Role of Public Relations in Image Building for FRSC
Explore the crucial role of effective public relations in enhancing the corporate image of the Federal Road Safety Corps (FRSC). The paper discusses the importance of public perception and how it influences FRSC's operations, alongside objectives such as defining public relations, highlighting the vision and mission of the Corps, and outlining strategies to reduce road traffic crashes. Gain insight into the factors that determine FRSC's corporate image and the responsibilities of FRSC personnel as public relations practitioners.
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Presentation Transcript
IMAGE BUILDING AND PUBLIC RELATIONS IN FRSC
INTRODUCTION One of the major responsibilities of FRSC is to regulate, enforce and coordinate all road traffic and safety management activities through public enlightenment, effective patrol operation and prompt rescue services amongst others In order to achieve this mandate, FRSC needs a corporate image that will enhance its operations because public perception is an effective tool in the actualization of its goals. Image building is therefore a function of public relations.
AIM The aim of this paper is to discuss the role of effective public relations in building the image of FRSC.
OBJECTIVES At the end of this lecture participants should be able to: Define public relations Highlight the vision and mission of the Corps Overview of road traffic crashes Role of mass education in reducing road crashes List five factors that determine FRSC corporate image List five roles of FRSC personnel as public relations practioners.
DEFINITION OF TERMS IMAGE is the opinion or perception the public have about you or your products and services. IMAGE BUILDING is the effort put in place to sustain the positive public perception about you. PUBLIC is the people about or for whom you exist. PUBLIC RELATIONS is the planned and sustained effort to establish and maintain understanding between an organization and the public.
OVERVIEW OF ROAD TRAAFFIC CRASHES Road crashes destroys lives and properties Road crash is the ninth leading cause of injury and death in the global burden of diseases If nothing is done by the year 2020, RTC may ascend to number three as the leading cause of injury and death in the world.
FRSC VISION To eradicate road traffic crashes and create a safe motoring environment in Nigeria.
MISSION Regulate, enforce and coordinate all road traffic safety and safety management activities through: Sustained public enlightenment Effective patrol operations Prompt rescue services Improved vehicle administration Robust data management Promotion of stakeholder cooperation
REDUCING RTC: ROLE OF MASS EDUCATION To change road user behaviour. To increase road user knowledge about safety. To reduce the number of RTC casualties through education
FACTORS THAT DETERMINE FRSC CORPORATE IMAGE Attitude of officers and marshals Behaviour of FRSC drivers Behaviour of personnel on patrol Nature of our turn-out Services rendered to public
CONTD Good knowledge of our assignments Creativity and innovation Style of FRSC correspondence Lifestyle of top management Nature of our environment buildings, patrol cars, etc
CHALLENGES AGAINST FRSC CORPORATE IMAGE Lack of confidence and trust Lack of command and control Compromise Inadequate funding Lack of team spirit
CONTD Placing personal interest above corporate interest Limited creativity and innovation Mindset Godfatherism Inadequate or complete absence of feedback
SOLUTIONS Renewal and total commitment to our corporate goals and objectives Adequate knowledge of FRSC operations, policies, etc Good knowledge of PR Exhibit good leadership for best result
CONTD Live up to expectations Be a good ambassador of FRSC Learn from the successes of our sister organizations Remain committed
FRSC PERSONNEL AS PUBLIC RELATIONS PRACTIONERS Counsel management based on the understanding of human behaviour Analyze the trend of affairs and predict consequences Research into public attitude and expectations Establish and maintain communication on truth and full information
CONTD Promote mutual respect and social responsibility Harmonize private and public interests Promote goodwill with external and internal publics Promote good employee relations Interpret the views of target publics to the Corps and promote correct image of FRSC
CONCLUSION From the foregoing it is clear that a good public image is necessary for sustaining the mandate and objectives of FRSC. We must therefore recognise our positions as PR men in the discharge of our responsibilities and do the necessary things to improve the image of FRSC.
