Radio City National CI Policy and RJ Guidelines

Radio City National CI Policy The Manual

BASIC BUCKET LIST RJ CONTESTS RJ MENTIONS STUDIO SHIFTS OB LINKS INTEGRATION Info: TRAFFIC, UTILITY UPDATES and TIME CHECK FABRICS: THEME SHOWS SPARKLERS/ PPFs MUSIC CAPSULES INNOVATIONS STUDIO INVASION BREAK BUMPER TOH DAY JINGLES INTEGRATION BRANDING CONTENT ROAD BLOCK FCT ROAD BLOCK HANDSHAKE LINKS

The Basics Drive Time shows can accommodate 4 Sales mentions per show spread across 4 hours. Non Prime Time shows can accommodate 3 sales mentions per show spread across 3 hours. Drive Time RJs voice cannot be used for FCT. Capsuling an RJ mention and running it through FCT must be avoided. Any sponsorship tag cannot be more than 5 secs. For longer tags, Audacity Head s approval is a mandate.

RJ MENTIONS An RJ mention is a promotion of the brand / client but is not supposed to be an endorsement by the jock. For instance, McDonalds has launched a Chilli Paneer Burger. Here, the RJ will not say I have tasted it or Im going to eat it. Mentions to be done as per the availability in the grid. A specific time for mentions can't be specified unless time is of conceptual importance in the mention. Pointers will be given to RJs and not a script. No Tag Lines will be mentioned in RJ mentions. If required, a hotkey can be created for the spikes etc.

RJ MENTIONS No mentions for the same brand can be done in consecutive hours except mentions which conceptually need to be done in consecutive hours, like countdown integrated mentions etc. Otherwise, a minimum two hour window to be given for each mention. RJ Mention bookings for the same client cannot happen in the same show for more than 2 weeks. Checklist to be sent latest by 6 pm on all days and 7 pm fridays including any alterations in the existing bookings. Swapping of RJ mentions on the day of airing should be avoided. RJ mentions can happen in Handshake links.

Content Road Block All the RJ links in a day are given to one particular brand/ client. The content roadblock must be approved/ vetted or suggested by Audacity before pitching it to the client. Content Roadblock for a particular client can happen only for a single day.

Contest / Interaction Contest (Client contest with gratification by client) Each client is entitled to a maximum of 2 links for such interactive integrations. For all local contests and integrations, the local PD and RPD needs to be kept in the loop and marked a cc on the content. Contests should not start until the prizes have arrived at Radio City and physically checked corporate office. Radio city merchandise cannot be given as sales gratification. Gratification from earlier client cannot be recycled for another client. Contest gifts needs to be relevant to the target audience Min gratification value to be of INR.500/-. Questions have to be interesting and not bland preferably avoid direct questions of the Brand/ Product. Interaction Open ended discussion with no clear cut right/ wrong answer. Interaction does not warrant a gratification. This is done over 2 Links.

Outdoor Broadcast Link from the location by the OB Jock. OBs will be done by RJs only if there is a conceptual connect of RC in it for which prior approval needs to be taken from the PD 2 days in advance. 2 OBs can be done in a day with a gap of 4 hours. Only ONE link in a show. OBs to be done for places/ events of significance which is relevant to the listener / TG. It cannot be done for under construction sites, small jewellery stores etc.

TIME / TRAFFIC & UTILITY Time & Traffic Innovation Utility Update Conceptual connect with the Time/ Traffic scenario: E.g. Stuck at a traffic Jam, have a britannia biscuit OR It is 9 pm, watch Aahat on Sony TV. Integrated traffic updates can be only 2 per day. Integrated time checks can be done 8 /day. Pre-recorded time checks need to run through FCT post conceptual approval from Audacity. Gold/ NSE Updates. One per every show. Different Utilities such as Gold Update/ NSE update etc could be done in a day broken up and restricted to ONCE in a day part. RJ mention cannot replace an Utility update or Vice Versa.

FABRIC Fabric - Show theme. Fabric is always thematic in nature and never a direct communication. A discussion about a topic. Any one hour can be dedicated to a brand or promotion related theme. A maximum of 1 fabrication can run at any one time per day. A fabrication will replace the sales-led contest / Mentions/ Utility in the chosen show/ hour. All fabrics to be approved by NPD or RPD. All fabrics can be only thematic in nature and not a blatant direct product/brand integration can be done in a fabric.

FABRIC A fabric can give away prizes from the same client and one content related client interview can be done in bigger fabrics. all fabrics will be thematically integrated in the CLB and CLB wont be changed necessarily for a fabric. Fabric to be discussed 3 working days in advance. Only 1 fabric allowed per week per show. Same theme fabrics (for e.g. environment conservation theme for maruti as well as volkswagen) cannot be repeated before 4 weeks on the station. Maximum of 1 fabrics in a day (brands / Clients).

STUDIO SHIFT MANDATES Studio Shift- Broadcasting from a Location/ Moving Studio with a makeshift Studio. Studio shifts to be proposed from a place which already has organic footfalls. For eg. A malls. Places like an IT park canteen, inside a jewellery store, a car showroom are not the places from where studio shift should be proposed. Studio shift approvals to be taken a week in advance from the RPD / PD. Minimum 3 days of Promotion required for studio shift through FCT. RJ mentions will be dropped during Studio Shift. Technical checklist has to be shared a week in advance. Request for 2 IT executives 1 at the studio shift location and one in the studio to ensure the quality of the links.

STUDIO SHIFT MANDATES Only one studio shift can happen per day. Proper Studio set up is compulsory i.e. proper branding (not just standees), proper branded studio space. MC to be introducing the RJs. The RJ should be assisted by promoters to ensure listener engagement. Studio shift does not mean MCing of the event. For every studio shift, we must have a minimum Rs. 5000 worth of vouchers for listener engagement.

Tags Total no . of deliverables 1 (Presenting/ Title) 4 (Associate sponsors) Element Frequency Tag Mandates Show Sponsor- Sponsor tags for the entire Show 1.Only station voice to be used, 2. No comitment on schedule 4 Bumpers in a show 5 Secs 4 in a show (Only if no innovation) 4 in a show (Only if no innovation) 1 (Presenting/ Title) 4 (Associate sponsors) 1 (Presenting/ Title) 4 (Associate sponsors) Time Check 5 Secs Only station voice to be used Traffic Update 5 Secs Only station voice to be used City Ka chauka (In addition to song tag ) 20 tags / day (from 12 pm to 5 pm) only 1 sponsor allowed 5 secs Only City ka Chauka bumper to be used. 1.Only station voice to be used, 2. To follow Music policy 3. Not more tha ONE tag in an hour , 4. Only ONE sponsor at a time 5. cannot say this song is brought to you by directly ; instead create a concept/ label Fresh song of the hour brought to by 7 UP. Music Innovation- Song Tags ONE Music Innovation a day/ ONCE an hour- 14 times a day 1 (Presenting/ Title) 4 (Associate sponsors) 5 Secs PPF - Pre Produced Feature (E.g. Babber Sher) 1.Only station voice to be used, 2. No comitment on schedule 3. for more than 5 sec COO & NPD'S Approval is required 1 (Presenting/ Title) 4 (Associate sponsors) 1 in a show 5 secs Radio City branding not allowed unless it is spike created by Audacity/ No live nos. of Studio. IVRS and SMS code of RC can be used. Drive RJ s voice cannot be used. FCT Capsules

Stationality Change Stationality change is the integration of a brand s mogo with RadioCity s Rag Rag TOH. Need to evaluate the client s jingle to check feasibility in terms of musicality (tempo/ pitch Rag Rag) and content. Stationality change to be done only at premium costs. Roshni to approve the same. Stationality change can be done only for 1 day for a client. The integrated TOH will play 14 times a day.

Flashback Integrations Flashback integration to be done at a premium. Roshni to approve the same. Flashback integration concepts to be strictly monitored by Audacity. If a specific flashback request is coming from the client, we need to check the number of high PI scorings songs for the concept. National Music Head s approval to be taken and conceptual approval from PD/ RPD. Break bumpers can be proposed to a client for a flashback hour.

Process Flowchart FCT START Spots sent to traffic team STOP Scripts/Changes sent to Promo Producer for production Brief/Feedback is logged in by Sales person NO YES Scripts Accepted YES Promo producer sources required VOs (Locally or from outstation) NO NO Brief received by local creative team Script is shared with Sales person Spots Accepted If scripting/ integrations/ creative pitch, Copy writer picks up the job. Spots are mailed or uploaded in shared folder for the sales team Promo producer mixes the spot Copywriter works on script

Process Flowchart CI Brief/Feedback is logged in by Sales person Concept/integration/pitc h is shared with sales person If scratches are required, scripts for the same are sent to promo producer START YES Concepts/ Ideas accepted by client? Brief received by local creative team NO NO Concepts require scratches? YES Copywriter works on concepts/integrations/ creative pitches Scripts/Changes sent to Promo Producer for production YES NO Concepts Accepted by PD/NPD? Concept is sent for approval from PH/ RPH/NPH (If policy requires) Concepts are sent to Programming team for execution STOP

CI Campaigns If there is a request from a client, the respective sales executive and Audacity to jointly take approvals from RPD/ PD/ EVP for the deviation. All deviations requested by clients need to be highlighted by Sales team to Audacity and only post conceptual ok from Audacity Head/ EVP/ PD can this be executed. If the idea is proposed by Audacity, conceptual approvals to be take by Audacity from the PD/ RPD/ NPD. CI campaign confirmation to happen at least 2 days prior to the start date of the campaign so necessary translations/ productions/ scripts and RJ mention pointers can be kept ready by Audacity team for execution. Before the execution of any campaign, the deliverable sheet needs to be vetted by Audacity.

Radio City National CI Policy The Manual