The key to high customer stickiness! Essential focus marketing techniques for the medical industry

Welcome To Bulk SMS Master Title: The key to high customer stickiness! Essential focus marketing techniques for the medical industry In the medical industry, the role of clinic marketing is becoming increasingly critical. Especially in the fierce competition environment, the traditional advertising model has gradually shown its limitations. As a more accurate and effective strategy, focus marketing has attracted the attention of major The clinic received widespread attention. The so-called focus marketing can not only strengthen customer stickiness, but also increase visibility and revenue! What exactly is differentiation? What are the benefits for clinic marketing? This article will deeply explore the importance of focus marketing in the medical industry, and provide a series of effective strategies and steps to help clinics effectively implement focus marketing to achieve long-term competitive advantage.

Why do focus marketing? It turns out that there is help Focusing refers to the process of subdividing the entire market into different sub-markets based on customer characteristics, needs, preferences, etc. Focused marketing will adopt individualised marketing strategies and communication methods for these different groups, not only To meet their specific needs, you can also get the following 4 points of help. 1. Improve customer satisfaction and loyalty By analysing the market, segmenting Bulk SMS Service customers into different groups can help to better understand and meet the specific needs of customers. For example, young people may be more concerned about the convenience of the clinic and whether the equipment is modern enough; the elderly may be more concerned about the convenience of the clinic and whether the equipment is modern enough; Paying attention to the affinity and trust of medical services, the clinic can then provide corresponding products or services through focus marketing, which will not only increase satisfaction and loyalty, but also drive the rate of return visits. 2. Reduce marketing costs The traditional way of advertising is to attract everyone through the same advertisement. For example, when LINE launched the group messaging function,

some clinics would adopt an indiscriminate mode and send messages to all their official account friends at once, like this This method will both burn money and increase the blocking rate. Compared with traditional advertising While unable to communicate deeply with consumers, focus marketing pays more attention to precise positioning and communication with target groups, so it can reduce unnecessary waste and make more effective use of limited marketing budgets and the number of LINE mass messages. Deliver information to interested parties and achieve a higher return on investment. 3. Spread word-of-mouth effect The key focus of focus marketing is to deeply understand the needs of different groups and then provide personalised services, products or treatments that meet expectations. When customers feel the warm care and professional services of the clinic, they will often have a good impression of them. This can guide them to become word-of-mouth communicators, such as giving five-star reviews on Google merchants, sharing their medical treatment experience in personal communities, etc. In the Internet age, such positive word-of-mouth and reviews can quickly spread on social media, thus forming a stable word-of-mouth effect and continuing to attract more new customers. 4. Increase clinic revenue Focus marketing is undoubtedly one of the effective ways to increase clinic revenue! Because focus marketing can use market research and data analysis to understand the differences in the needs of customers of different ages, occupations, and genders for medical services . Taking medical beauty clinic marketing as an example, laser surgery for postpartum women can emphasise private sagging and urine leakage. , if you are an elderly person, we can provide health-related treatments such as helium-neon laser and beauty therapy. By meeting the needs of different groups, the value and attractiveness of services can be improved, which not only increases clinic revenue, but also helps promote self-pay medical care. 4 steps to effectively implement clinic focus marketing!

Customer stickiness is often directly related to a clinic's revenue and long-term development. As one of the key strategies to improve customer stickiness and satisfaction, focus marketing is how to implement it? The following is broken down into 4 steps to explain to you. Step 1: Use tools and questionnaires to conduct market research and analysis The first step of focus marketing requires the use of data analysis tools and questionnaires to collect a large amount of market data, including consumer behaviour, treatment preferences, market trends, etc. Here are some practical tools for reference: Questionnaire platforms: Survey Cake, Google Form, etc., can design and send questionnaires, and collect feedback suggestions Social media tools: LINE CRM system, Analytics, etc., which can analyse user behaviour and trends on social media Data analysis: Google Analytics, etc., which can analyse user gender ratio, geographical location, preferred content, etc. Step 2: Based on the market analysis results, develop differentiated clinic marketing strategies Based on the data obtained from market research and analysis, the clinic has been able to clearly identify the characteristics, preferences and needs of different customer groups. At this time, one more consideration needs to be taken into consideration, which is to observe market changes, such as competitors positioning and service items. , price strategies, marketing activities, etc., and based on the above results, formulate differentiated marketing strategies.

For example, if competitors have relatively low prices and do not want to engage in price wars, they can attract customers by deepening customer relationships and word-of-mouth effects; if competitors Without advertising or operating a community, the clinic can increase investment in marketing and attack the online market. Step 3: Create a personalised service plan Provide corresponding services based on the specific needs and expectations of customers. This not only includes products and treatments themselves, but also involves doctors professional advice, service processes, etc. As in the previous example, young people will pay more attention to the convenience and innovation of clinics. Therefore, we can provide a clinic environment with design and simple style, and conduct active advertising through social platforms such as YouTube and for the elderly, we can make more use of face-to-face communication or phone calls to emphasise the professionalism and safety of the clinic. gender, medical experience, etc., to achieve personalised medical services. Use diversified platforms to interact with customers In this digital age where everyone has a mobile phone, there will be discussions, traffic, and topics as long as they use social platforms. Whether it is Instagram, etc., clinics can operate in a diversified manner and regularly publish valuable copywriting, videos, etc., to promote customer attention. and participation.

Secondly, clinics can also make good use of the functions of specific platforms to make focus marketing easier and more effective. For example, combining LINE with clinic CRM services , there are two practical functions: Message tags: During one-to-one chats with customers, customised tags are categorised based on their identities, preferences, and problems, allowing the clinic to more comprehensively understand different groups and conduct personalised communication and interaction. Group focus: filter groups with similar tags together and provide corresponding treatment content, such as full-mouth reconstruction, dental implants, etc. Through diversified operating platforms and good use of functions, we can establish closer connections with customers, increase stickiness and conversion effects, thereby promoting the improvement of the clinic's brand value. Conclusion Focus marketing, from market research, differentiated marketing to multi-platform interaction, focuses on "understanding customer needs and providing corresponding solutions" at every step. I believe that as long as these strategies are mastered, clinics will be able to compete in the highly competitive medical market. stand out and gain better development opportunities. If you want to make focus marketing more effective and cost-effective, it is recommended to use LINE CRM service specially designed for medical institutions . It can not only introduce automated customised processes from appointment registration, online consultation, health education care, etc., and greatly optimise operations. efficiency , and at the same time can easily manage customer information, creating a new customer acquisition model for the clinic! Use LINE official accounts to easily manage clinic customer information and create a new customer acquisition model! Open an official account for free Related TAGs Marketing trends and new knowledge Industry knowledgeLINE official account Alepine Jiangling Interactive Alepine was founded in 2017 and was selected into the LINE PROTOSTAR Rising Star program in 2019. Since 2022, it has been continuously awarded silver certification by LINE's official account technology partner. It is the only EdTech service provider among the selected companies that focuses on the medical field.

Alley Pin's product services cover everything from operations to marketing, including CRM services for health insurance and self-pay clinics, medical brand consulting services, and an online medical and patient matching platform, which can strengthen the competitiveness of hospitals, improve doctor-patient relationships, and create a better future for hospitals and patients. and a win-win situation for medical and nursing care. Alepine has assisted more than 1,000 dentists, Chinese medicine, Western medicine and medical aesthetic clinics to introduce its solutions, has been recommended by more than 3,000 doctors, and has served more than 3 million patients in total. It is the preferred partner for medical institutions to carry out digital transformation. Taiwan's industry leader in smart healthcare. Contact Us Website: https://www.bulksmsmaster.com Telegram: https://t.me/latestdat Whatsapp: 639858085805

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