Self in Social Psychology

 
Lecture 7
 Social psychology
 
Social psychology
 
The individual and the self
The individual’s relations
The group
The reasons: evolutionary psychology
 
The individual
The self
 
 
 
How do we describe and characterise ourselves?
 
The individual
The self
 
The self may be a relatively new idea on the historical timescale.
 
Baumeister imagines that in medieval Europe, identity (and action) were
largely determined by one’s position in the social order. Visible attributes
often directly indicated behaviour.
 
In the 16
th
 century two forces emerged:
Secularisation:
 the idea that fulfillment should be actively pursued in
the real world rather than in the afterlife
Industrialisation: 
the ability to move jobs, home, and social status,
highlighting a portable personal identity
Enlightenment: 
the idea that existing conventions can be overthrown
and replaced, not just lived within
Psychoanalysis:
 viewing the self as an indefinable construct buried in
the unconscious
 
The individual
The self
 
Collective vs. individual self:
 
One’s own individual traits
 
The properties of the group one belongs to
 
The individual
The self
 
Collective vs. individual self:
 
One’s own individual traits
 
The properties of the group one belongs to
 
 
Social psychology is the study of concepts broader than a single human
mind.
 
“...thos emental products which are created by a community of human
life and are, therefore, inexplicable in terms merely of individual
consciousness since they presuppose the reciprocal action of many.”
 
-Wundt
 
Wundt’s views influenced Emile Durkheim, founder of sociology.
 
The individual
The self
 
Wundt distinguished between
 
I: the self as the subject, perceiver of the world
 
me: the self as an object, scrutinised by self-judgement or self-
awareness
 
The individual
Self-awareness
 
Self-awareness is the direction of attention towards the self as an object.
 
It often involves comparisons with a goal or ideal, allowing it to provoke
positive or negative emotions.
 
We have two selves – the private self and the public self
 
The individual
Self-awareness
 
Higgins’ self-discrepancy theory (1987):
 
The actual self
The ideal self
The “ought” self
 
A discrepancy between actual self, and idea or ought self, can motivate
action to repair the discrepancy.
 
Ideal self: largely prescriptive. Discrepancies cause dejection
Ought self: largely proscriptive. Discrepancies cause agitation
 
The individual
 
 
 
 
 
How do we describe and characterise the individual?
 
The individual
 
 
 
 
 
How do we describe and characterise an  individual?
 
 
The individual
Traits
 
 
 
 
 
Traits: personal characteristics
 
 
The individual
Traits
 
 
Solomon Asch
1907 - 1996
 
The individual
Traits
 
Intelligent
Industrious
Skilful
      
Warm/cold
    
Polite/blunt
Determined
Practical
Cautious
 
 
The individual
Traits
 
Intelligent
Industrious
Skilful
      
Warm/cold
    
Polite/blunt
Determined
Practical
Cautious
 
 
The individual
Traits
 
Intelligent
Industrious
Skilful
      
Warm/cold
    
Polite/blunt
Determined
Practical
Cautious
 
 
Replicated (1950) in a real setting
 
 
The individual
Traits
 
Asch’s configural model:
 
Central traits
 
Peripheral traits
 
 
1946
 
 
The individual
Traits
 
Does it make sense to say that a trait is always central?
 
 
The individual
Traits
 
Does it make sense to say that a trait is always central?
 
Are there any circumstances under which the centrality of a trait
changes?
 
 
The individual
Traits
 
Primacy effect in impressions: information presented first influences
judgement disproportionately
 
 
The individual
Traits
 
Recency effects also exist, but primacy effects have more pervasive
influence.
 
 
Jones, Edward E., et al. "Primacy and assimilation in the attribution process: The stable
entity proposition1." 
Journal of Personality
 40.2 (1972): 250-274.
 
 
The individual
Traits
 
How do we integrate the effects of different traits?
 
 
 
The individual
Traits
 
How do we integrate the effects of different traits?
 
Cognitive algebra (information integration theory)
 
Anderson, N. H. A Simple Model for Information Integration. In R.P. Abelson E. Aronson,
W.J. McGuire, T.M. Newcomb, M.J. Rosenberg & P.H. Tannenbaum (Eds.), 
Theories of
Cognitive Consistency: A Sourcebook.
, Chicago: Rand McNally, 1968
 
 
Anderson, Norman H. "Integration theory and attitude change." 
Psychological Review
 78.3
(1971): 171.
 
 
 
 
The individual
Traits
 
Summation (adding)
 
Averaging
 
Weighted averaging
 
 
The individual
Traits
 
Does the weighted averaging model remind you of anything?
 
 
The individual
Person memory
 
How do we store traits and  recall them?
 
Person memory.
 
 
The individual
Person memory
 
Access:
 
by person
 
by group
 
by characteristic
 
 
Dunbar’s number:
 
150 stable social relationships
 
 
The individual
Attitudes
 
 
“The concept of attitudes is probably the most distinctive and
indispensable concept in contemporary American social psychology. No
other term appears more frequently in the experimental and theoretical
literature.”
 
 
-Gordon Allport, 1935
 
 
 
The individual
Attitudes
 
 
An attitude is:
 
“A mental and neural state of readiness, organised through experience,
exerting a directive or dynamic influence upon the individual’s response
to all objects and situations with which it was created.”
 
 
-Gordon Allport, 1935
 
 
 
The individual
Attitudes
 
Do attitudes really exist?
 
In other words, should we attribute them as causes of behaviours?
 
Or are they just an epiphenomenon (a mental construct invented to
explain behaviours)?
 
They are certainly a major feature of psychological literature.
 
 
The individual
Attitudes
 
An attitude towards an object can consist of
 
One component:
positive or negative affect
(Edwards, Thurstone)
Three components:
thought
feeling
action
(McGuire)
 
 
The individual
Attitudes are monitored
 
Cognitive consistency
 
Cognitive dissonance
 
Balance theory:
 
Person
 
Object (another person)
 
C (concept)
 
 
Cartwright, Dorwin, and Frank Harary. "Structural balance: a generalization of Heider's
theory." 
Psychological review
 63.5 (1956): 277.
 
 
The individual
Balance theory
 
 
The individual
Do attitudes cause behaviours?
 
 
Attitudes, if they are real phenomena, ought to govern (help to cause)
behaviours.
 
In order to detect causation, we need to measure attitudes and
behaviour – and we need to ensure we are asking the right questions.
 
The individual
Do attitudes cause behaviours?
 
 
Davidson and Jacard (1979):
 
Attitudes:
 
towards birth control
 
towards using birth control pills
 
towards using birth control pills during the next two years
 
Behaviour:
 
actual use of the contraceptive pill
 
 
Davidson, Andrew R., and James J. Jaccard. "Variables that moderate the attitude–behavior
relation: Results of a longitudinal survey." 
Journal of Personality and Social Psychology
 37.8
(1979): 1364.
 
 
The individual
Do attitudes cause behaviours?
 
 
Are we measuring specific acts, or general tendencies?
 
The more acts we average over, the greater the predictive power of the
attitude (as opposed to other factors affecting single acts).
 
The individual
Do attitudes cause behaviours?
 
 
Theory of reasoned action (Azjen & Fishbein, 1980)
 
 
Attitudes influence behaviours according to
 
Subjective norm:
 exemplar-guided concept of “the proper thing to do”
Attitude towards the behaviour: 
the individual’s beliefs
Behavioural intention:
 internal intention to act
Behaviour: 
the actual performance of the action itself
 
 
Ajzen, Icek, and Martin Fishbein. "Understanding attitudes and predicting social." 
Behaviour.
Englewood Cliffs, NJ: Prentice-Hall
 (1980).
 
Find in library. Instead try:
 
Fishbein, Martin, and I. Ajzen. "The influence of attitudes on behavior." 
The handbook of
attitudes
 (2005): 173-222.
 
The individual’s relationships
Attribution
 
Establishing/perceiving/deducing/constructing
 
the causes and explanations for one’s own behaviour and that of others
 
The individual’s relationships
Attribution
 
Heider:
Naive psychology
 
-A search for causes pervades human thought
-We try to establish stable traits and abilities in others
-We distinguish between
 
internal (dispositional) attribution
 
external (situational) attribution
 
The individual’s relationships
Attribution
 
Jones and Davis:
Correspondent inference:
the attribution of behaviour to an underlying disposition (as opposed to
chance)
 
If a behaviour is freely chosen, it is more indicative of an underlying
disposition
Non-common effects: an effect exclusive to a particular kind of behaviour.
Outcome bias
 is pressure to think that a non-common effect is produced
intentionally.
Antisocial behaviour generally opposes social norms, so can tell us more
about a person’s underlying disposition
Our inferences are more powerful when someone behaves in a way that
affects us (hedonic relevance)
Personalistic 
behaviour (which is intended to help or harm us) strengthens
inferences
 
The individual’s relationships
Attribution
 
Kelley
:
Covariation model (1963)
 
People are scientists.
They observe which behaviours vary together, and connect them.
 
Using information on:
Consistency
 (whether a behaviour is always performed)
Distinctiveness
Consensus 
(the agreement of others)
 
The individual’s relationships
Attribution
 
Challenging the covariation model:
 
 
People may not actually be able to detect covariation
 
Jones, Edward E., et al. "Primacy and assimilation in the attribution process: The stable
entity proposition1." 
Journal of Personality
 40.2 (1972): 250-274.
 
 
Correlation is not causation
 
But here we are defining how causation is constructed from correlation.
 
The individual’s relationships
Attribution
 
Subjects received either
 
adrenalin
 
placebo
 
and were informed either
 
symptoms of arousal would result
 
headache and dizziness would result (misinformation)
 
no explanation
 
They then completed paperwork with a confederate (actor) who either
 
behaved euphorically
 
behaved angrily
 
Prediction: the adrenalin-drugged participants who were misinformed would
cue their arousal from the confederate’s behaviour, inducing them to feel
euphoric or angry depending on the confederate. Other groups would feel
nothing.
 
 
 
 
Schachter, Stanley, and Jerome Singer. "Cognitive, social, and physiological
determinants of emotional state." 
Psychological review
 69.5 (1962): 379.
 
The individual’s relationships
Attribution
 
 
 
 
 
Schachter, Stanley, and Jerome Singer. "Cognitive, social, and physiological determinants
of emotional state." 
Psychological review
 69.5 (1962): 379.
 
Reattribution can be used as a therapeutic tool
 
The individual’s relationships
Attribution
 
Weiner’s attributional theory
 
When attributing an achievement, we consider three dimensions:
 
Locus – is the achievement internal or external?
Stability – is this cause stable?
Controllability – can the actor influence future achievements?
 
The individual’s relationships
Attribution
 
The fundamental attribution error
 or 
the correspondence bias:
 
The tendency to attribute behaviour to a disposition, even when there are clear
external causes.
 
When someone is forced to do something, we have a tendency to see it as a
choice.
 
Related to the 
actor-observer effect:
 
The tendency to make environmental attributions concerning your own actions,
but causal attributions concerning those of others.
 
The individual’s relationships
Attribution
 
False consensus effect:
 
The idea that everyone will agree with you.
 
A tendency to suppose others’ judgements will mirror yours.
 
 
Self-serving biases:
 
Internal attribution, taking credit for your successes
External attribution, , denying responsibility for your failures
 
The individual’s relationships
Attribution
 
We may not attribute events from environmental information only.
 
Counterfactual thinking
 is the imagining of past events different from those which
really occurred, and deducing their effect on the future.
 
Causation (X causes Y) could be worked out by
 
imagining what the world would look like if X had not happened
 
if, in this case, Y would not have happened either, then X must have caused Y.
 
The individual’s relationships
Attribution
 
Attribution can work between groups too.
 
We tend to consider that groups behave like people:
 
memory
 
intentions
 
traits
 
faults and blame
 
 
The 
ultimate attribution error:
 
Internal attribution of 
   
bad outgroupers
   
good ingroupers
External attribution of
   
good outgroupers
   
bad ingroupers
 
The individual’s relationships
Affiliation, attraction and love
 
“Beauty is in the eye of the beholder?”
 
On one hand, social norms (including those of attraction) obviously change.
 
On the other hand, some factors (symmetry, eye size) seem to be universal predictors
of attractiveness.
 
Perceived attractiveness also has an undeniable effect on the behaviour of others.
 
Langlois, Judith H., et al. "Maxims or myths of beauty? A meta-analytic and theoretical review."
Psychological bulletin
 126.3 (2000): 390.
 
The individual’s relationships
Affiliation, attraction and love
 
The media has a phenomenal effect on the perception of attraction.
 
 
Since January 2013, according to Israeli law:
Models shown in print adds must prove their BMI is at least 18.5
Ads featuring digitally-altered images of models must be clearly labelled as such
 
 
Grabe, Shelly, L. Monique Ward, and Janet Shibley Hyde. "The role of the media in body image
concerns among women: a meta-analysis of experimental and correlational studies."
Psychological bulletin
 134.3 (2008): 460.
 
The individual’s relationships
Affiliation, attraction and love
 
Jon Hamm
 
The individual’s relationships
Affiliation, attraction and love
 
Britney Spears
 
The individual’s relationships
Affiliation, attraction and love
 
Alec Baldwin
 
The individual’s relationships
Affiliation, attraction and love
 
Adriana Lima
 
The individual’s relationships
Affiliation, attraction and love
 
Attractiveness may be related to 
averageness
.
 
Averaging several faces usually results in a face which is judged to be more attractive.
This could be simply due to smoother skin; however, studies which only manipulate
face 
shape
 obtain similar results.
 
The individual’s relationships
Affiliation, attraction and love
 
Hatfield and Walster’s three-factor theory of love:
 
1.
A cultural label acknowledging love as a state
2.
Presence of an appropriate object
3.
Emotional arousal labelled as “love”
 
 
 
Traupmann, Jane, and Elaine Hatfield. "Love and its effect on mental and physical health." 
Aging:
Stability and change in the family
 (1981): 253-274.
 
The individual’s relationships
Isolation and loneliness
 
 
 
 
Richard E Byrd: explorer, spent six months alone at
a station in the Antarctic.
24 days: “lost and bewildered”
3 months: depression, hallucinations, bizarre ideas
 
 
Grassian, Stuart, and Nancy Friedman. "Effects of sensory
deprivation in psychiatric seclusion and solitary
confinement." 
International Journal of Law and
Psychiatry
 8.1 (1986): 49-65.
 
Richard E. Byrd
1888 - 1957
 
The individual’s relationships
Sensory deprivation
 
The individual’s relationships
Sensory deprivation
 
Until 1972 the following techniques were permitted for the security forces
occupying Northern Ireland:
 
wall-standing; hooding; subjection to noise; deprivation of sleep; deprivation of
food and drink
 
The individual’s relationships
Sensory deprivation
 
José Padilla
1970 - pres
 
American citizen; designated a foreign combatant after
implication in terrorist attacks. Alleged suffering sensory
deprivation as well as solitary confinement.
 
The group
Group communication
 
The group
Group communication
 
Allport and Postman’s anatomy of rumour:
 
Levelling
 removes detail and complexity from the rumour, shortening it
Sharpening
 exaggerates salient features of the rumour
Assimiliation
 distorts the rumour to fit the intentions and preconceptions of
those spreading it
 
 
 
Allport, Gordon W., and Leo Postman. "An analysis of rumor." 
Public Opinion Quarterly
10.4 (1946): 501-517.
 
The group
Group communication
 
The group
Persuasion and leadership
 
Groups have leaders;
 
they may have hierarchies.
 
Leadership is the assumption of a position of power;
persuation is the art of endowing messages with power.
 
The two processes are closely related; one uses persuasion to attain leadership.
 
 
Persuasion can also be viewed as induced attitude change.
 
The group
Persuasion
 
Numerous studies have examined the effect of source, sender, medium, fear, and
emotional content.
 
Elaboration-likelihood model (Petty & Cacioppo, 1986):
 
People assess the arguments of a message, but they are cognitive misers. This
assessment can take two routes:
 
Central route: arguments are properly evaluated and attended to
Peripheral route: unconscious association, less cognitive effort
 
Much of advertising depends on the peripheral route.
 
 
Petty, Richard E., and John T. Cacioppo. "The elaboration likelihood model of persuasion."
Advances in experimental social psychology
 19 (1986): 123-205.
 
 
 
 
 
The group
Persuasion tactics
 
Foor-in-the-door tactic: small request first, then larger request
Door-in-the-face tactic: large request first, then smaller request
Low-ball tactic: secure agreement, then reveal hidden costs
 
The group
Anti-persuasion tactics
 
Reactance: fighting back against a deliberate persuasion attempt
Forewarning: persuasive effects are mitigated by advance warning
Inoculation: demonstrating how to repel simple attacks on one’s position
Trivialisation: reducing the importance of an argument (often to subdue the
cognitive dissonance it creates)
 
The group
Persuasion tactics
 
Attitude change is one of the most useful techniques studied in social
psychology.
 
Its great utility gives rise to organisation and business psychology.
 
The group
Conformity
 
 
The group
Conformity
 
 
The group
Conformity
 
 
The group
Conformity
 
 
The group
Norms and stereotypes
 
 
Norms are constructed socially, but they can be stored and remembered by
individuals.
 
The group
Prejudice and discrimination
 
 
Norms are constructed socially, but they can be stored and remembered by
individuals.
 
The group
War
 
 
The group
War
 
 
War leverages some natural tendencies (aggression, obedience) but dominates
others (fear, self-preservation).
 
Military psychology:
 
Intelligence testing – 170,000 soldiers in the US Army during WW1
 
Organisational psychology
 
Morale and obedience
 
Combat psychology – Vietnam war
 
PTSD and reintegration
 
Evolutionary psychology
A compelling explanation
 
Behaviours are evolved responses to the environment in which the human
species evolved.
 
There are two levels on which behaviours can be transmitted:
Genetic
Cultural
 
Timing information can inform as to which level generates a particular behaviour.
 
Evolutionary psychology
Trivers-Willard hypothesis
 
Female mammals are able to adjust offspring sex ratio
 
Males are more able to exploit good conditions in order to reproduce.
 
Under good conditions, paents invest more in sons
Under unfavourable conditions, parents invest more in daughters
 
Evolutionary psychology
In the modern world
 
Some of our adaptations do not fit so well in the modern world
 
Evolutionary psychology
Game theory
 
The Prisoner’s Dilemma
 
Evolutionary psychology
Social exchange theory
 
Prosocial behaviour and altruism
 
Evolutionary psychology
Social exchange theory
 
Amato, Paul R. "Helping behavior in urban and rural environments: Field studies
based on a taxonomic organization of helping episodes." Journal of Personality and
Social Psychology 45.3 (1983): 571.
 
Evolutionary psychology
Social exchange theory
 
Amato, Paul R. "Helping behavior in urban and rural environments: Field studies
based on a taxonomic organization of helping episodes." Journal of Personality and
Social Psychology 45.3 (1983): 571.
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Delve into the concept of the individual and the self in social psychology, exploring how identities have evolved historically and the distinction between collective and individual selves. Learn about self-awareness, Wundt's differentiation of I and me, and Higgins' self-discrepancy theory, shedding light on the interplay between the actual self, ideal self, and ought self.

  • Social Psychology
  • Individual Identity
  • Self-awareness
  • Collective Identity
  • Psychological Theories

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  1. Lecture 7 Social psychology

  2. Social psychology The individual and the self The individual s relations The group The reasons: evolutionary psychology

  3. The individual The self How do we describe and characterise ourselves?

  4. The individual The self The self may be a relatively new idea on the historical timescale. Baumeister imagines that in medieval Europe, identity (and action) were largely determined by one s position in the social order. Visible attributes often directly indicated behaviour. In the 16th century two forces emerged: Secularisation: the idea that fulfillment should be actively pursued in the real world rather than in the afterlife Industrialisation: the ability to move jobs, home, and social status, highlighting a portable personal identity Enlightenment: the idea that existing conventions can be overthrown and replaced, not just lived within Psychoanalysis: viewing the self as an indefinable construct buried in the unconscious

  5. The individual The self Collective vs. individual self: One s own individual traits The properties of the group one belongs to

  6. The individual The self Collective vs. individual self: One s own individual traits The properties of the group one belongs to Social psychology is the study of concepts broader than a single human mind. ...thos emental products which are created by a community of human life and are, therefore, inexplicable in terms merely of individual consciousness since they presuppose the reciprocal action of many. -Wundt Wundt s views influenced Emile Durkheim, founder of sociology.

  7. The individual The self Wundt distinguished between I: the self as the subject, perceiver of the world me: the self as an object, scrutinised by self-judgement or self- awareness

  8. The individual Self-awareness Self-awareness is the direction of attention towards the self as an object. It often involves comparisons with a goal or ideal, allowing it to provoke positive or negative emotions. We have two selves the private self and the public self

  9. The individual Self-awareness Higgins self-discrepancy theory (1987): The actual self The ideal self The ought self A discrepancy between actual self, and idea or ought self, can motivate action to repair the discrepancy. Ideal self: largely prescriptive. Discrepancies cause dejection Ought self: largely proscriptive. Discrepancies cause agitation

  10. The individual How do we describe and characterise the individual?

  11. The individual How do we describe and characterise an individual?

  12. The individual Traits Traits: personal characteristics

  13. The individual Traits Solomon Asch 1907 - 1996

  14. The individual Traits Intelligent Industrious Skilful Determined Practical Cautious Warm/cold Polite/blunt

  15. The individual Traits Intelligent Industrious Skilful Determined Practical Cautious Warm/cold Polite/blunt

  16. The individual Traits Intelligent Industrious Skilful Determined Practical Cautious Warm/cold Polite/blunt Replicated (1950) in a real setting

  17. The individual Traits Asch s configural model: Central traits Peripheral traits 1946

  18. The individual Traits Does it make sense to say that a trait is always central?

  19. The individual Traits Does it make sense to say that a trait is always central? Are there any circumstances under which the centrality of a trait changes?

  20. The individual Traits Primacy effect in impressions: information presented first influences judgement disproportionately

  21. The individual Traits Recency effects also exist, but primacy effects have more pervasive influence. Jones, Edward E., et al. "Primacy and assimilation in the attribution process: The stable entity proposition1." Journal of Personality 40.2 (1972): 250-274.

  22. The individual Traits How do we integrate the effects of different traits?

  23. The individual Traits How do we integrate the effects of different traits? Cognitive algebra (information integration theory) Anderson, N. H. A Simple Model for Information Integration. In R.P. Abelson E. Aronson, W.J. McGuire, T.M. Newcomb, M.J. Rosenberg & P.H. Tannenbaum (Eds.), Theories of Cognitive Consistency: A Sourcebook., Chicago: Rand McNally, 1968 Anderson, Norman H. "Integration theory and attitude change." Psychological Review 78.3 (1971): 171.

  24. The individual Traits Summation (adding) Averaging Weighted averaging

  25. The individual Traits Does the weighted averaging model remind you of anything?

  26. The individual Person memory How do we store traits and recall them? Person memory.

  27. The individual Person memory Access: by person by group by characteristic Dunbar s number: 150 stable social relationships

  28. The individual Attitudes The concept of attitudes is probably the most distinctive and indispensable concept in contemporary American social psychology. No other term appears more frequently in the experimental and theoretical literature. -Gordon Allport, 1935

  29. The individual Attitudes An attitude is: A mental and neural state of readiness, organised through experience, exerting a directive or dynamic influence upon the individual s response to all objects and situations with which it was created. -Gordon Allport, 1935

  30. The individual Attitudes Do attitudes really exist? In other words, should we attribute them as causes of behaviours? Or are they just an epiphenomenon (a mental construct invented to explain behaviours)? They are certainly a major feature of psychological literature.

  31. The individual Attitudes An attitude towards an object can consist of One component: positive or negative affect (Edwards, Thurstone) Three components: thought feeling action (McGuire)

  32. The individual Attitudes are monitored Cognitive consistency Cognitive dissonance Balance theory: Person Object (another person) C (concept) Cartwright, Dorwin, and Frank Harary. "Structural balance: a generalization of Heider's theory." Psychological review 63.5 (1956): 277.

  33. The individual Balance theory

  34. The individual Do attitudes cause behaviours? Attitudes, if they are real phenomena, ought to govern (help to cause) behaviours. In order to detect causation, we need to measure attitudes and behaviour and we need to ensure we are asking the right questions.

  35. The individual Do attitudes cause behaviours? Davidson and Jacard (1979): Attitudes: towards birth control towards using birth control pills towards using birth control pills during the next two years Behaviour: actual use of the contraceptive pill Davidson, Andrew R., and James J. Jaccard. "Variables that moderate the attitude behavior relation: Results of a longitudinal survey." Journal of Personality and Social Psychology 37.8 (1979): 1364.

  36. The individual Do attitudes cause behaviours? Are we measuring specific acts, or general tendencies? The more acts we average over, the greater the predictive power of the attitude (as opposed to other factors affecting single acts).

  37. The individual Do attitudes cause behaviours? Theory of reasoned action (Azjen & Fishbein, 1980) Attitudes influence behaviours according to Subjective norm: exemplar-guided concept of the proper thing to do Attitude towards the behaviour: the individual s beliefs Behavioural intention: internal intention to act Behaviour: the actual performance of the action itself Ajzen, Icek, and Martin Fishbein. "Understanding attitudes and predicting social." Behaviour. Englewood Cliffs, NJ: Prentice-Hall (1980). Find in library. Instead try: Fishbein, Martin, and I. Ajzen. "The influence of attitudes on behavior." The handbook of attitudes (2005): 173-222.

  38. The individuals relationships Attribution Establishing/perceiving/deducing/constructing the causes and explanations for one s own behaviour and that of others

  39. The individuals relationships Attribution Heider: Naive psychology -A search for causes pervades human thought -We try to establish stable traits and abilities in others -We distinguish between internal (dispositional) attribution external (situational) attribution

  40. The individuals relationships Attribution Jones and Davis: Correspondent inference: the attribution of behaviour to an underlying disposition (as opposed to chance) If a behaviour is freely chosen, it is more indicative of an underlying disposition Non-common effects: an effect exclusive to a particular kind of behaviour. Outcome bias is pressure to think that a non-common effect is produced intentionally. Antisocial behaviour generally opposes social norms, so can tell us more about a person s underlying disposition Our inferences are more powerful when someone behaves in a way that affects us (hedonic relevance) Personalistic behaviour (which is intended to help or harm us) strengthens inferences

  41. The individuals relationships Attribution Kelley: Covariation model (1963) People are scientists. They observe which behaviours vary together, and connect them. Using information on: Consistency (whether a behaviour is always performed) Distinctiveness Consensus (the agreement of others)

  42. The individuals relationships Attribution Challenging the covariation model: People may not actually be able to detect covariation Jones, Edward E., et al. "Primacy and assimilation in the attribution process: The stable entity proposition1." Journal of Personality 40.2 (1972): 250-274. Correlation is not causation But here we are defining how causation is constructed from correlation.

  43. The individuals relationships Attribution Subjects received either adrenalin placebo and were informed either symptoms of arousal would result headache and dizziness would result (misinformation) no explanation They then completed paperwork with a confederate (actor) who either behaved euphorically behaved angrily Prediction: the adrenalin-drugged participants who were misinformed would cue their arousal from the confederate s behaviour, inducing them to feel euphoric or angry depending on the confederate. Other groups would feel nothing.

  44. The individuals relationships Attribution Schachter, Stanley, and Jerome Singer. "Cognitive, social, and physiological determinants of emotional state." Psychological review 69.5 (1962): 379. Reattribution can be used as a therapeutic tool

  45. The individuals relationships Attribution Weiner s attributional theory When attributing an achievement, we consider three dimensions: Locus is the achievement internal or external? Stability is this cause stable? Controllability can the actor influence future achievements?

  46. The individuals relationships Attribution The fundamental attribution error or the correspondence bias: The tendency to attribute behaviour to a disposition, even when there are clear external causes. When someone is forced to do something, we have a tendency to see it as a choice. Related to the actor-observer effect: The tendency to make environmental attributions concerning your own actions, but causal attributions concerning those of others.

  47. The individuals relationships Attribution False consensus effect: The idea that everyone will agree with you. A tendency to suppose others judgements will mirror yours. Self-serving biases: Internal attribution, taking credit for your successes External attribution, , denying responsibility for your failures

  48. The individuals relationships Attribution We may not attribute events from environmental information only. Counterfactual thinking is the imagining of past events different from those which really occurred, and deducing their effect on the future. Causation (X causes Y) could be worked out by imagining what the world would look like if X had not happened if, in this case, Y would not have happened either, then X must have caused Y.

  49. The individuals relationships Attribution Attribution can work between groups too. We tend to consider that groups behave like people: memory intentions traits faults and blame The ultimate attribution error: Internal attribution of External attribution of bad outgroupers good outgroupers good ingroupers bad ingroupers

  50. The individuals relationships Affiliation, attraction and love Beauty is in the eye of the beholder? On one hand, social norms (including those of attraction) obviously change. On the other hand, some factors (symmetry, eye size) seem to be universal predictors of attractiveness. Perceived attractiveness also has an undeniable effect on the behaviour of others. Langlois, Judith H., et al. "Maxims or myths of beauty? A meta-analytic and theoretical review." Psychological bulletin 126.3 (2000): 390.

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