San Diego Sports Alliance: Driving Economic Impact Through Sports Tourism

San Diego Sports Alliance, in partnership with San Diego Tourism Authority, focuses on leveraging sports events to fill hotel rooms and boost economic growth. By attracting a variety of sporting events, from youth to iconic games, the alliance contributes significantly to the local economy by generating millions in revenue and room nights. With a strategic plan in place, the alliance aims to grow the tourism market and create a competitive event bid package to attract more events in the future, maximizing the resources available. The pipeline includes a range of upcoming events that promise to further enhance the city's sports tourism appeal.

• Sports Tourism
• San Diego
• Economic Impact
• Event Planning
• Tourism Authority

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1. SAN DIEGO SPORTS ALLIANCE STRATEGIC PARTNER SAN DIEGO TOURISM AUTHORITY SUCCESSOR TO SAN DIEGOSPORTS COMMISSION SPORTS TOURISM: Filling the Hotel Room Night Pipeline San Diego Tourism Marketing District July 17, 2015

2. Sports Tourism: The Future, The Marketplace, The Opportunity 20 Year Evolution = Paradigm Change Occasional Iconic Event Model Unsustainable Hyper-competitive, Expensive, Controversial Youth/Travel Sports = Current & Future Model Population Push Adds 8 Million Youth Since 04 Capacity for Events to Grow 18% in 2015 $8.9 Billion National Economic Impact in 2015 $238,058 Economic Impact per Event $ $846 Avg. Spend per Athlete per Event 14% of Household Income Spent by Typical Family with 2 Travel Sports Participants

3. Sports Tourism: Current & Future Economic Impact Over 232,000 Sports Tourism Room Nights in FY 15 43 Events = 29 Returning + 14 New (FY 2015) = 118,150 Room Nights 42,150 Historical Room Nights 50,400 Room Nights Added Into the Pipeline for Future 25,600 New Room Nights (For-the-year-in-the-year) $30.66 Million in Hotel Room Revenue $3.22 Million in Hotel Bed Taxes (TOT) ROI Scenarios: The Measure That Matters (FY 15 Funding) 42,150 + 25,600 + 50,400 = 118,150 Room Nights $43.3:1 50,400 + 25,600 = 76,000 Room Nights $27.9:1 25,600 = $9.38:1 PLUS, Over 114,000 Room Nights Separately Funded Bowl Games, Farmer s Open, Crew Classic, Rock & Roll Marathon, etc. Each with Separate ROI.

4. San Diego Sports Alliance: Focused Priorities Guided by a Scope of Work Annually Approved and Funded by the SDTMD Grow Field Sports Events Grow Major Indoor Events Attract Sports Meetings, Conventions & Tradeshows Increase Collegiate Championship Events Attract Iconic Sports Tent Pole Events Primary Sales Targets = Sports Associations/Governing Bodies, plus Event Rights Holders Identify Incentives Necessary to Capture Future Events and Replenish the Sports Event Niche Maximize SDTMD Resources for Creating a Competitive, Incentivized Event Bid Package

5. San Diego Sports Alliance: Future NEW Events In the Pipeline Room Nights USA Canoe & Kayak Nationals The Gay Bowl (Flag Football) Elite Girl s Soccer National Champs MLB All-star Game (Game Only) Women's US Amateur Golf Open Breeders' Cup Champs (Racing Only) NCAA Men's Basketball (Rnds 2 & 3) Elite Girl s Soccer National Champs Nat. Assoc. of Sports Commissions Total Room Nights 7/1/15 10/1/15 6/1/16 7/12/16 8/1/17 11/1/17 3/1/18 6/1/18 12,000 4/1/19 400 1,500 10,000 15,000 1,200 20,000 4,000 2,500 66,600

6. San Diego Sports Alliance: Future Prospective Events In Development: Copa America Centenario, June 2016 Quiddich National Cup, April 2017 Connect Sports Marketplace, August 2017 N. American Chinese Volleyball, Sept. 2017 AMGEN Bicycle Race, May 2017 Annual Aspirational: Girls H.S Volleyball Champs, Dec/Annual Breeders Cup Festival (Additional) Oct. 2017 ? Formula One Race Room Nights 30,000 5,000 6,000 4,000 5,000 10,000 ?

7. FILLING THE PIPELINE Surf Thanksgiving Challenge (New Event) Del Mar Polo Fields, 3 Year Commitment Toward Annual Event Nov. 26 thru 29, 2015, TMD Request = $30,000 5,000 Room Nights, $24.4:1 ROI Nov. 24 thru 27, 2016, TMD Request = $40,000 6,500 Room Nights, $23.8:1 ROI Nov. 23 thru 26, 2017, TMD Request =$50,000 8,000 Room Nights, $23.4:1 ROI Existing Surf College Cup Moving to So Cal Sports Complex Growing from 110 to 180 National Collegiate Teams Adding 1,200 Room Nights Annually Total of 4,000 Room Nights Annually No TMD Investment

8. FILLING THE PIPELINE Indi Hoops West Coast Invitational (New Event) December 12-13, 2015 TMD Request = $11,000 Facility Off-set 1,500 Room Nights, $19.9:1 ROI Proposed to Grow as an Annual Event Man City/NIKE Soccer Academy Memorial Day Tourney May 27 30, 2016 Del Mar Polo Fields TMD Request = $20,000 Facility Off-set 5,000 Room Nights, $36.6:1 ROI Annual Event, Projected to 10,000 Room Nights by 2019

9. FILLING THE PIPELINE ELITE Soccer Championships June 20-26, 2016 & June 23-29, 2018 So Cal Sports Complex TMD Request for 2018 = $70,000 for Sponsorship ($10,000 New) 14,000 Room Nights, $23.4:1 ROI (@ 80%) Considering San Diego for 2019 Trilogy Lacrosse (New to West Coast) June 10 12 or 17 19, 2016 Del Mar Polo Fields TMD Request = $19,250 for Facility Off-set Projected 1,500 Room Nights, $11.4:1 ROI Testing West Coast Market, Potential for Annual Event US Australian Football Championship (New to SD) October 2016 Del Mar Polo Fields TMD Request = $29,700 for Facility Off-set 1,500 Room Nights, $7.4:1 ROI Potential for National Rotation

10. SAN DIEGO SPORTS ALLIANCE STRATEGIC PARTNER SAN DIEGO TOURISM AUTHORITY SUCCESSOR TO SAN DIEGOSPORTS COMMISSION SPORTS TOURISM: Filling the Hotel Room Night Pipeline San Diego Tourism Marketing District July 17, 2015