Evolving Business Models in the 21st Century

BUSINESS MODEL and DASHBOARD
TEMPLATES
Governance
Purpose / Vision / Mission / Values / Strategies
BUSINESS
People
Customers
Human Resources
Financial Assets, Facilities,
Equipment, Intellectual Property
Supplies
TRADITIONAL 20
th
 CENTURY BUSINESS MODEL
Products &
Services
Activities &
Processes
  $ Revenue
  $ 
Returns
Lenders &
Investors
Acknowledge nested interdependencies: 
Make visible how business
is nested in Society, which is nested in the Environment on a finite planet.
Show impact points:
 
Make visible where the business impacts
stakeholders, to facilitate tracking, managing and reporting on how well the
company is fulfilling its “maximize stakeholder wellbeing” purpose.
Include new risks: 
Make visible how new global environmental, social,
technological, economic and geopolitical risks are threatening businesses.
Connect the dots:
 
Make visible the sources of reputation, savings and
income that flow back into the business, enabling it to flourish.
Show traditional flows: 
Show the overall 
input‒process‒output 
flow
between the business, Environment, Society and other stakeholders.
Include traditional business elements: 
Show traditional, value-
creating business model components, to the desired level of detail.
21st CENT
UR
Y BUSINESS MODEL
Design Criteria
The 2st Century Business Model Template satisfies these criteria …
Circular economy
Governance
Purpose / Vision / Mission / Values / Strategies
Operational impacts
BUSINESS
People
Lenders &
Investors
Impacts
21
st
 century
societal &
geopolitical
risks
21
st
 century
technological
& economic
risks
21
st
 century
environmental
risks
  Reputation
  $ Savings
  Reputation
  $ Savings
Reputation
$ Savings
SOCIETY-
AT-LARGE
ENVIRONMENT
Human Resources
Financial Assets, Facilities,
Equipment, Intellectual Property
Supplies
21st CENTURY BUSINESS MODEL TEMPLATE
Products &
Services
Activities &
Processes
Reputation &
$ 
Returns
Reputation
Community
Other
Stakeholders
Usage & end-of-life
                    impacts
Customers
Impacts
Reputation
Social licence
$ Other 
income
Reputation
$ Revenue
Impacts
Community
Other
Stakeholders
Circular economy
Governance
Purpose / Vision / Mission / Values / Strategies
Operational impacts
BUSINESS
People
Lenders &
Investors
Customers
Impacts
Impacts
21
st
 century
societal &
geopolitical
risks
21
st
 century
technological
& economic
risks
21
st
 century
environmental
risks
  Reputation
  $ Savings
  Reputation
  $ Savings
Reputation
$ Savings
Reputation
SOCIAL &
RELATIONSHIP
CAPITAL
NATURAL CAPITAL
Human Capital
Financial, Manufactured and
Intellectual Capitals
Supplies
Products &
Services
Activities &
Processes
Social licence
$ Other 
income
Reputation &
$ 
Returns
Reputation
Reputation
$ Revenue
21st CENTURY BUSINESS MODEL TEMPLATE – Capitals Version
Impacts
Usage & end-of-life
                    impacts
Use the 21
st
 century business model as the centerpiece
It shows where the business directly or indirectly impacts stakeholders and
frames how well the company is fulfilling 
its “maximize stakeholder
wellbeing” purpose. 
Connect scores to stakeholder impact points
To provide decision-ready performance information, connect stakeholder
impact scores to where the business positively and negatively impacts key
stakeholders, especially Employees, Customers, Communities,
Society-at-large and the Environment.
Include financial scores / metrics
To reinforce the potential contribution of social and environmental
performance to financial results, as encouraged by integrated reporting,
include key financial metrics, such as revenue, expenses, profit, net worth,
shareholder returns, etc.
PERFORMANCE DASHBOARD
Design Criteria
The resulting dashboards might look like the following rough sketches. They can be jazzed up with clever
graphics, dials, bar charts and colors to help management diagnose areas that warrant attention …
PERFORMANCE DASHBOARD
Generic Example
Elimination
of 
harm
 to
employees
Elimination
of 
harm
 to
society-at-large,
communities 
and
customers
+ 
positive impacts*
+ 
positive impacts*
* Companies create positive impacts three ways: 1) create 
their own 
positive impacts, 2) help / amplify 
others’ positive impacts 
and 3) help
others reduce their negative impacts
. All positive impacts are described by the scale, depth, duration and significance of their outcomes.
Key 
financials
$___, $___, $___
Elimination of 
harm
to the 
environment
+ 
positive impacts*
PERFORMANCE DASHBOARD
Future-Fit Business Benchmark (FFBB) Example
75%
 
elimination of 
harm
to 
employees
68% 
elimination of 
harm 
to
customers, communities,
and
 
society-at-large
+ 
positive pursuits*
+ 
positive pursuits*
Employee health 
(70%)
Living wage 
(82%)
Employment terms 
(73%)
No discrimination 
(66%)
Concerns addressed 
(85%)
Product communications 
(63%}
Product concerns 
(71%)
 
Products harm 
(82%)
Community health 
(70%)
Business ethics 
(88%)
Right taxes 
(58%)
Lobbying 
(67%)
Financial assets 
(48%)
62%
 
elimination of 
harm
 to the 
environment 
over products’ life cycles from
obtaining supplies, operations, product usage and end-of-life product disposition
Operations impacts
Operational emissions 
(65%)
Operations GHGs 
(72%)
Operational waste 
(40%)
Encroachment  
(87%)
Supply impacts
Renewable energy 
(76%)
Water 
(90%)
Natural resources 
(57%)
Procurement 
(30%)
+ 
positive pursuits*
Product usage impacts
Product GHGs 
(45%)
Product disposition impacts
Product repurposing 
(60%)
Key 
financials
$___, $___, $___
* Companies undertake positive pursuits three ways: 1) create 
their own
, 2) help / amplify 
others’ positive impacts 
and 3) help 
others
reduce their negative impacts
. All positive pursuits are described by the scale, depth, duration and significance of their outcomes.
PERFORMANCE DASHBOARD
Sustainable Development Goals (SDGs) Example
72%
82%
61%
70%
85%
82%
75%
 
elimination of
negative
 impacts on
employee-
related SDGs
68%
68%
68%
68%
68%
68%
 
elimination of
negative
 impacts on
community- and society-
at-large-
related SDGs
+ 
positive
 contributions*
+ 
positive
 contributions*
Key 
financials
$___, $___, $___
60%
36%
70%
72%
74%
61%
62% 
elimination of 
negative
 impacts on 
environment
-related SDGs
 
from
obtaining supplies, operations, product usage and EOL product disposition
+ 
positive
 contributions*
* Companies make positive contributions three ways: 1) create 
their own
, 2) help / amplify 
others’ positive contributions 
and 3) help 
others
reduce their negative impacts
. All positive contributions are described by the scale, depth, duration and significance of their outcomes.
SUSTAINABILITY DASHBOARD
Integrated Reporting <IR> Capitals Example
75%
 
elimination of
destruction
 of 
human
capital
68% 
elimination of
destruction
 of 
social and
relationship capital
+ 
creation
 of human
capital*
+ 
creation 
of social and
relationship capital*
HUMAN
CAPITAL
75%
SOCIAL AND
RELATIONSHIP
CAPITAL
68%
Changes in values of …
FINANCIAL CAPITAL
MANUFACTURED CAPITAL
INTELLECTUAL CAPITAL
62% 
elimination of 
destruction 
of 
natural capital 
over products’ life cycles from:
obtaining supplies, operations, product usage and EOL product disposition
+ 
creation 
of natural capital*
NATURAL CAPITAL
62%
__%
__%
__%
* Companies create capital three ways: 1) do it 
themselves
, 2) help / amplify 
others’ capital creation efforts 
and 3) help 
others reduce their
destruction of capital
. All capital creation efforts are described by the scale, depth, duration and significance of their outcomes.
PERFORMANCE DASHBOARD
B Corp Business Impact Assessment (BIA) Example
Score on 
worker
-related
BIA Qs
Score on 
customer-
-and
community
-related
 
BIA Qs
+ 
Score on associated
Impact Business Model
BIA Qs*
+ 
Scores on associated
Impact Business Model
BIA Qs*
* Impact Business Models are described by the scale, depth, duration and significance of their outcomes.
Key 
financials
$___, $___, $___
Score on 
environment-
related BIAs about impacts from:
obtaining supplies, operations, product usage and end-of-life product disposition
+ 
Score on associated
 
Impact
Business Model 
BIA Qs*
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Explore the shift from traditional 20th-century capitalism to the purpose-driven models of the 21st century. Understand the emphasis on stakeholder wellbeing, long-term value creation, and interconnected relationships with society and the environment. Discover the importance of acknowledging nested interdependencies, tracking impact points, and managing new risks in a changing global landscape.

  • Business Models
  • Stakeholder Wellbeing
  • 21st Century Capitalism
  • Sustainability
  • Stakeholder Impact

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  1. BUSINESS MODEL and DASHBOARD BUSINESS MODEL and DASHBOARD TEMPLATES TEMPLATES

  2. TRADITIONAL 20 TRADITIONAL 20th th CENTURY BUSINESS MODEL CENTURY BUSINESS MODEL BUSINESS Governance Governance Purpose / Vision / Mission / Values / Strategies Human Resources Human Resources People Customers Products & Services Activities & Processes Supplies $ Revenue Financial Assets, Facilities, Financial Assets, Facilities, Equipment, Intellectual Property Equipment, Intellectual Property Lenders & Investors $ Returns

  3. Characteristic 20th Century Capitalism 21st Century Capitalism Purpose of the firm Maximize shareholder wealth Invisible, limitless Environment and Society Short-term profit Financial Profit For direct operational impacts Maximize stakeholderwellbeing, including Environment and Society-at-large Visible Environment-Society-Business nested interdependencies Long-term value creation Natural, Social, Human, Financial Planet, People, Prosperity For direct and indirect impacts across the value chain Business model Strategic focus Capital focus Bottom lines Accountability Negative ESG impacts Externalized; unmanaged Internalized; managed Mandatory financial reporting; optional non- financial / ESG reporting Traditional institutional lenders and investors Fossil fuels Mandatory integrated reporting on financial and non-financial / ESG performance Institutional and private impact investors; crowd-sourcing; co-operatives Low-impact renewable energy Reporting / Disclosure Sources of financial capital Powered by Aggressive tax avoidance (tax havens, etc.) Proudly pay intended right taxes in the right place at the right time Taxes paid

  4. 21st CENT 21st CENTUR URY BUSINESS MODEL Y BUSINESS MODEL Design Criteria Design Criteria Acknowledge nested interdependencies: Acknowledge nested interdependencies: Make visible how business is nested in Society, which is nested in the Environment on a finite planet. Show impact points: Show impact points: Make visible where the business impacts stakeholders, to facilitate tracking, managing and reporting on how well the company is fulfilling its maximize stakeholder wellbeing purpose. Include new risks: Include new risks: Make visible how new global environmental, social, technological, economic and geopolitical risks are threatening businesses. Connect the dots: Connect the dots: Make visible the sources of reputation, savings and income that flow back into the business, enabling it to flourish. Show traditional flows: Show traditional flows: Show the overall input process output flow between the business, Environment, Society and other stakeholders. Include traditional business elements: Include traditional business elements: Show traditional, value- creating business model components, to the desired level of detail. The 2st Century Business Model Template satisfies these criteria

  5. 21st CENTURY BUSINESS MODEL TEMPLATE 21st CENTURY BUSINESS MODEL TEMPLATE ENVIRONMENT 21st century environmental risks SOCIETY- AT-LARGE BUSINESS Community Impacts Governance Governance Purpose / Vision / Mission / Values / Strategies Reputation Other Social licence $ Other income Stakeholders Human Resources Human Resources People Reputation Customers Reputation $ Revenue Impacts Products & Services Activities & Processes Usage & end-of-life impacts Impacts Supplies Reputation $ Savings Reputation $ Savings Operational impacts Lenders & Investors Financial Assets, Facilities, Financial Assets, Facilities, Equipment, Intellectual Property Equipment, Intellectual Property Reputation $ Savings Reputation & $ Returns

  6. 21st CENTURY BUSINESS MODEL TEMPLATE 21st CENTURY BUSINESS MODEL TEMPLATE Capitals Version Capitals Version NATURAL CAPITAL 21st century environmental risks SOCIAL & RELATIONSHIP CAPITAL BUSINESS Community Impacts Governance Governance Purpose / Vision / Mission / Values / Strategies Reputation Other Social licence $ Other income Stakeholders Human Capital Human Capital People Reputation Customers Reputation $ Revenue Impacts Products & Services Activities & Processes Usage & end-of-life impacts Impacts Supplies Reputation $ Savings Reputation $ Savings Operational impacts Lenders & Investors Financial, Manufactured and Financial, Manufactured and Intellectual Capitals Intellectual Capitals Reputation $ Savings Reputation & $ Returns

  7. PERFORMANCE DASHBOARD PERFORMANCE DASHBOARD Design Criteria Design Criteria Use the 21 Use the 21st st century business model as the centerpiece century business model as the centerpiece It shows where the business directly or indirectly impacts stakeholders and frames how well the company is fulfilling its maximize stakeholder wellbeing purpose. Connect scores to stakeholder impact points Connect scores to stakeholder impact points To provide decision-ready performance information, connect stakeholder impact scores to where the business positively and negatively impacts key stakeholders, especially Employees, Customers, Communities, Society-at-large and the Environment. Include financial scores / metrics Include financial scores / metrics To reinforce the potential contribution of social and environmental performance to financial results, as encouraged by integrated reporting, include key financial metrics, such as revenue, expenses, profit, net worth, shareholder returns, etc. The resulting dashboards might look like the following rough sketches. They can be jazzed up with clever graphics, dials, bar charts and colors to help management diagnose areas that warrant attention

  8. PERFORMANCE DASHBOARD PERFORMANCE DASHBOARD Generic Example Generic Example Elimination of harm to employees employees Elimination of harm to society society- -at at- -large, communities communities and customers customers large, + + positive impacts* Key financials financials $___, $___, $___ $___, $___, $___ + + positive impacts* Elimination of harm to the environment environment + + positive impacts* * Companies create positive impacts three ways: 1) create their own positive impacts, 2) help / amplify others positive impacts and 3) help others reduce their negative impacts. All positive impacts are described by the scale, depth, duration and significance of their outcomes.

  9. PERFORMANCE DASHBOARD PERFORMANCE DASHBOARD Future- -Fit Business Benchmark (FFBB) Example Fit Business Benchmark (FFBB) Example Future 75% 75% elimination of harm to employees employees 68% 68% elimination of harm to customers, communities, customers, communities, andsociety society- -at at- -large large Employee health (70%) Living wage (82%) Employment terms (73%) No discrimination (66%) Concerns addressed (85%) Product communications (63%} Product concerns (71%) Products harm (82%) Community health (70%) Business ethics (88%) Right taxes (58%) Lobbying (67%) Financial assets (48%) + + positive pursuits* + + positive pursuits* Key financials financials $___, $___, $___ $___, $___, $___ 62% 62% elimination of harm to the environment obtaining supplies, operations, product usage and end-of-life product disposition environment over products life cycles from Supply impacts Renewable energy (76%) Water (90%) Natural resources (57%) Procurement (30%) Operations impacts Operational emissions (65%) Operations GHGs (72%) Operational waste (40%) Encroachment (87%) Product usage impacts Product GHGs (45%) + + positive pursuits* Product disposition impacts Product repurposing (60%) * Companies undertake positive pursuits three ways: 1) create their own, 2) help / amplify others positive impacts and 3) help others reduce their negative impacts. All positive pursuits are described by the scale, depth, duration and significance of their outcomes.

  10. PERFORMANCE DASHBOARD PERFORMANCE DASHBOARD Sustainable Development Goals (SDGs) Example Sustainable Development Goals (SDGs) Example 75% 75% elimination of negative impacts on employee employee- -related SDGs 68% 68% elimination of negative impacts on community community- - and society at at- -large large- -related SDGs and society- - 82% 85% 68% 68% 72% 70% 68% 68% 61% 82% 68% + + positive contributions* + + positive contributions* Key financials financials $___, $___, $___ $___, $___, $___ 62% 62% elimination of negative impacts on environment obtaining supplies, operations, product usage and EOL product disposition environment-related SDGs from 36% 70% 61% 60% 72% 74% + + positive contributions* * Companies make positive contributions three ways: 1) create their own, 2) help / amplify others positive contributions and 3) help others reduce their negative impacts. All positive contributions are described by the scale, depth, duration and significance of their outcomes.

  11. SUSTAINABILITY DASHBOARD SUSTAINABILITY DASHBOARD Integrated Reporting <IR> Capitals Example Integrated Reporting <IR> Capitals Example 75% 75% elimination of destruction of human capital capital 68% 68% elimination of destruction of social and relationship capital relationship capital human social and SOCIAL AND SOCIAL AND RELATIONSHIP RELATIONSHIP CAPITAL CAPITAL HUMAN HUMAN CAPITAL CAPITAL 75% 68% + creation of human capital* + creation of social and relationship capital* Changes in values of FINANCIAL CAPITAL FINANCIAL CAPITAL MANUFACTURED CAPITAL MANUFACTURED CAPITAL INTELLECTUAL CAPITAL INTELLECTUAL CAPITAL 62% 62% elimination of destruction of natural capital obtaining supplies, operations, product usage and EOL product disposition natural capital over products life cycles from: __% __% __% NATURAL CAPITAL NATURAL CAPITAL 62% + creation of natural capital* * Companies create capital three ways: 1) do it themselves, 2) help / amplify others capital creation efforts and 3) help others reduce their destruction of capital. All capital creation efforts are described by the scale, depth, duration and significance of their outcomes.

  12. PERFORMANCE DASHBOARD PERFORMANCE DASHBOARD B Corp Business Impact Assessment (BIA) Example B Corp Business Impact Assessment (BIA) Example Score on worker BIA Qs worker-related Score on customer customer- --and community community-related BIA Qs + + Score on associated Impact Business Model BIA Qs* + + Scores on associated Impact Business Model BIA Qs* Key financials financials $___, $___, $___ $___, $___, $___ Score on environment environment- -related BIAs about impacts from: obtaining supplies, operations, product usage and end-of-life product disposition + + Score on associated Impact Business Model BIA Qs* * Impact Business Models are described by the scale, depth, duration and significance of their outcomes.

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