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What is MarTech? In-depth analysis of the 6 major areas of marketing technology and practical cases Today, with the rapid development of digitalization, consumers are exposed to different marketing channels every day, and shopping behaviors have become more complex and diverse. For this reason, companies need to use marketing methods more strategically. The emergence of MarTech marketing technology allows companies to accurately analyze customer data, conduct personalized marketing, and automate many marketing tasks, thereby improving marketing efficiency and success rates. Today I will introduce to you what MarTech is, the 6 major areas of marketing technology, suggestions for selecting MarTech tools, and successful cases of companies actually applying MarTech to help you better understand how to use MarTech to achieve marketing goals. What is MarTech? How can marketing technology help companies spend their marketing budget wisely? MarTech is called "Marketing Bulk SMS Service Technology" in Chinese and is a combination of "Marketing" and "Technology", which means the use of

technology to achieve marketing purposes. The term MarTech was first proposed by American engineer entrepreneur Scott Brinker in 2011. Scott Brinker believes that marketing technology that combines technology and data will become the mainstream of marketing in the future. Along the way, he has successively collected marketing technology products on the market to create a "Marketing Technology Map" (MarTech Landscape). Now, as it is said, not only the number of MarTech products has increased dramatically, but the product types have also become more diverse. According to its latest article in 2024, the marketing technology field has grown for the 13th consecutive year, and there are now 14,106 MarTech products on the market, reaching an annual growth rate of 27.8% . Six major areas of MarTech: data, integration, advertising, experience, CRM, Sales Marketing technology is more than just marketing! Scott Brinker divides MarTech into six major areas, including data management, integrated marketing channels, advertising promotion, content as user experience, customer

relationship management, and commercial sales technology. The following is a brief introduction to the six major areas and applications of MarTech: 1. Data application (Data) Data is the foundation of marketing. Using data to drive marketing decisions can help companies understand consumer behavior more accurately and conduct personalized marketing. For example, corporate websites now use data management tools such as Google Analytics to collect, analyze and apply large amounts of customer data to improve marketing results. Recently, amid the sharp decline in advertising profits, companies have become more focused on using MarTech to collect first-party data on customers . 2. Integrated management (Management) Multi-channel marketing integration ensures consistency and coordination of marketing messages. For example, Crescendo Labs' MAAC marketing platform is based on LINE marketing, which can help companies integrate customer behavior data on LINE and websites, and transfer click data, web browsing, shopping cart items, and past purchase records through LINE painlessly.

3. Advertising & Promotion Digital advertising technology allows companies to accurately locate target customer groups and carry out efficient advertising. For example, Google Ads and Meta Ads Manager help companies maximize advertising effects through technologies such as programmatic advertising and automated delivery, and have an advertising backend to allow users to understand the effectiveness of each ad delivery. 4. Content & User Experience (Content & Experience) Content marketing and user experience refer to "content management". No matter which channel is used, content management and user experience are to enable consumers to get better services and value, have a good user experience, and create a positive brand image. 5. Social & Relationship Social media and CRM tools help companies manage customer relationships and promote ongoing interactions with customers. As social software becomes increasingly developed, in addition to communicating with audiences and

maintaining member relationships through social media such as Facebook and LINE, companies today also need to introduce CRM tools to track customer behavior across different channels and provide personalized marketing messages. 6. Commerce & Sales Technological means to improve sales and business efficiency include e- commerce platforms, sales automation tools, online payment and customer order management systems. Crescendo Labs' CAAC dialogue platform belongs to SalesTech (sales technology), which can help business and customer service teams use technology to improve performance in sales, and can be used to cooperate with marketing teams to share customer information. These technologies can optimize the sales process and enhance consumer experience, thereby improving the brand's internal work efficiency and sales results. There are so many MarTech tools, how do you choose? After reading the above introduction, do you also feel that there are hundreds of kinds of MarTech and you don t know how to choose? Indeed, from concept to practical application, choosing appropriate MarTech tools requires consideration of multiple factors. The most important thing is to think back to "what marketing purpose does the company want to achieve?" Here are 2 directions for thinking for your reference: 1. Clarify the company s current and future marketing objectives Understanding the company's current marketing goals can help you narrow down the MarTech tools that can achieve these goals. You can also further consider future development needs and discuss future plans with the tool provider in advance. This ensures flexibility for future expansion or adjustments and avoids unnecessary expenses due to tool limitations. 2. Analyze the behavior of the target group

Each MarTech tool has its own specialty and is good at integrating different communication channels. It is recommended that companies analyze the current behavioral patterns of target groups and understand their online and offline activity habits, which will help select the most suitable tools and determine which channels to collect and connect data. For example, if a brand intends to delve deeply into the Taiwan market and its target group is likely to like using LINE, it may consider using Crescendo Labs MAAC marketing platform . to integrate customer behavior data on LINE and the website to strengthen personalized and automated marketing. If you have any doubts about the selection of MarTech tools, you can also directly seek assistance from professional consultants. Professional MarTech consultants can help companies build an integrated MarTech Stack , which simply means "the integrated use of multiple sets of marketing software tools" to help companies integrate different external software with their own marketing platforms to improve marketing efficiency. MarTech Case Sharing zingala Yinjiao Zero Card Silver Corner Zero Card Testimonial-1Zingala found that traditional text messages were not cost-effective and lacked interaction, so they turned to LINE, which is most commonly used by the target customer group, as the main communication channel. We hope to be able to carry out personalized communication and remarketing opportunities on LINE with the advantages of message fees being less than a quarter of text messages and not subject to algorithm restrictions. To this end, Crescendo Labs has introduced the MAAC marketing platform for Zingala Silver Point Zero Card, and provided a number of innovative marketing solutions to provide a highly interactive and situational experience through the LINE official account. For example, they used the LINE channel to transform online membership, enhance digital stickiness, and designed multiple waves of activities to enhance member participation and interaction. For example, the "Stuck Fan Survival Mission" and "Birthday Party" activities used gamified

experiences to promote member re-consumption and brand loyalty, and ultimately achieved a high interaction rate of over 70% of message opening rates and a click-through rate of 87%, successfully converting every member into Every marketing budget is spent wisely. Contact Us Website: https://www.bulksmsmaster.com Telegram: https://t.me/latestdat Whatsapp: 639858085805 Phone: 639858085805 Email: info@bulkmailmasters.com Address: Blk 34 Lot 5 Easthomes 3 Subd Estefania, Bacolod City, Philippines,6100