Proposed 2013 Football Parking Rates Overview
The presentation outlines the proposed 2013 football game day parking rate increases, highlighting the increase in special event operating expenditures by 74% since 2008. It discusses specific items purchased due to football game day visitor parking, RVs, and the revenue generated from game day visitor parking and RVs over the years.
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Presentation Transcript
Proposed 2013 Football Parking Rates Transportation Services Advisory Committee March 6, 2013 transport.tamu.edu transport.tamu.edu
Overview There have been no across the board football game day rate increases since 2008 Special Event parking expenses have increased 74% since 2008 largely due to game day services Game day revenue has remained flat apart from new lots incorporated into plan Proposed increases in game day parking rates in most areas transport.tamu.edu
Special Event Operating Expenditures (Up 74%) (Not 12th Man) $800,000 $700,000 $690,453 $600,000 $606,563 $500,000 $561,723 $453,635 $400,000 $396,632 $300,000 $200,000 $100,000 $- FY 2008 FY 2009 FY 2010 FY 2011 FY 2012 transport.tamu.edu
Specific Items Purchased that have Increased Due to Football Game day Visitor Parking and RVs Examples Increased Operating Expense Trash Cans & Dumpsters / Coal Bins Porta Potties Increased Staff Swing Gate Installations Vehicles and Fuel Grass Field Parking Markings/Barricades Lights, Safety Equipment, Fire Truck Personnel, Constables Shuttle Services / Get to the Grid Flex Special Event Module and Handhelds Marketing Staff and Web Services Capital Items Not Included in Operating Expense Dump stations at Penberthy ($200,000) Drive Lanes at Fan Field ($10,000 Each) New Grills Picnic Tables and Amenities ($5,000 Each) transport.tamu.edu
All Special Event & Visitor Parking Revenue $6,000,000 $5,000,000 $4,943,257 $4,000,000 $4,359,237 $4,398,830 $4,035,679 $4,057,055 $3,000,000 $2,000,000 $1,000,000 $- FY 2008 FY 2009 FY 2010 FY 2011 FY 2012 transport.tamu.edu
Game Day Visitor Parking and RV Revenue $1,600,000 $1,382,335 $1,400,000 $1,200,000 $1,081,340 $1,000,000 $800,000 $925,915 $600,000 $614,025 $685,151 $689,286 $400,000 $503,825 $487,930 $200,000 $- FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 transport.tamu.edu
Proposed Rate Changes (Prices are Per Game) *Price for 6 game season Current Rates Rates Proposed 2013 Proposed 2014 Rates Proposed 2015 Rates Fan Field $10 $10 $10 $15 Surface Lots & NSG $10 $15 $15 $20 Central Campus Garage $15 $20 $20 $25 UCG (disabled only) $15 $20 $20 $25 West Campus Garage $20 $20 $20 $25 Presold Season Passes (UCG; WCG) $15 $25 $25 $30 Tailgate Season Passes $25 $30 $30 $35 RV Dry Lots $60/$75/$90 $80/$100/$120 $100/$125/$150 $120/$150/$180 Olsen/Penberthy RV $150/$125 $175/$160 $195 $215 Equine Complex RV - - $230 (2014) $230 Party Bus Season Passes $50/58.33* $100 $125 $150 Bus $25 $25 $30 $40 transport.tamu.edu
Methodology for New Rate Structure Rates increase over time and to levels deemed politically acceptable Rates increase to level believed to be tolerable by customers and one that avoids causing significant demand shift to bus routes, Get to the Grid, or becoming a detriment to surrounding communities by having fans violate on-street parking ordinances New visitor rates align with SEC and other schools with comparable game day parking operations (LSU: $40; USC: $40; Alabama: $25; Mississippi State, Georgia and Kentucky: $20) Proposed RV and HOV parking rates align with premium per space price in premium game day vehicle areas (WCG, UCG and CCG) $5 increments in prices assist in money management for making change in the field during this high volume events Final increase in rates brings revenue per game in alignment with the 74% increase in expenses we have seen over the last 5 years transport.tamu.edu
Impact of Not Increasing Rates No longer able to use game day visitor parking revenue to stabilize annual permit prices for students, faculty and staff Limited available resources to expand game day operation as stadium size and tailgate crowd grows Long term inability to raise rates would require scaling back game day operation as expenses outgrow income. This could result in reduced on- campus bus service or removing outlying parking lots from the game day management plan. This would create downward spiral as paid parkers transport.tamu.edu
Pros and Cons of Rate Increase PROS CONS Aligns with market rate Customers prefer no increases in rates Increased game day rates results in quicker rise in money on hand in the field requiring more frequent drops Regain revenue above current expenses to limit increases in annual permit prices Flexibility to continue to add services or expand operation as game day crowds grow transport.tamu.edu
Who is Impacted? Visitors who pay to park on home football game days Permit holders will benefit from avoiding raising annual permit rates transport.tamu.edu
Who is NOT Impacted 12thMan Parkers 12thMan rates are not subject to the changes included in this proposal but instead are regulated by contract between Transportation Services and the 12thMan Foundation Permit Holders Permit holders will still have FREE access to designated parking areas across campus Get to the Grid Customers Get to the Grid shuttle service between campus and Post Oak Mall will still be offered for FREE transport.tamu.edu
Questions? transport.tamu.edu transport.tamu.edu
