Public and Media Relations in FRSC

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This presentation discusses the importance of maintaining healthy public and media relations in the Federal Road Safety Corps (FRSC) in Nigeria. It outlines the objectives, functions, and activities of public relations within the organization, emphasizing the need for effective communication and image management. Participants will learn about engaging with the public, crisis management, media relations, and utilizing PR tools to achieve organizational goals.

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PUBLIC MEDIA RELATIONS IN FRSC

INTRODUCTION Given the role of FRSC as a lead agency in road traffic and safety management in Nigeria, it is important for the Corps to maintain a healthy public and media relations. This is important in order to sustain the gains so far achieved and to improve in its product quality and service delivery

AIM The aim of this presentation is discuss public and media relations in FRSC.

OBJECTIVES By the end of this presentation, participants should be able to do the following: Define public relations and identify some of its functions and objectives. List activities of PR and some target audience for PR. Define corporate image and mention some factors militating against the corporate image of FRSC and how to overcome the challenges. Understand the concept of media relations and the need for effective media PR relations. Identify the role of FRSC officers as PR practioners List some basic principles of good media relations.

PUBLIC RELATIONS (FUNCTIONS AND OBJECTIVES) PUBLIC sustained effort to establish and maintain understanding between an organization and the public. RELATIONS is the planned and

FUNCTIONS AND OBJECTIVES OF PR To inform the public about the organization s objectives. Interact with various government and non- governmental departments for smooth running of the agency. To build and sustain a healthy image in the minds of the masses. To manage crisis situations. Maintain good media relations. To use various PR tools to achieve the goals.

FUNCTIONS AND OBJECTIVES OF PR (cont d Maintain the prestige of a favourable image promote the product and service Maintain goodwill among the corps, the public and other stake holders. Educate the public on the use of the product and service. Investigate the attitude of various groups towards the policies, etc.

ACTIVITIES OF PR AND SOME TARGET AUDIENCE Monitor the media daily to identify and differentiate geniality from prejudice. Develop your speaking ability and make friendship (at least three people a day). Observe the PR activities in your agency and prepare a list for follow-up.

TARGET AUDIENCE The community Opinion leaders The media The employees The suppliers The customer (users of product) Financial contacts,eg, bankers, stake holders, etc.

CHALLENGES AGAINST THE FRSC CORPORATE IMAGE Tendency to resist change. Inadequate fund. Sabotage. Inconsistent policies. Lack of good communication skills

WAY FORWARD Corporate social responsibility (CSR). Effective interaction with public. Maintain a dynamic website containing news on achievement of the Corps. Insist on standard and excellence in product quality and service delivery. Improve your knowledge of speech situations.

KEY PUBLIC RELATIONS TOOLS Media relations Media tours Newsletters Special events Speaking engagements Sponsorships Employee relations Community relations and philanthropy

FRSC OFFICERS AS PR PRACTIONERS Counsel understanding of human behaviour Analyze the trend of affairs and predict consequences Research into public attitude and expectations Establish and maintain communication on truth and full information management based on the

FRSC OFFICERS AS PR PRACTIONERS (CONT D Promote responsibility Harmonize private and public interests Promote goodwill with external and internal publics Promote good employee relations Interpret the views of target publics to the Corps and promote correct image of FRSC mutual respect and social

FIVE BASIC PRINCIPLES OF GOOD MEDIA RELATIONS Know your client and their business. Know your media contacts and their needs. Know your target audience and their interests. Know your purpose and desired result. Know your pitch and respect if it wont work.

THREE TYPES OF IMAGES Wish image. Mirror image. Current or corporate image.

MANAGING FRSCS CORPORATE IMAGE The FRSC as a traffic law enforcement agency needs to enlighten the public on its mandate and on the consequences of RTCs This is achieved through engaging the use of the media e.g the radio, television, newspapers, road shows, motor park workshops and even worship centers There is a PR/PE Unit saddled with these responsibilities An average staff of FRSC is also considered as PR man for FRSC rallies, conferences,

MANAGING FRSCS CORPORATE IMAGE (CONT D) Officers of the Corps, like other Public Servants, are not allowed to talk to the press without the necessary clearance or authority The press can help to enhance the image of an organization; they can also do the opposite through negative publicity. Therefore, Officers are specifically appointed and trained to handle the information flow of the Corps

MANAGING FRSCS CORPORATE IMAGE (CONT D) Officers of the Corps, like other Public Servants, are not allowed to talk to the press without the necessary clearance or authority The press can help to enhance the image of an organization; they can also do the opposite through negative publicity. Therefore, Officers are specifically appointed and trained to handle the information flow of the Corps

COMMON PRESS INFORMATION The number of death and injuries during a road crash The number of crashes in an environment over a period of time The identities of crash victims The ownership of the vehicles involved in road crashes etc

NON-CLASSIFIED INFORMATION Information from FRSC official website or official documents available to the public are not considered as classified information and can be released to members of the public who may need them. For instance, information about the duties of the Corps, the law establishing the Corps, or information contained in the Highway Code, the FRSC Establishment Act and the National Road Traffic Regulation are not classified information and can be released to members of the public.

CONCLUSION Managing FRSC corporate image is a collective responsibility. We must therefore do the needful to improve our corporate image through the acquisition and utilization of good PR skills.