOT pledges to encourage innovative cutting edge occupational therapy theory and practice. (Position the profession, and our members, for the 21st Century) RCOT pledges to influence decision-makers at the highest level to ensure that UK citizens have access to, and benefit from, high quality occupational therapy services. (Enhance the profile of the profession to a range of audiences) RCOT pledges to promote occupational therapy through activities such as conference speaking and working with the media. (Enhance the profile of the profession to a range of audiences) RCOT pledges to offer the very best service to its members through ongoing development of member benefits. (Ensure RCOT is a thriving membership organisation within which members flourish) www.rcot.co.uk
Member pledges so far The pledges . Value of occupational therapy Learning, knowledge sharing & CPD Defining and claiming occupation Small, yet vital contributions I will tweet more!! www.rcot.co.uk
Why is it important we identify themes Understand what is important to our members Ensure we are providing the right support & resources to help them achieve their pledge Identify areas where we need to provide more support to members to encourage more pledges in a certain area i.e. leadership www.rcot.co.uk
How can you get involved? Tell us what you think! What can we do to keep the campaign fresh & appealing to members? What can we do to make it appealing to other stakeholders? Make a pledge! www.rcot.co.uk
How can you get involved? www.rcot.co.uk
Thank you! www.rcot.co.uk
