6 strategies to increase the conversion rate of l Bulk SMS Service without spending a lot of money on advertising

Welcome To Bulk SMS Master Title: 6 strategies to increase the conversion rate of l Bulk SMS Service without spending a lot of money on advertising Many clinic operators are facing the important challenge of "increasing the conversion rate of self-paid treatments. Spending money on advertising is certainly one way. However, as the medical market becomes increasingly competitive and consumers continue to improve their expectations for medical brands and services , it is necessary to Only by looking for a more professional and precise clinic management strategy can we remain competitive in the vast market. In this article, Alliin compiled 6 marketing strategy suggestions so that clinics can increase the proportion of customers paying for self-paying medical care without advertising and cultivate a group of loyal fans. Strategy 1: Be active on major platforms to increase online visibility Nowadays, there are more and more social media, forums and other platforms. If we can make good use of self-media to promote self-paid medical care, the effect will be better and more cost-effective than advertising. It is recommended that clinics choose suitable platforms based on the age characteristics and online activity of customers , such as LINE official accounts, health and medical communities, etc., regularly publish medical science, new treatment knowledge or patient case sharing, etc., and actively interact to maintain Activity and freshness can help attract the attention of more potential customers.

Not only that, one of the features of the Bulk SMS Service online platform is its strong interactivity. In addition to publishing posts and replying to comments, clinics can also conduct in-depth communication and interaction with users by organising live webcasts, Q&A activities, etc. Not only can it increase their impression of the clinic and improve their sense of participation and stickiness. Strategy 2: Focus on content marketing The essence of content marketing is to attract the attention of target customers by delivering valuable and attractive content, thereby establishing a professional image and increasing trust . If you want to implement content marketing, you first need to understand the characteristics of each platform and plan the corresponding content strategy accordingly. For example, the traffic dividend and interaction power of short videos on LINE VOOM will be higher, and it will be easier to reach potential audiences. If you choose communities, Forums are best presented with copywriting and pictures. In addition, through search engine optimization (SEO), the clinic can improve the ranking of the official website in search engines and increase the website's exposure and traffic. However, to achieve this goal, the clinic must not only focus on content marketing, but also need to conduct keyword research. , website structure optimization, adding external links, etc., thereby improving rankings and allowing more people to see your website and articles. Strategy 3: Strengthen customer experience management If you want customers to feel the value of self-paid medical care, from making an appointment, waiting for a consultation, the treatment process to follow-up, you need to put

the customer's needs and satisfaction first, strengthen services, pay attention to details, and provide services that other clinics do not have. Experience! In addition to offline services, a variety of tools and platforms can also be used online to deepen customer experience management. For example, LINE CRM service can integrate with the HIS medical record system to accurately record the patient's prescription time and automatically send medication receipts in the future. LINE message reminders, or through the multi-layered menus and multi-page messages of the LINE official account, the clinic's multiple self-paid treatment services and features can be integrated into sliding graphics cards and menu presentations , allowing customers to obtain knowledge in a more vivid and easy-to-understand way. At the same time, you can also add different functions or link buttons on it to divert traffic and guide customers to take further actions and leave contact information , which will help increase the number and conversion rate of self-pay medical consultations. Strategy 4: Provide communication channels and build bridges of trust Generally speaking, advertising is mostly just a one-way transmission of information by the clinic to customers. However, as long as the high interactivity of social media is made good use of, it can build a bridge for both parties to communicate and interact in real time! In terms of actual implementation direction, in addition to including diversified communication channels such as phone calls and LINE official accounts at the end of articles, posts or community introduction columns, more emphasis can be placed on words such as free consultation and real case stories to enhance trust. feel . In addition, some clinics will establish exclusive applications or websites. For example, importing LINE official accounts into the CRM system can add online registration, appointment reminders, consultation progress and other functions, which can effectively prevent customers from waiting for a long time on site and forgetting to reply. They also have 24-hour registration services to provide them with a more considerate and speedy medical experience! Strategy 5: Establish a word-of-mouth recommendation mechanism In clinic operations, the importance of word-of-mouth is self-evident. Good word-of-mouth can bring a steady stream of new and repeat customers, and plays an important role in improving the conversion rate of self-pay medical care. However, the prerequisite for establishing a good word-of-mouth is that clinics should focus on improving the professionalism and service attitude of medical staff to ensure that every customer receives high-quality medical services. Secondly, clinics can guide customers to provide word-of-mouth feedback through various methods, such as sending satisfaction surveys after treatment, or encouraging them to share their personal medical experience in communities, forums , etc. By allowing them to share their medical experience, it helps to achieve word-of-mouth feedback. The effect is to allow the clinic to accumulate more positive reviews and visibility.

A friendly reminder, some clinic staff may want to establish a reward mechanism to encourage customer reviews, but the medical law stipulates that "all forms of gifts, discounts, lottery tickets, and medical services are not allowed to solicit medical business. Therefore, the most fundamental thing is to return The key to achieving healthy development of clinic operations and achieving a positive word-of-mouth cycle is to pay close attention to the service and profession itself, and regularly follow up on the results of word-of-mouth recommendations , understand customer feedback, and adjust and improve corresponding strategies and service quality in a timely manner. Strategy 6: Create a professional and warm image Professional image is the cornerstone of clinic management. This includes not only physician skills and rich qualifications, but also communication skills and care for customers. Professional attitude and services can help win the trust and respect of customers. But how to create a professional and warm image through the Internet? Here are some practical methods: Optimise website content: clearly display and introduce the clinic s medical team, digital equipment, self-funded medical projects, real cases, etc., and pay attention to the website design to be easy to browse, concise and clear to provide a good user experience. Cooperate with professional platforms: Cooperate with professional medical platforms or health-related bloggers and Internet celebrities to share medical knowledge, the latest medical technology, clinic features, etc. On the one hand, it can expand influence and visibility, and on the other hand, it can also strengthen communication with customers. Communicate and improve image.

Actively respond to questions: frequent LINE communities, etc., answer users' questions and concerns, thereby establishing good interactive relationships. Conclusion Through the integration of the six major clinic business strategies, it can help clinics effectively increase the conversion rate of self-pay medical treatment without spending a lot of money on advertising. What s even better is that if these strategies are actually implemented, the benefits that can be brought are also Including strengthening market competitiveness, improving customer stickiness and loyalty, etc., laying a solid foundation for the long-term development of the clinic. Make good use of the official account to provide customers with a better service experience and lay the foundation for the long-term development of the clinic. Alepine was founded in 2017 and was selected into the LINE PROTOSTAR Rising Star program in 2019. Since 2022, it has been continuously awarded silver certification by LINE's official account technology partner. It is the only EdTech service provider among the selected companies that focuses on the medical field. Alley Pin's product services cover everything from operations to marketing, including CRM services for health insurance and self-pay clinics, medical brand consulting services, and an online medical and patient matching platform, which can strengthen the competitiveness of hospitals, improve doctor-patient relationships, and create a better future for hospitals and patients. and a win-win situation for medical and nursing care. Alepine has assisted more than 1,000 dentists, Chinese medicine, Western medicine and medical aesthetic clinics to introduce its solutions, has been recommended by more than 3,000 doctors, and has served more than 3 million patients in total. It is the preferred partner for medical institutions to carry out digital transformation. Taiwan's industry leader in smart healthcare.

Chuangyi Academy's founder The writer of "Inbound Marketing Techniques for Petty Bourgeoisie Bosses" When I first launched my firm in 2011, I started looking into different web marketing strategies after running into sales issues. I started out as a complete beginner with no prior experience. Now, as long as I look for terms like digital marketing, marketing, Internet marketing, etc. Taiwan's Google search results showed the "Chuangyi Academy" website on the top page. Chuangyi Academy was founded with the goal of assisting individuals and companies in enhancing their online marketing skills through instruction and associated services. By avoiding pitfalls, this will increase brand value and competitiveness. Among the services we offer are in-house instruction, consultation, website development, hosting, and online Additionally, a box to agree the privacy policy is included, which is required to adhere to legal requirements. The user can easily recognize the submit button since it is blue (company color) and stands out from the rest of the page.

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