Language, Power, and Influence in Discourse

Language
and Power
THE THEORY
Wareing
Political
 = Legal e.g. Police, Judge, Barrister
Personal
 = Occupational e.g. Doctor, Teacher
Social Group 
= Friends and family, class
Instrumental vs. Influential
Instrumental
 = enforces authority imposed by the
law, schools, exam boards…
Influential
 = persuasive power.
Power in and Behind
Discourse
Power within discourse 
= features used to convey
power
Power behind discourse 
= who? what? why?
Holmes
Managers favour 
mitigated imperatives
.
E.g. 
Please could 
you hand in the work tomorrow
afternoon
 rather than 
Hand in the work tomorrow!
Fairclough
Synthetic Personalisation 
= gives an audience,
who are treated en masse, the impression of
being considered as individuals. This is created
through the use of 
you 
as a second person
pronoun.
Morreal
Humour
 can be used as a powerful strategy.
There are 
3 humour theories:
1) 
Relief theory 
– laughter is when psychological
tension is reduced; relieving the tension caused by
one’s fears
2) 
Superiority theory 
– when people laugh at the
misfortunes of others because these misfortunes
assert the person’s superiority
3) 
Incongruity theory 
– humour results from the
unexpected, sudden clash of 2 different ideas e.g.
laughing at an upbeat song about murder
Politeness Theory: Brown
and Levinson
 
Loftus and Palmer (1974)
 
The 
significance 
of 
word choice 
and the 
impact 
it
has on people.
Watch the video below and write down an
answer for the following question assigned to your
group:
 
https://www.youtube.com/watch?v=tnknzIWY2ZY
 
1.
At what speed did the vehicles 
hit 
each other?
2.
At what speed did the vehicles 
collide 
into each
other?
3.
At what speed did the vehicles 
crash 
into each
other?
Carmichael, Hogan and
Walter (1932)
Look at the
stimulus figures in
the middle for 
30
seconds
.
Each person in
the pair will have
a set of words
linked to that
image which you
have to draw.
Sapir-Whorf
Linguistic Determinism – language determines our
thoughts.
Linguistic Determinism:
Colour Perspective
Do we all see the same colours?
Linguistic Relativity
Slide Note

https://www.youtube.com/watch?v=y1IerAbfRJ0 (4:35)

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This comprehensive content delves into various theories and concepts related to language, power, and discourse, covering topics such as instrumental vs. influential power, discourse analysis, and the role of humor and politeness in communication. It discusses how language is used to convey authority and persuasion in different contexts, from legal and political settings to personal and social interactions. Through examples and theories presented by experts like Wareing, Holmes, and Morreal, the content sheds light on the intricate ways language shapes power dynamics and influences human interactions.

  • Language power
  • Discourse analysis
  • Communication theories
  • Influence dynamics
  • Humor strategies

Uploaded on Sep 27, 2024 | 1 Views


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  1. Language and Power THE THEORY

  2. Wareing Political = Legal e.g. Police, Judge, Barrister Personal = Occupational e.g. Doctor, Teacher Social Group = Friends and family, class

  3. Instrumental vs. Influential Instrumental = enforces authority imposed by the law, schools, exam boards Influential = persuasive power.

  4. Power in and Behind Discourse Power within discourse = features used to convey power Power behind discourse = who? what? why?

  5. Holmes Managers favour mitigated imperatives. E.g. Please could you hand in the work tomorrow afternoon rather than Hand in the work tomorrow!

  6. Fairclough Synthetic Personalisation = gives an audience, who are treated en masse, the impression of being considered as individuals. This is created through the use of you as a second person pronoun.

  7. Morreal Humour can be used as a powerful strategy. There are 3 humour theories: 1) Relief theory laughter is when psychological tension is reduced; relieving the tension caused by one s fears 2) Superiority theory when people laugh at the misfortunes of others because these misfortunes assert the person s superiority 3) Incongruity theory humour results from the unexpected, sudden clash of 2 different ideas e.g. laughing at an upbeat song about murder

  8. Politeness Theory: Brown and Levinson

  9. Loftus and Palmer (1974) The significance of word choice and the impact it has on people. Watch the video below and write down an answer for the following question assigned to your group: https://www.youtube.com/watch?v=tnknzIWY2ZY At what speed did the vehicles hit each other? At what speed did the vehicles collide into each other? At what speed did the vehicles crash into each other? 1. 2. 3.

  10. Carmichael, Hogan and Walter (1932) Look at the stimulus figures in the middle for 30 seconds. Each person in the pair will have a set of words linked to that image which you have to draw.

  11. Sapir-Whorf Linguistic Determinism language determines our thoughts.

  12. Linguistic Determinism: Colour Perspective Do we all see the same colours?

  13. Linguistic Relativity

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