Music Survey Findings Among Norwegians Aged 12-65
A survey conducted in September 2015 among Norwegians aged 12-65 via the Internet provided insights into their music preferences and attendance at live music events. The data, based on 809 respondents, revealed that music plays a significant role in their lives, with a majority regularly listening to music and engaging in music-related activities. Many respondents have attended live music events in the past year, with various preferences in terms of genres and styles. Weighting of data and composition were done to ensure representativeness.
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Method Interview period & data collection method: The survey was carried out during the period from 17th 29th of September 2015 via the Internet, on the basis of the YouGov Panel. Target group: The survey involved Norwegians aged 12-65. E-mail invitations were sent to the people in the YouGov Panel that met these requirements. Data was collected in order to provide a representative cross-section of the Norwegian population, on the basis of the target group. Weighting of data and composition of the material: Data was weighted according to the dimensions of gender, age and geography on the basis of an ideal weighting from Statistics Norway, so that the results are representative of the population in relation to the aforementioned target group. Publication - of results: On any publication of the results of the survey, YouGov must be stated clearly as the source. Prior to the publication of the results of the survey, YouGov must have the opportunity to approve the press release or other use of the results. The purpose is solely to ensure that we can vouch for the use of the results in technical analysis terms. Press releases must be drafted in accordance with the ESOMAR rules, so that a text such as the following must be included: "The survey was conducted by the YouGov analysis institute. A total of 809 CAWI interviews took place of Norwegians aged 12-65 in September 2015." 1
The role of music Q2 Do you agree or disagree with each of the following statements? Base (809) In my everyday life, I usually listen to a lot of music 3% 5% 18% 34% 38% 2% Making music is my hobby I play an instrument and/or sing 42% 21% 13% 12% 11% 2% Strongly disagree [1] Disagree [2] I often let my friends know about music and artists I consider to be good Neither agree nor disagree [3] 14% 14% 29% 28% 14% 2% Agree [4] Strongly agree [5] I would find it difficult or impossible to give up music listening 6% 6% 19% 31% 36% 3% Don t know I try to stay up to date with changes in music styles and genres 13% 19% 32% 22% 11% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2
Live music events during past 12 months Q3 In the past 12 months, have you been to a concert, music festival or other live music event or musical performance? Base (809) Yes 57% No 41% Don t know 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 3
Number of live music events Q4 How many concerts, festivals or other live music events have you been to during the past 12 months? Base: have been to concert, music festival or other live music event with in the last 12 months (460) 1 24% 2 27% 3 15% 4 9% 5 11% 6 3% 7 1% 8 2% 9 1% 10 1% More than 10 4% Don t know 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 4
Types of concerts Q5 What types of concerts (in terms of music styles or genres) have you been to during the past 12 months? Base: have been to concert, music festival or other live music event with in the last 12 months (460) Pop 54% Rock 47% Classical 14% Jazz 14% Folk 13% Soul/ R n B/Hip Hop 12% Metal 11% Blues 10% Opera 9% Electronic dance music 8% World Music 5% Other, please specify: 12% Don t know 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 5
