Health Care Cost Growth Target Initiative Communications Plan
Enhance communication strategies to support the Health Care Cost Growth Target Initiative aimed at making healthcare more affordable, analyzing cost drivers, and fostering collaborative efforts across stakeholders at state and national levels.
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Health Care Cost Growth Target Initiative Communications Plan April xx, 2021
Why a Communications Plan? 1. To meet the Peterson-Milbank Program communications reporting requirements/recommendations To think through how communications can support the health cost growth target initiative 2.
Table of Contents Project Goals Communication Goals Target Audiences Key Messages Tactics Timeline of Activities www.milbank.org
Target Initiative Project Goals Please modify as needed and/or add others To make health care more affordable for individuals, employers, and state government To focus on the underlying causes of rising health care costs To develop the capacity to track and benchmark health care spending across payers at the state level To analyze spending data in an effort to pinpoint cost drivers and inform interventions www.milbank.org
Communications Goals Please modify and/or add additional goals To foster buy-in to the health care cost growth target process as a step toward statewide, collaborative cost containment www.milbank.org
Target Audiences 1) Stakeholder team, e.g., interagency work group, advisory group members 2) Broader group of stakeholders, including: Payers Health providers Employers State health policymakers, including legislators and executive members, e.g., HHS staff, Medicaid agency staff Consumer advocates Local journalists The public 3) National audience e.g., national policymakers, health care policy researchers, national media* *If applicable www.milbank.org
Key Messages Please modify as needed and/or add others Rising health care costs are stretching the budgets of the state, employers, and families and leaving fewer dollars for other priorities like education and housing Measuring health care spending across payers at the state level will promote transparency and a new understanding of total health care spending Analysis of this spending data will pinpoint cost drivers, paving the way for systemwide, collaborative strategies to lower the rate of health care spending growth Making health care more affordable and accessible could help improve health equity in our state www.milbank.org
Communications Tactics Stakeholder Team: Meetings, slide decks, analytic reports, one-on-one communications Broader Stakeholder Audience: Dedicated website or webpage for resources Local press briefings, public forums, targeted meetings for stakeholder groups, press releases, infographics/fact sheets, blogs/op-eds, Twitter posts National Audience: Press release, national op-ed www.milbank.org
Timeline of Activities for 2021: Stakeholder Team Past Activities Upcoming Activities www.milbank.org
Timeline of Activities for 2021: Broader Stakeholder Group Past Activities Upcoming Activities www.milbank.org
Timeline of Activities for 2021: National Audience Past Activities Upcoming Activities www.milbank.org
