Health Recommendations for Improved Community Well-being
The Primary Care Connections Workgroup presented recommendations on maximizing COVID testing, ensuring support services availability, addressing disparities, utilizing school-based clinics, promoting preventive healthcare, enhancing mental health services, and supporting vaccination efforts. Strategies involve Medicaid enrollment, expanding care delivery through school-based clinics, and crafting effective vaccination messaging to combat fears and distrust.
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RECOMMENDATIONS FROM THE PRIMARY CARE CONNECTIONS WORKGROUP SEPTEMBER 11, 2020
FOCUS AREAS OF RECOMMENDATIONS Maximize COVID testing and Q/I follow-up as a moment to screen and refer residents to healthcare and SDOH programs Ensure support services are available for people Immediate COVID response Decrease the number of uninsured Encourage healthy behaviors and use of preventive healthcare Addressing underlying causes of disparities Maximize the use of school-based clinics for expanded care delivery Ensure full access to and use of mental health services Support effective vaccination efforts
ADDRESSING HEALTH AND SDOH NEEDS DURING COVID 211 enhanced screening and referral hotline services Test site flyers with support services Protect website Q-Cares and Q-Box program for food and hygiene product delivery Neighborhood test site navigators
GOAL: DECREASING THE NUMBER OF UNINSURED INDIVIDUALS Recommendations: Maximize Medicaid enrollment, including supporting cross-enrollment from other state programs Target those who have recently lost employer-sponsored coverage to enroll in Medicaid or ACA plans through a partnership between DHHS (Medicaid), LEO (UIA and MichiganWorks!), and DIFS (Health Insurance Marketplace)
GOAL: SUPPORT SCHOOL-BASED CLINICS FOR EXPANDED CARE DELIVERY Recommendations Leverage existing Child and Adolescent Health Center Program care facilities ( CAHC , also referred to as school-based health clinics) to increase access to primary care and vaccination services to all families in the surrounding community, not just those with students enrolled at the school Host webinars targeted to parents of students to highlight the importance of primary care and how their children can utilize the services available at CAHCs
GOAL: SUPPORT FUTURE VACCINATION CAMPAIGNS THROUGH EFFECTIVE MESSAGING Recommendations Covid-19 Develop messaging that directly addresses the fears, myths, and distrust in government and any potential Covid-19 vaccination, especially regarding the speed at which vaccinations are being researched and developed Develop protocols for vaccine delivery that alleviate fears. For example, use trusted sources like Community Health Workers to deliver the vaccines, and show patients the vial before it is administered to overcome fears about what people are being injected with Other Vaccinations Continue and amplify messaging related to the importance of vaccinations for influenza and early childhood vaccinations All vaccinations Increase utilization of existing platforms like radio, TV, and digital marketing Expand usage of other media including billboards, digital road signage, bus placards (inside and outside of busses) Promote digital content including video campaigns (expand on existing mask up initiatives) as well as social media marketing Use existing infrastructure to bring vaccines to people, particularly vulnerable populations. For example, offer vaccines at homeless shelters, repurpose COVID mobile testing vans to deliver the COVID vaccine, offer flu vaccines alongside COVID tests
GOAL: IMPLEMENT QUALITY CRITERIA TO INCENTIVIZE CARE Recommendations: Undertake efforts to improve the number of well visits a patient has per year. These efforts could include: Incentives for Medicaid providers to remain connected with their patients Creating incentives for patients to completed their wellness check visits through rewards including bus fare cards or other gift cards
GOAL: EDUCATE THE PUBLIC ON MENTAL HEALTH SERVICES Recommendations Target Populations Develop and launch a Let s Talk About It campaign to promote the importance of talking about mental health and support services. This campaign should include: Individuals with dealing with existing mental health issues Individuals facing additional mental health burdens due to Covid-19, including, but not limited to: Basic mental health facts, the it Families with children in virtual classroom settings Messaging that seeks to destigmatize mental health Individuals who have lost jobs or become primary source of household income Marketing and messaging to be distributed to healthcare providers and partners of MDHHS Individuals faced isolation due to social distancing measures Webinars on destigmatizing mental health needs and issues Develop materials and trainings for patients and families so they understand mental health topics and can become their own advocates
