Enhancing User Engagement Strategy for Official Statistics in the UK
The UK Statistics Authority is working on developing a comprehensive strategy to engage all users of official statistics effectively. The approach includes a bottom-up method, setting common goals, and promoting a culture change to ensure that official statistics meet society's evolving needs. The strategy involves collaboration, promotion of coherence, governance structures, expansion of forums, training, and compliance with standards. Progress includes conducting interviews, research, establishing project teams, and analyzing key themes to enhance user engagement further.
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Presentation Transcript
GSS user engagement strategy Tegwen Green GSS Good Practice Team
The UK Statistics Authority should develop a strategy for engaging all users of official statistics
In our response we committed to developing an engagement strategy and implementation plan with Heads of Profession (HoPs) from across the GSS. looking at innovative, digital means of engagement ensuring individuals at all levels in the GSS actively engage with users
Developing the strategy - our plan 1. A bottom up approach: talk to producers of statistics talk to established and potential users of statistics: policy professionals citizen focus groups user forums charities and the voluntary sector highlight international and industry best practice 2. Establish 3 or 4 common goals have departmental action plans monitor and report progress against plans
Developing the strategy: ensuring official statistics meet society s needs Early findings: a culture change is needed We need to: promote the importance of user engagement develop our engagement skills gather and share user insight Because our National Statistician believes engagement needs to be second nature from day zero for all analysts across government
Developing the strategy: ensuring official statistics meet society s needs More work may be needed to: collaborate and promote coherence of statistics establish governance structures expand theme based forums to identify gaps roll out new training and guidance demonstrate compliance with new standards
Developing the strategy: progress and plans Nov/Dec 2019 January 2020 February 2020 Conducted interviews with producers of statistics Desk research Prepared interview and questionnaire scripts Established project team, working group and steering group March April May June/July Key themes analysis Approach some users and groups Talked to a wide range of producers International research Conduct a few interviews with users Open user questionnaire ?
Interested in sharing your views? 1. What does good user engagement look like? 2. What role should user groups and user forums play? What works well? What could be improved? 3. What would you like the strategy to deliver?
If you have any ideas, views or frustrations to share Please email the project team: tegwen.green@ons.gov,uk andy.schofield@ons.gov.uk nancy.singh@ons.gov.uk and/or complete our on-line user survey: available soon!
