PROXIMITY MARKETING KEY TO REACHING YOUR TARGET AUDIENCE

WELCOME TO Telegram Blast PROXIMITY MARKETING: KEY TO REACHING YOUR TARGET AUDIENCE How many times have you stopped to check your phone only to realize that an ad has appeared? And that the ad is exactly the same as what you want to buy Has this happened to you? This is part of proximity marketing , one of the most modern, practical, versatile and powerful approaches today. This approach is key to providing a personalized service based on the exact location of your target audience. Whether you are an entrepreneur, businessman or marketer, this article is for you. Today we will tell you everything you need to know about proximity marketing, how to apply it, what tools to use, its benefits and considerations. WHAT IS PROXIMITYMARKETING? IN SIMPLE WORDS: GPS MARKETING AND MOBILE TECHNOLOGY .

Now let's look at the theoretical definition. Telegram bulk message sender Proximity marketing is much closer to consumers. All through their geolocation or geographic location . a strategy to get Thanks to mobile technology, you can reach users at much more specific times and places. As a result, you can create much more personalized and precise campaigns for each user and improve your sales opportunities. Do you see why advertising is becoming more and more precise? And no, it's not because browsers can read your mind, it's because they use proximity marketing to their advantage. And the best part is that you can take advantage of it too. On the other hand, although mobile technology is the preferred means of proximity, you can also use applications and websites. HOW PROXIMITY MARKETINGWORKS

Proximity marketing relies 100% on mobile geolocation. In other words, proximity devices. To implement a proximity-based strategy, you need to have devices that can recognize users' locations, either to send them a message or to present your ads. Here we have prepared a list of the devices you can use: 1. Beacons To simplify A beacon is a small, self-contained device that emits short-range radio signals to transmit information to nearby devices, such as mobile phones and tablets. These devices operate using Bluetooth low energy technology and are excellent resources for proximity-based marketing and location applications. When a mobile device is within range of a beacon, it can detect its signal and receive specific data sent by the beacon. And so businesses or institutions can provide special promotions, notifications, navigation directions and personalized content to users near the beacon. Now, while beacons can be quite useful, users first have to turn on Bluetooth on their devices . But this doesn't have to be a downside. In fact, you can also take advantage of beacons to offer personalized services. Or, synchronize them with other devices through applications or other technologies (such as those we will see below). 2. ULTRASOUNDS Ultrasounds are excellent resources for proximity marketing. These are transmitted by speakers or transmitters, and these use ultrasonic transducers to generate high-frequency sound waves.

These sound waves transmit encoded data, which is captured by compatible mobile applications within reach. The system is quite similar to that used for ultrasound in the medical industry, and even to sonars used in submarines. With these devices, you can detect and send SMS to nearby mobile devices, thereby generating engagement with consumers near your physical business. However, ultrasound is a tool that requires caution, especially when it comes to user privacy and consent. Keep this in mind if you plan to test ultrasound devices for your strategies. 3. WI-FI A common way to leverage Wi-Fi in proximity marketing is by deploying Wi-Fi hotspots in strategic locations . For example, retail stores, restaurants, or shopping malls. Users entering these areas can connect to the Wi-Fi network using their mobile devices, and in doing so, it creates an opportunity for businesses to collect valuable data. PLUS, Wi-Fi is also an invaluable resource for providing a better user experience to your customers and potential customers. Let's look at it this way. When users connect to the Wi-Fi network, they may be redirected to a personalized home page or captive portal where they can enter information such as their email address, phone number, or other preferences. Additionally, by analyzing data collected via Wi-Fi, businesses can gain demographic and behavioral insights about users, such as their frequency of visits, length of stay, browsing patterns, and other invaluable data. 4. QR CODE

The QR code is one of the most popular and effective methods when it comes to proximity marketing. This code is an invaluable resource for directly engaging with consumers and gaining countless insights for your strategies. Not to mention, it also gives you great opportunities to deliver a great user experience. And the best thing is that you can use it for a multitude of options, both in physical spaces, such as stores and premises, and on digital platforms. Here are some ways to take advantage of the QR code: Link to specific content: This can be used to direct users to specific content related to a promotion, product or event. Coupons and Discounts: QR codes can also be used to provide special coupons or discounts. By scanning, users can receive a digital coupon on their mobile device that they can use in a physical store or online store. Registration and Subscription: With this code, users can access a registration form and provide their information quickly. Social Media and Online Promotion: QR codes can be used to increase social media following and engagement. By scanning the code, users can be redirected to a company's social media accounts or an online promotion page.

Feedback and comments: Users can be directed to a survey or feedback form by simply scanning. And there, they can share their opinion about products and services. 5.APPS Of all the options, this is the one that requires the most investment. However, it is also the most profitable, user-friendly and satisfying . If you can launch your own app for your brand, you'll only have to worry about attracting users to your app. Once there, users can freely decide whether they want to reveal their geolocation data. And you can also send them personalized notifications, offers, and services. On the other hand, you will have the best channel to study your audience, obtain invaluable insights from your clients, optimize your strategies and perfect your funnels. ADVANTAGES OF PROXIMITYMARKETING Now, before we dive into how to implement proximity marketing, let s take a look at its benefits. 1. Precision Your brand will be much more precise when it comes to generating engagement directly with potential customers. With proximity marketing, you can be: In the exact place. At the exact moment. As soon as consumers require your products or services. Location-based offers and promotions are much more attractive and persuasive to consumers, which increases the chances of them interacting with your brand. And of course, generating conversions.

2. Better experience and greater customer satisfaction Again, proximity marketing is not just a method of generating engagement. It is also a decisive factor when it comes to improving customer experience and satisfaction . For example, if you have a physical store, you can use proximity techniques to send notifications of offers and discounts to users near you. On the other hand, you can use QR codes for your digital platforms. And also, offer Wi-Fi connection in your businesses. All these tactics will also help you attract and retain more customers and complement your other strategies. 3. Market segmentation and personalization With this approach, you can segment all your strategies based on the location of your brand and your users. This way, you can better personalize each of your messages and campaigns.

The result? You will be able to establish yourself in much more specific markets and market niches. In other words, it will be much easier to divide your strategies by regions, cities, and even sectors within those cities. Not only will your campaigns be more targeted and personalized, but you will also be able to optimize your brand's presence in different markets. 4. Effectiveness Your strategies will then be more precise, much more personalized, specific and timely. And you will also be able to focus them on different markets, and even reduce the amount of resources you need to generate conversions in these markets. The result? Effectiveness, much more effectiveness. Properly implemented, proximity marketing can help you at every stage of the buyer s journey. Which translates into more conversions for fewer resources. All of these factors also translate into a huge competitive advantage. Not to mention a differentiating factor to distinguish you from your competitors.

CONSIDERATIONS FOR PROXIMITYMARKETING Proximity marketing can be very, very beneficial for businesses. However, it also comes with risks and considerations to take into account. These include: 1. User privacy This approach can be very intrusive for some users . In fact, tech giants like Google have faced problems for their geolocation data collection techniques. For this reason, it is essential to obtain explicit consent from users before collecting their location information. And you also need to ensure that all applicable data protection laws and regulations are complied with. 2. Brand transparency Companies need to be transparent about how geolocation data is used. In fact, a lack of clarity regarding data handling is one of the most common complaints among consumers. It is best to inform users how their data is collected, stored and used, as well as provide clear options for users to control and manage their privacy preferences. Such as privacy and cookie policy messages on web pages. TIPS FOR YOUR PROXIMITY MARKETING Before finishing, we have prepared a list of practical tips to apply proximity marketing in your business: 1.Explore different technologies: Make sure you have the best resources in place before launching your campaigns. Also make sure your technology tools fit your needs and those of your clients.

2.Launch promotions: Whether through beacons, SMS, or apps, promotions are super powerful magnets, especially in specific markets. 3.Focus on value and personalization: You can also leverage proximity marketing technologies to deliver valuable content, recommendations, suggestions and personalized offers. 4.Don't forget about customer experience: it doesn't matter if we're talking about a retail store, a restaurant or an e-commerce. Proximity marketing will help you optimize your services, both in physical stores and on online platforms. 5.Leverage data:It s not just about attracting and selling. Remember that proximity marketing can also help you better analyze your market and interact directly with your audience (and gain invaluable data and insights). 6.Familiarize yourself with the regulations: this will help you establish your data management agreements. Not to mention, it will allow you to prevent confidentiality issues and problems. 7.Be transparent: Be careful when deploying your advertising campaigns. And when it comes to websites and apps, make sure that customers are aware of and agree to your privacy and data management policies. TIME TO APPLY PROXIMITY MARKETING This approach to marketing is a great opportunity to reach your target audience, generate engagement and multiply your sales. This approach will allow you to better customize your strategies and campaigns. And it will even allow you to retain and build loyalty among a larger number of customers. Not to mention, it will help you improve your digital services and modernize your business. And now, it's your turn to join the conversation. Tell us, have you already used proximity marketing? What ideas do you have for putting it into practice? Don't hesitate to share!

Contact Us Website: https://www.tgblast.com Telegram: https://t.me/latestdat Whatsapp: 639858085805 Phone: 639858085805 Email: info@tgblast.com Address: Blk 34 Lot 5 Easthomes 3 Subd Estefania, Bacolod City, Philippines,6100