Engaging Our Community: Organ Donation Initiatives and Success Stories

 
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As part of promoting organ donation in
our community we decided to invite
different leaders of various faiths to a
luncheon to discuss organ and tissue
donation.
 We also wanted to learn from others
about how we can better
communicate with families with
various cultural & religious aspects.
 
 
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The feedback was really positive and
we plan to have another faith leaders
luncheon at the end of the year. We
hope to open this up to a wider part of
the community.
 
D
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s
c
u
s
s
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We set out an agenda that shared
information about the donation
journey and our role as specialist
nurses.
We had a donor family member share
their experience of their loved one
donating.
We had a recipient share their
experience living with renal failure as
well as receiving a renal transplant.
Our clinical lead was also able to
share his knowledge around the
Jewish faith.
After all the presentations and
speakers, we allocated time for more
discussions.
 
R
e
s
u
l
t
s
The luncheon was well attended. We
had faith leaders from the Jewish,
Christian, Sikh and Hindu
communities present.
After several discussions, most faith
leaders present had a new
understanding of organ and tissue
donation and most were in support of
donation.
 
 
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As a level 4 Trust we have fewer opportunities
for organ donation to be considered which
makes every identification & referral much more
precious. As well as working on our clinical
practices, the hospital Organ Donation
Committee (ODC) decided to branch out within
our hospital and into the community to raise
awareness and actively promote organ and
tissue donation.
 
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2022/23 saw us achieve 100%
identification, referral and SNOD
involvement rates, with our highest number
of donors ever for the Trust.
We have raised our profile within the
hospital community and donation is now a
normalised conversation.
Our links within the community are
becoming stronger and we have a fantastic
memorial which has been welcomed by our
donor families.
 
P
r
o
m
o
t
i
o
n
We have lift wraps installed in the main
lifts in the hospital and are planning on
extending this to all the hospital  lifts
Collaboration with the hospital BAME
staff network saw them run their own
organ donation event in Trust
Teaching within schools to KS3 & KS4
pupils
Presenting at the Milton Keynes Council
of Multi-Faiths meeting
Kidney recipient invited to join the ODC
as a lay member
 
 
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The hospital needed a more prominent organ donation
memorial to recognise the donors and their families, and
also act as a promotional tool. A space was identified in
the hospital main entrance and the 
Hospital Art Studio
were commissioned to create a bespoke and striking
memorial. Over time the individual names of organ &
tissue donors will be added to each flower. There was a
desire to make the memorial more than just a piece of
art work, and so it was designed around a piano. The
piano allows staff and the public to use the space for
reflection and to encourage people to play music. It is
used daily by staff members and the public, and is quite
the focal point in the main entrance.
 
 
Members of
the hospital
BAME group
promoting
organ
donation
Please send completed posters to
levelmeetings@nhsbt.nhs.uk
 
Lift wraps
 
Organ & tissue donation
memorial plaque
 
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Our Organ Donation Committee was set up in 2013
and meets 4 x per year. Our members include an
Organ Donor Mum, a Heart Transplant Recipient,
an ICU Matron (chair), Mortuary, Theatre, ED
representatives and link nurses, CLOD
(Respiratory Consultant) and SNOD. Our
committee is very active and inclusive, and we get
together socially after each meeting.
 
C
o
n
c
l
u
s
i
o
n
We believe it is the diversity and commitment of
each member that makes our committee well
run and effective. Due to our activities we have
a voice in our hospital and in the community
and receive recognition and support from both.
Social media presence helps us to engage with
the public. Our registered charity supports the
Organ Donation garden, and will sponsor keep
sakes that are currently being designed by a
local jeweller.
 
W
h
a
t
 
w
e
 
d
o
Registered Charity Organ Donation Isle
of Man
Organ Donation Isle of Man Facebook
Page
Own branded promotional items (pens,
tote bags, badges, wrist bands,
information leaflets)
Organ Donation educational talks to
hospital community, Women’s institute,
corporate events, local radio, schools,
trainee nurses
Promotional events at Isle of Man Food
Festival, Tesco’s, Ramsey Town Hall,
Ronaldsway Airport, annual Parish Walk
 
W
h
a
t
 
h
a
s
 
b
e
e
n
 
a
c
h
i
e
v
e
d
Organ Donation Garden opened 2015 in
Noble’s Hospital, with a recognition stone for each
donor
Annual Organ Donation Memorial Service
St John Award held every two years
Developed promotional video ‘A Mother’s    Story’.
Major Stakeholder in the development of ‘Daniel’s
law’
Fun public events to raise money and awareness
for the charity
D
a
n
i
e
l
s
 
l
a
w
 
The Human Tissue and Organ Donation Bill
received Royal Assent in July 2021, which means
that we are one step closer to an opt-out system of
organ donation registration, like in England,
Scotland and Wales
 
Own branded Organ
Donation Isle of Man
information leaflet
 
Annual
Organ
Donation
Memorial
service in St
George’s
Church,
Douglas,
IOM
 
Peveril Motorcycle Club, IOM, presenting a cheque to ‘Organ
Donation Isle of Man’ in the Memorial Garden, Noble’s
Hospital
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Two impactful initiatives in the healthcare sector aimed at promoting organ and tissue donation within communities are highlighted. The first initiative involves hosting luncheons with faith leaders to educate and raise awareness, resulting in increased support for donation. The second initiative showcases a hospital's efforts, including the creation of a memorial and various promotional activities, leading to improved donation rates and community engagement.


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  1. Faith Leader Luncheon Georgia Barrett, Teresa Haro & Gemma Robinson Specialist Nurse Organ Donation Barking, Havering and Redbridge University Trust Raising awareness in our faith community's Discussions We set out an agenda that shared information about the donation journey and our role as specialist nurses. As part of promoting organ donation in our community we decided to invite different leaders of various faiths to a luncheon to discuss organ and tissue donation. We had a donor family member share their experience of their loved one donating. We also wanted to learn from others about how we can better communicate with families with various cultural & religious aspects. We had a recipient share their experience living with renal failure as well as receiving a renal transplant. Our clinical lead was also able to share his knowledge around the Jewish faith. After all the presentations and speakers, we allocated time for more discussions. Results The luncheon was well attended. We had faith leaders from the Jewish, Christian, Sikh and Hindu communities present. After several discussions, most faith leaders present had a new understanding of organ and tissue donation and most were in support of donation. The Future The feedback was really positive and we plan to have another faith leaders luncheon at the end of the year. We hope to open this up to a wider part of the community.

  2. Engaging Our Community: Organ Donation Memorial and Promotion Dr Jamie Strachan (CLOD) & Rosanna Sharples (SNOD) Milton Keynes University Hospital NHS Trust Level 4 Trust How to make a difference As a level 4 Trust we have fewer opportunities for organ donation to be considered which makes every identification & referral much more precious. As well as working on our clinical practices, the hospital Organ Donation Committee (ODC) decided to branch out within our hospital and into the community to raise awareness and actively promote organ and tissue donation. Promotion We have lift wraps installed in the main lifts in the hospital and are planning on extending this to all the hospital lifts Collaboration with the hospital BAME staff network saw them run their own organ donation event in Trust Teaching within schools to KS3 & KS4 pupils Presenting at the Milton Keynes Council of Multi-Faiths meeting Kidney recipient invited to join the ODC as a lay member Organ & Tissue Donation Memorial The hospital needed a more prominent organ donation memorial to recognise the donors and their families, and also act as a promotional tool. A space was identified in the hospital main entrance and the Hospital Art Studio were commissioned to create a bespoke and striking memorial. Over time the individual names of organ & tissue donors will be added to each flower. There was a desire to make the memorial more than just a piece of art work, and so it was designed around a piano. The piano allows staff and the public to use the space for reflection and to encourage people to play music. It is used daily by staff members and the public, and is quite the focal point in the main entrance. Where we are now 2022/23 saw us achieve 100% identification, referral and SNOD involvement rates, with our highest number of donors ever for the Trust. We have raised our profile within the hospital community and donation is now a normalised conversation. Our links within the community are becoming stronger and we have a fantastic memorial which has been welcomed by our donor families. Organ & tissue donation memorial plaque Members of the hospital BAME group promoting organ donation Lift wraps Please send completed posters to levelmeetings@nhsbt.nhs.uk

  3. Sharing hospital engagement and public promotion activities Abi Roberts, Pam Makin, Dr Renate Homewood SNOD, Chair, CLOD / Noble s Hospital, Isle of Man / MANX Care / Level 4 Conclusion An ODC with a Punch We believe it is the diversity and commitment of each member that makes our committee well run and effective. Due to our activities we have a voice in our hospital and in the community and receive recognition and support from both. Social media presence helps us to engage with the public. Our registered charity supports the Organ Donation garden, and will sponsor keep sakes that are currently being designed by a local jeweller. Our Organ Donation Committee was set up in 2013 and meets 4 x per year. Our members include an Organ Donor Mum, a Heart Transplant Recipient, an ICU Matron (chair), Mortuary, Theatre, ED representatives and link nurses, CLOD (Respiratory Consultant) and SNOD. Our committee is very active and inclusive, and we get together socially after each meeting. What we do Registered Charity Organ Donation Isle of Man Organ Donation Isle of Man Facebook Page Own branded promotional items (pens, tote bags, badges, wrist bands, information leaflets) Organ Donation educational talks to hospital community, Women s institute, corporate events, local radio, schools, trainee nurses Promotional events at Isle of Man Food Festival, Tesco s, Ramsey Town Hall, Ronaldsway Airport, annual Parish Walk Peveril Motorcycle Club, IOM, presenting a cheque to Organ Donation Isle of Man in the Memorial Garden, Noble s Hospital Daniel s law What has been achieved Organ Donation Garden opened 2015 in Noble s Hospital, with a recognition stone for each donor Annual Organ Donation Memorial Service St John Award held every two years Developed promotional video A Mother s Story . Major Stakeholder in the development of Daniel s law Fun public events to raise money and awareness for the charity The Human Tissue and Organ Donation Bill received Royal Assent in July 2021, which means that we are one step closer to an opt-out system of organ donation registration, like in England, Scotland and Wales Annual Organ Donation Memorial service in St George s Church, Douglas, IOM Own branded Organ Donation Isle of Man information leaflet

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