Enrollment Trends and Admissions Analysis 2010-2011

Explore the enrollment data and admissions funnel for the years 2010-2011, including new student enrollment, enrollment comparisons, and admissions figures. Analyze the changes in traditional, internet, graduate, and continuing education enrollments, along with conversion rates and yield percentages.

• Enrollment Trends
• Admissions Analysis
• Higher Education
• Data Analysis
• Student Enrollment

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1. Board of Governors Retreat Board of Governors Retreat March 18, 2011 March 18, 2011 Derek Skaggs, Director of Admissions Derek Skaggs, Director of Admissions

2. Fall 2010 Fall 2010- -09 09 Enrollment Comparison Enrollment Comparison Source: Assessment and Institutional Research Source: Assessment and Institutional Research 201080 9/17/2010 9/18/2009 Margin Percentage 200980 201080 200980 Margin Percentage TRADITIONAL Total Enrollment INTERNET Total Enrollment GRADUATE Total Enrollment CONTINUING ED Total Enrollment Unduplicated Headcount 5,125 4,623 502 10.86% Total Enrolled Hours56,038 51,560 4,478 8.68% 2,282 2,630 -348 -13.23% Total Enrolled Hours12,575 15,299 (2,724) -17.81% 48 52 -4 -7.69% Total Enrolled Hours 150 164 (14) -8.54% 81 217 -136 131 -62.67% Total Enrolled Hours 2.31% Total Enrolled Hours68,949 67,665 186 628 (442) 1,284 -70.38% 1.90% 5,803 5,672

3. Spring 2011 Spring 2011- -10 Enrollment Comparison Enrollment Comparison Source: Assessment and Institutional Research Source: Assessment and Institutional Research 10 201110 2/11/2011 2/12/2010 Margin Perct. 4,670 4,661 2,301 2,569 70 77 5,353 5,431 201010 201110 2/11/2011 2/12/2010 Margin Perct. 50,906 49,146 12,422 14,291 364 411 172 240 63,864 64,106 201010 Traditional Internet Graduate Cont. Ed. Undup. HC 9 0% Enrolled Hrs 1,760 -1869 -13% -47 -11% -68 -28% -242 4% -268 -10% Enrolled Hrs -13 -16% Enrolled Hrs -21 -21% Enrolled Hrs -78 -1% Enrolled Hrs 83 98 0%

4. Admissions Funnel Admissions Funnel Comp. Comp. Conv. 2010 2009 2010 2010 Apps 2569 2227 1321 1226 3890 3453 2009 Apps Margin Apps Apps 342 95 437 2010 2009 2010 2009 2010 2009 2010 2009 % Margin AdmitsAdmitsMargin % 1788 1568 70% 220 1164 1100 88% 64 2952 2668 76% 284 % EnrolledEnrolledMargin Yield Yield 206 94% 95% 874 27 95% 99% 619 233 95% 96% 1493 F T Total 1689 1483 1111 1084 2800 2567 858 587 1445 16 52% 58% 32 56% 54% 48 53% 56%

5. New Student Enrollment New Student Enrollment 2010 900 604 1504 2009 2008 2007 2006 2005 858 771 818 587 540 514 1445 1311 1332 1519 1433 Freshmen Transfers Total New Starts 945 574 897 536

6. Enrollment Comparison 2006 Enrollment Comparison 2006- -11 Source: Assessment and Institutional Research Source: Assessment and Institutional Research 11 80,000 70,000 60,000 50,000 40,000 FALL 30,000 SPRING 20,000 SUMMER 10,000 0 HeadcountHours HeadcountHours HeadcountHours HeadcountHours HeadcountHours HeadcountHours 2006 2007 2008 2009 2010 2011

7. Enrollment Management Committee Enrollment Management Committee Vice President * Vice President * Vice President * Vice President * Dean ** Dean ** Academic Affairs Academic Affairs Student Affairs Student Affairs Graduate and Lifelong Graduate and Lifelong Learning Learning Admissions Admissions Assessment and Inst. Assessment and Inst. Research Research Arts and Sciences Arts and Sciences Education Education International Admissions International Admissions First First- -Year Experience Year Experience Program Program New Student Programs New Student Programs (ACTS) (ACTS) University Marketing and University Marketing and Relations Relations Registrar s Office Registrar s Office Business Office Business Office Information Technology Information Technology Financial Aid Financial Aid MSSU Foundation MSSU Foundation Residence Life Residence Life Talent Search Talent Search ACTS ACTS Dr. A.J. Dr. A.J. Anglin Mr. Darren Fullerton Mr. Darren Fullerton Dr. Jo Ann Kroll Dr. Jo Ann Kroll Anglin Director ** Director ** Assistant Vice Assistant Vice President President Dean Dean Dean Dean Coordinator Coordinator Director Director Mr. Derek Skaggs Mr. Derek Skaggs Dr. Delores Honey Dr. Delores Honey Dr. Richard Miller Dr. Richard Miller Dr. Glenn Dr. Glenn Coltharp Mrs. Cathleen Garrison Mrs. Cathleen Garrison Dr. Susan Craig Dr. Susan Craig Coltharp Coordinator Coordinator Mrs. Mrs. Faustina Faustina Abrahams Abrahams Director Director Mr. Rod Mr. Rod Surber Surber Systems Systems Coord Bursar Bursar Director Director Director Director Development Officer Development Officer Director Director Director Director Director Director Coord. . Ms. Betsy Ms. Betsy Leighinger Leighinger Mrs. Alicia Hughes Mrs. Alicia Hughes Mr. Al Mr. Al Stadler Stadler Mrs. Mrs. Becca Becca Diskin Mrs. Mrs. JoAnn JoAnn Graffam Mr. Josh Mr. Josh Doak Doak Mr. Jim Kimbrough Mr. Jim Kimbrough Mrs. Kelly Wilson Mrs. Kelly Wilson Diskin Graffam

8. Enrollment Management Enrollment Management Committee Rationale Committee Rationale The Enrollment Management Advisory Committee is a standing Administrative Committee. The membership is designed to be inclusive of all the multiple perspectives that influence the recruitment, student success, graduation and alumni processes. Recommendations from the committee will be presented to the Ex-Officio members for consideration and approval by the President s Cabinet.

9. Enrollment Management Enrollment Management Committee Purpose Committee Purpose The committee will meet monthly during the fall and spring semesters to foster a conversation that will: Plan and implement a coordinated recruiting process that seeks to increase the number of new first-time students, re- admitted students and new transfer students. Cultivate the planning, implementation, and assessment of graduate student marketing, recruitment, enrollment, persistence and retention initiatives from a systematic, holistic, and integrated approach to achieving strategic goals. Promote the planning, implementation, and assessment of distance education program marketing, recruitment, enrollment, persistence and retention initiatives from a systematic, holistic, and integrated approach to achieving increased enrollments.

10. Enrollment Management Enrollment Management Committee Purpose Committee Purpose ( (con t con t) ) Plan and synchronize our outreach efforts with the K-12 schools to advance our dual credit enrollments, our developing relationships with our local school districts as well as our participation with the P- 20 Council. Coordinate student success, academic advising and retention efforts to achieve improved retention and graduation rates while advocating a diverse demographic composition. Synchronize the application, registration, financial aid and business office procedures/deadlines designed to provide outstanding service to our students. Develop overseas recruiting opportunities and implement plans designed to advance our international mission and increase the number of enrolled international students. Projected Meeting Dates: Projected Meeting Dates: TBA TBA

11. Enrollment Enrollment Management Goals Management Goals Projected Enrollment Projected Enrollment of 6,000 Fall Semesters Fall Semesters of 6,000 2008 2009 2010 2011 2012 2013 2014 New Freshmen New Transfers International Graduate Total Enrollment Retention Diversity Out-of-State Feeder Counties KC /St. Louis Springfield Area 771 540 85 45 5264 62% 11% 15% 63% 1% 1.08% 800 575 90 60 5375 65% 11% 15% 70% 2% 1.10% 815 585 100 70 5525 66% 12% 16% 72% 3% 1.25% 830 600 115 80 5650 67% 12% 16% 73% 3% 1.50% 845 615 125 90 5775 68% 13% 16% 74% 4% 1.75% 860 630 135 100 5900 69% 14% 16% 75% 4% 2.00% 875 650 150 110 6000 70% 15% 16% 76% 5% 2.00%

12. Enrollment Management Enrollment Management Fall Report Card 2009 Fall Report Card 2009 Goal Goal 2009 2009 Actual Actual 2009 2009 Margin Margin New Freshmen New Freshmen New Transfers New Transfers International International Graduate Graduate Total Enrollment Total Enrollment Retention Retention Diversity Diversity Out-of-State Out-of-State Feeder Counties Feeder Counties KC /St. Louis KC /St. Louis Springfield Area Springfield Area 800 575 90 60 5375 65% 11% 15% 13.80% 70% 2% 1.10% 858 587 104 62 5702 66% 12% 58 12 14 2 327 1% 1% -1% 70% 1% 1.10% 0 -1% 0

13. Enrollment Management Enrollment Management Fall Report Card 2010 Fall Report Card 2010 Goals 2010 815 585 100 70 5525 66% 12% 16% 72% 3% 1.25% Actual 2010 900 604 120 51 5802 62% 13% 13% 70% 1% 1.25% Margin 85 19 20 -19 277 -4% 1% -3% -2% -2% 0% New Freshmen New Transfers International Graduate Total Enrollment Retention Diversity Out-of-State Feeder Counties KC /St. Louis Greene County

14. Enrollment Management Enrollment Management Plan Update Plan Update Targets for a Projected Enrollment of 6,000 2008 771 540 2009 800 575 2010 815 585 100 2011 830 600 115 2012 845 615 125 2013 860 630 135 100 2014 875 650 150 110 New Freshmen New Transfers International Graduate E-Learning Dual Credit Total Enrollment Retention Diversity Out-of-State Feeder Counties KC /St. Louis Springfield Area Housing 85 45 90 60 70 80 90 5264 62% 11% 15% 63% 1% 1.08% 5375 65% 11% 15% 70% 2% 1.10% 5525 66% 12% 16% 72% 3% 1.25% 5650 67% 12% 16% 73% 3% 1.50% 5775 68% 13% 16% 74% 4% 1.75% 5900 69% 14% 16% 75% 4% 2.00% 6000 70% 15% 16% 76% 5% 2.00%

15. Questions/Comments Questions/Comments