KisimaRadio - Heart to Heart Communication Platform
undefined
K
i
s
i
m
a
R
a
d
i
o
“
H
e
a
r
t
t
o
H
e
a
r
t
C
o
m
m
u
n
i
c
a
t
i
o
n
”
C
o
m
p
a
n
y
P
r
o
f
i
l
e
C
o
n
t
e
n
t
1.
P
u
r
p
o
s
e
2.
P
r
o
b
l
e
m
3.
S
o
l
u
t
i
o
n
4.
P
r
o
d
u
c
t
5.
W
h
y
n
o
w
?
6.
M
a
r
k
e
t
P
o
t
e
n
t
i
a
l
7.
T
e
a
m
8.
B
u
s
i
n
e
s
s
M
o
d
e
l
9.
F
i
n
a
n
c
i
a
l
s
10.
H
i
g
h
l
i
g
h
t
s
11.
C
o
n
t
a
c
t
s
P
u
r
p
o
s
e
The purpose of this radio broadcasting and communications service is
to create a platform that will facilitate the restoration of mankind’s
identity back to God’s original intent through communication resulting in
communities that co-exist and co-create with God.
P
r
o
b
l
e
m
According to the last Census conducted in 2016 South Africa’s
population was at 55,6 million and the Youth made 36,2% of the
population equating to 20,1 million. Amongst the top 5 challenges at
Municipal level were “lack or inadequate employment opportunities”
which occupied the 2
nd
highest challenge and “crime” which occupied
the 5
th
challenge. The number of households who experienced crime
was 7.5% of the population. These gruesome statistics make a strong
case for KisimaRadio’s vision which is “to facilitate the restoration of
mankind back to God’s original intent through communication”.
At KisimaRadio we believe that an individual’s lack of identity results in
misplaced decisions being made about every aspect of their lives
especially at a vocational and behavioral level. According to an article
published by Business Tech dated 12/05/2016, South Africa had a total
of 296 stations both commercial/public and community, with such
accessibility to information one would think citizens would be engaged
on matters relating to identity but the focus has been and continues to
be largely on hard skills neglecting the criticality of engaging
communities on topics relating to identity and self.
S
o
l
u
t
i
o
n
The solution provided by KisimaRadio is structured in alignment with the definition of the name “Kisima” which
means “the well/fountain”. The solution is split into 12 fountains each representing a key focus area that will be
supported by complimentary features all linked to the main fountain (KisimaRadio). The objective of each
fountain is to drive focus and accountability as each fountain embarks on a journey that will transform
communities towards God’s original intent for mankind in that specific fountain.
The below represents the main stakeholder groups that will be addressed by the respective fountains
:
S
o
l
u
t
i
o
n
P
r
o
d
u
c
t
W
h
y
n
o
w
?
M
a
r
k
e
t
P
o
t
e
n
t
i
a
l
S
o
c
i
a
l
M
e
d
i
a
27 million represents the total addressable market across
Facebook, Instagram and Twitter in South Africa.
•
Facebook = 16.2M
•
Instagram = 3.63M
•
Twitter = 8.3M
R
a
d
i
o
71k represents the proposed radio coverage in the Khayelitsha
area only.
O
n
l
i
n
e
M
e
e
t
t
h
e
T
e
a
m
Miss Maria Ntombizamahlubi Msesi is a qualified Forensic Analyst who is currently employed in the
Chemistry Unit of the South African Police Services at the Forensics Science Laboratory in Cape Town,
Plattekloof. She has spent over a decade at Radio Tygerberg a Cape Town based community radio
station where she started as a freelance presenter, this platform has allowed her to learn about the
operational and strategic aspects of a community radio station. Over the years she developed an inner
drive to make impact in transforming people’s lives through radio which motivated her to invest her
personal time in conducting research about the radio industry and explore creative ways to bridge
existing gaps hence her involvement in KisimaRadio.
Maria’s analytical skills coupled with her tenacity and passion for radio brings invaluable contributions to
KisimaRadio.
Miss Nonkoliseko Rwanqa holds a National Diploma in Cost and Management Accounting accompanied
by a Certificate in Public Management Fund Act. She currently occupies a role in the Finance Division of
the National Student Financial Aid Scheme. Her work experience has been predominantly in the Finance
and Media areas of work. She has briefly volunteered a Tygerberg 104 FM where she assisted the team
with event coordination and community outreach which gave birth to her passion for Youth Development.
She is a creative thinker with an ability to come up with actionable ideas on how to develop and build
communities which fully supports KisimaRadio’s mandate.
M
e
e
t
t
h
e
T
e
a
m
Miss Norma Patricia Ndingane a qualified land surveyor, currently employed by City of Cape Town (land
and restitution). Her passion for business prompted her to advance her business skills and she enrolled
for short courses in, project management, planning and organisational skills, supervisory and time
management skills to mention but a few.
She brings to TWF her strength in critical thinking, strong organisational skills, professional service
delivery and task/goal orientated. She has flair in business negotiations.
Miss Nosipho Patricia Mahlanyana, a qualified community counsellor and a community developer, has
been working in the radio industry for at least 8 years of which the first 3 years were on ad hoc basis as a
studio guest, then later landed a position as an anchor presenter at Radio Tygerberg. Her interest and
passion to do community development work though radio ushered her into her last position as a HOD for
isiXhosa programmes at Radio Tygerberg.
Over and above her 12 years’ experience of travelling locally and internationally, her current studies BA
(International Relations) are shaping her mind and heart to realise how critical it is for Africans, in this
generation to strive for the restoration of Africa in all aspects. She brings to TWF her strength in
identifying existing gaps in communities, creativity, planning and ability to negotiate support and or
business from relevant stakeholders and or potential investors.
C
o
s
t
S
t
r
u
c
t
u
r
e
R
e
v
e
n
u
e
S
t
r
e
a
m
s
K
e
y
P
a
r
t
n
e
r
s
K
e
y
A
c
t
i
v
i
t
i
e
s
K
e
y
R
e
s
o
u
r
c
e
s
V
a
l
u
e
P
r
o
p
o
s
i
t
i
o
n
C
u
s
t
o
m
e
r
R
e
l
a
t
i
o
n
s
h
i
p
C
h
a
n
n
e
l
s
C
u
s
t
o
m
e
r
S
e
g
m
e
n
t
s
The Business Model
K
e
y
S
u
p
p
l
i
e
r
s
ICASA (licensing)
ICT
Professional
Services
K
e
y
P
a
r
t
n
e
r
s
Business
NPOs
Government
Communities
R
e
s
o
u
r
c
e
s
Intellectual Property
Finance
Access to Markets
Infrastructure
•
Radio & Online
Broadcasting
•
Social
Enterprising
•
Community
Initiatives
•
Online & Print
Communication
•
Advertising
M
o
n
e
y
Funders, Investors,
Sales &
Sponsorships
K
n
o
w
l
e
d
g
e
/
S
k
i
l
l
s
Legal, Business,
Risk & Compliance
Communication
Platform designed
for Communities,
Business &
Government to
facilitate the
restoration of
Mankind.
KisimaRadio has 3
main customer
segments namely,
Communities,
Business/Market
Place and
Government.
These customer
segments all
generate revenue for
the business in
various ways.
Self-Service
Co-creation
Dedicated
Assistance
Collaboration
Memberships
Pledges
Ad Sales
Transaction-based
Events
Social Media
Digital
Radio
Print Media
Educational
Institutions
Faith-based
Organisations
Community Events
V
a
r
i
a
b
l
e
C
o
s
t
s
Professional Services
Ad-hoc Services
Banking Fees
Commissions
F
i
x
e
d
C
o
s
t
s
Salaries
Rental & Lease
Insurance
Transmission Fees
Utilities
Licensing & Accreditation
Corporate Merchandise
(Sales)
Syndication of popular
programs
Selling newscasts to other
Radio stations
F
i
n
a
n
c
i
a
l
s
H
i
g
h
l
i
g
h
t
s
The below performance is a good indicator that when KisimaRadio commences with
Radio Broadcasting the numbers will certainly increase. It is indicative of the
importance of the role played by KisimaRadio.
F
a
c
e
b
o
o
k
Over a period of 10 months we’ve gained 2 084 followers which equates to 208
followers per month.
Y
o
u
T
u
b
e
Though the number of subscribers is 44 over a period of 9 months this number
equates to an average of 5 subscribers per month. The total number of videos
uploaded is 46 videos to date with a total of 1 300 views.
C
o
n
t
a
c
t
U
s
A
D
D
R
E
S
S
KCT Show Village, Erf 75813
Walter Sisulu Drive
KHAYELITSHA,
Cape Town
South Africa
7490
P
H
O
N
E
Primary:
+27 84 554 7139
Secondary: +27 73 246 0048
E
M
A
I
L
:
nosipho@kisimaradio.co.za
KisimaRadio aims to restore mankind's identity back to God's original intent through effective communication, addressing challenges such as lack of employment opportunities and crime in South Africa. By providing a platform for communities to co-exist and co-create with God, KisimaRadio seeks to empower individuals and transform society positively.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
KisimaRadio Heart to Heart Communication A picture containing drawing Description automatically generated Company Profile
Content A picture containing drawing Description automatically generated 1. Purpose 2. Problem 3. Solution 4. Product 5. Why now? 6. Market Potential 7. Team 8. Business Model 9. Financials 10.Highlights 11.Contacts
A picture containing drawing Description automatically generated Purpose The purpose of this radio broadcasting and communications service is to create a platform that will facilitate the restoration of mankind s identity back to God s original intent through communication resulting in communities that co-exist and co-create with God.
A picture containing drawing Description automatically generated Problem According to the last Census conducted in 2016 South Africa s population was at 55,6 million and the Youth made 36,2% of the population equating to 20,1 million. Amongst the top 5 challenges at Municipal level were lack or inadequate employment opportunities which occupied the 2ndhighest challenge and crime which occupied the 5thchallenge. The number of households who experienced crime was 7.5% of the population. These gruesome statistics make a strong case for KisimaRadio s vision which is to facilitate the restoration of mankind back to God s original intent through communication . At KisimaRadio we believe that an individual s lack of identity results in misplaced decisions being made about every aspect of their lives especially at a vocational and behavioral level. According to an article published by Business Tech dated 12/05/2016, South Africa had a total of 296 stations both commercial/public and community, with such accessibility to information one would think citizens would be engaged on matters relating to identity but the focus has been and continues to be largely on hard skills neglecting the communities on topics relating to identity and self. criticality of engaging
A picture containing drawing Description automatically generated Solution The solution provided by KisimaRadio is structured in alignment with the definition of the name Kisima which means the well/fountain . The solution is split into 12 fountains each representing a key focus area that will be supported by complimentary features all linked to the main fountain (KisimaRadio). The objective of each fountain is to drive focus and accountability as each fountain embarks on a journey that will transform communities towards God s original intent for mankind in that specific fountain. The below represents the main stakeholder groups that will be addressed by the respective fountains: Person, Family & Community Government Business/Market Place
A picture containing drawing Description automatically generated Solution The intention of KisimaRadio is to act an enabler through communication restoring individuals to God s purpose for their existence on earth. The restoration that will be taking place at an individual level will result in transformed families and communities that will become co-creators with God. Person, Family, Community Our vision is to collaborate with government rather than challenging the system, we believe that enabling communities will result in a South Africa that has appreciation of every resource available to them. Currently there is a very consumptive view of resources and we believe this is due to lack of identity. Government South Africa has been hit with recession over the last year or two and as a result of this entrepreneurship has been identified as a key solution to mitigate this challenge. We believe that the market place could be a thriving space if entrepreneurs understand their identity as this will lead to the right decisions regarding business. In addition to this approach we believe that the market place is challenged with staff turnover due to employees that lack identity leading to poor vocational choices. Business/Ma rket Place
A picture containing drawing Description automatically generated Product Community Transformation Initiatives Social Enterprising Radio Broadcasting & Communication This pillar focuses on the identification of initiatives that will be implemented in collaboration with stakeholders, the emphasis will be on the following groups: youth, children, women, people living with disabilities, orphans, child headed families, vulnerable young and old men, homeless people, senior citizen and local business. The stakeholder groups will be defined through a mapping process intended to guide the organization s collaboration decisions. This provision of income generating opportunities to meet the basic needs of communities. KisimaRadio we critical success indicator for the service is in maximize benefits whilst maximizing Through strategic we aim to define & implement a funding strategy social programs that are aligned to the vision of KisimaRadio. pillar focuses on the This pillar will offer tailored & customized high quality programming with need centred content intended address specific challenges at an individual, family and community level. The distribution of content will be driven by a communication strategy that takes into account each target group dynamics such as location, age, infrastructure, learning styles, socio economic challenges etc At a believe how well we to society profits. partnership to support
A picture containing drawing Description automatically generated Why now? Unemployment In Q3 of 2019 unemployment was reported at 29,1%; Age group 15-24 years made up 55,2% of the 29,1%; In the age group of 15-24 years, 31% were graduates. Crime As at 02/09/2019 58 people are murdered each day and between 2017-2018 the statistics were 35,2 per 100 000. Youth Pregnancy Teenagers account for 10% of deliveries in SA; 16 million pregnancies were recorded for youth between 15-19 years old and 1 million of these were under the age of 15 years.
A picture containing drawing Description automatically generated Market Potential Social Media Social Media 27M 27 million represents the total addressable market across Facebook, Instagram and Twitter in South Africa. Facebook = 16.2M Instagram = 3.63M Twitter = 8.3M 71k Radio Radio 71k represents the proposed radio coverage in the Khayelitsha area only. 100k Online Online
A picture containing drawing Description automatically generated Meet the Team Miss Maria Ntombizamahlubi Msesi is a qualified Forensic Analyst who is currently employed in the Chemistry Unit of the South African Police Services at the Forensics Science Laboratory in Cape Town, Plattekloof. She has spent over a decade at Radio Tygerberg a Cape Town based community radio station where she started as a freelance presenter, this platform has allowed her to learn about the operational and strategic aspects of a community radio station. Over the years she developed an inner drive to make impact in transforming people s lives through radio which motivated her to invest her personal time in conducting research about the radio industry and explore creative ways to bridge existing gaps hence her involvement in KisimaRadio. Maria s analytical skills coupled with her tenacity and passion for radio brings invaluable contributions to KisimaRadio. Miss Nonkoliseko Rwanqa holds a National Diploma in Cost and Management Accounting accompanied by a Certificate in Public Management Fund Act. She currently occupies a role in the Finance Division of the National Student Financial Aid Scheme. Her work experience has been predominantly in the Finance and Media areas of work. She has briefly volunteered a Tygerberg 104 FM where she assisted the team with event coordination and community outreach which gave birth to her passion for Youth Development. She is a creative thinker with an ability to come up with actionable ideas on how to develop and build communities which fully supports KisimaRadio s mandate.
A picture containing drawing Description automatically generated Meet the Team Miss Nosipho Patricia Mahlanyana, a qualified community counsellor and a community developer, has been working in the radio industry for at least 8 years of which the first 3 years were on ad hoc basis as a studio guest, then later landed a position as an anchor presenter at Radio Tygerberg. Her interest and passion to do community development work though radio ushered her into her last position as a HOD for isiXhosa programmes at Radio Tygerberg. Over and above her 12 years experience of travelling locally and internationally, her current studies BA (International Relations) are shaping her mind and heart to realise how critical it is for Africans, in this generation to strive for the restoration of Africa in all aspects. She brings to TWF her strength in identifying existing gaps in communities, creativity, planning and ability to negotiate support and or business from relevant stakeholders and or potential investors. Miss Norma Patricia Ndingane a qualified land surveyor, currently employed by City of Cape Town (land and restitution). Her passion for business prompted her to advance her business skills and she enrolled for short courses in, project management, planning and organisational skills, supervisory and time management skills to mention but a few. She brings to TWF her strength in critical thinking, strong organisational skills, professional service delivery and task/goal orientated. She has flair in business negotiations.
A picture containing drawing Description automatically generated The Business Model Key Partners Key Activities Value Proposition Customer Relationship Customer Segments Key Resources Channels Cost Structure Revenue Streams
A picture containing drawing Description automatically generated Financials 5 Year Financial Forecast for KisimaRadio R'm Year 1 Year 2 Year 3 Year 4 Year 5 R 2 710 000 R 5 420 000 R 5 745 200 R 6 147 364 R 6 639 153 Revenue R 1 948 296 R 1 681 472 R 1 782 360 R 1 907 126 R 2 059 696 Costs EBITDA R 761 704 R 3 738 528 R 3 962 840 R 4 240 238 R 4 579 458
A picture containing drawing Description automatically generated Highlights The below performance is a good indicator that when KisimaRadio commences with Radio Broadcasting the numbers will certainly increase. It is indicative of the importance of the role played by KisimaRadio. Facebook Over a period of 10 months we ve gained 2 084 followers which equates to 208 followers per month. You Tube Though the number of subscribers is 44 over a period of 9 months this number equates to an average of 5 subscribers per month. The total number of videos uploaded is 46 videos to date with a total of 1 300 views.
A picture containing drawing Description automatically generated Contact Us ADDRESS Image result for instagram icon Image result for facebook KCT Show Village, Erf 75813 Walter Sisulu Drive KHAYELITSHA, Cape Town South Africa 7490 PHONE Image result for twitter icon A picture containing drawing Description automatically generated Primary: Secondary: +27 73 246 0048 +27 84 554 7139 EMAIL: nosipho@kisimaradio.co.za
