Importance of Programming Diversity in Television Broadcasting
Diversity of programming in television is crucial for democracy and meeting the varied needs of audiences. The content emphasizes the significance of quality, independent programming that reflects a spectrum of opinions to inform the public effectively. It also discusses the impact of TV content on viewers' well-being and the need for the industry to promote diversity. Additionally, it highlights the correlation between channel multiplicity and programming diversity, advocating for policy frameworks to ensure inclusivity in broadcasting.
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Presentation Transcript
MMA believes that diversity of programming is essential to our democracy and to meeting the viewing needs of all audiences. The public broadcaster needs to ensure that it broadcasts quality, independent programming that contributes to a plurality of opinions and an informed public The TV we watch can either be good or bad for us, particularly if the industry does not reflect diversity.
4% Alchohol/cigarrates Coke/Junk Sweets/ice cream Grilled Fast Food Pasta Dishes Fish,chicken Salads,fruits /Healthy 7% 10% 21% 17% 32% 6%
3% 3% Alchohol/cigarrates Coke/Junk Sweets/ice cream Grilled Fast Food Pasta Dishes Fish,chicken Salads,fruits /Healthy 13% 37% 15% 27% 2%
Alchohol/cigarrates 5% 2% 6% 11% 3% Fried Fast Food Coke/Junk 46% 27% Sweets/ice cream Grilled Fast Food
Current practices of lack of programming diversity indicates that digital multi channel environment will reinforce the status quo Channel multiplicity is a necessary but not sufficient condition for diversity of programming Effective policy and regulatory frameworks are needed to ensure channel multiplicity is transformed into programming diversity
SABC 1 11 Hours 12 Hours 1 Hour
SABC 2 11 Hours 12 Hours 1 Hour
SABC 3 16 Hours 7 Hours 1 Hour