Reviving Breakfast Favorites: Great British Breakfast Sandwich Campaign
Join us in reawakening appetites for the iconic British Breakfast Sandwich this September as we mark the start of Autumn with a special week-long campaign. Through a variety of resources and activities, we aim to drive awareness and engagement around the beloved breakfast staple. From media partnerships to social media promotions, competitions, and influencer engagements, we strive to bring back the breakfast favorites that have been missed. Let's get everyone talking about Breakfast Sandwiches again and celebrate the diverse flavors and traditions associated with this morning delight.
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Presentation Transcript
YOUR BREAKFAST IS WAITING
Join us in reawakening appetites for the Great British Breakfast Sandwich this September
To mark the start of Autumn and the much- anticipated drift back to offices, we are launching a special week-long campaign, starting on 22nd September, to remind people about the breakfast favourites they have missed.
Through the week we plan to drive awareness of Breakfast sandwiches using a wide set of resources, including: National and regional news stories print online broadcasts Blogger / Influencer engagement Competitions Organic social media social channel take-overs & community management Paid-for social media adverts across Facebook and Instagram Creation of a Consumer / Media Hub website page
Through our media campaign we plan to get everyone talking about Breakfast Sandwiches this September. Typical stories will include: The Breakfast everyone has missed over lockdown the Bacon Butty Why Breakfast is one of the most important meals of the day Red or Brown which sauce is scientifically better suited to bacon or sausage Which is the best coffee to have with your breakfast sandwich? What vegans like in their breakfast sandwiches Breakfast favourites by region
Join us by creating your own Breakfast Sandwich Promotion this September Together let s get the market on the move again with a Great Breakfast campaign
