Email Marketing 102

Welcome To Bulk SMS Master Titel: Email Marketing 102 Read this to learn more about the ins and outs of email marketing. We'll go over definitions of terms like audience, segment, bounce rate, etc. We all know how to send an email, but there s so much more to email marketing than hitting the send button. Here, we break down key terms and metrics that Mailchimp Partners use when coming up with successful email marketing strategies . Brushing up on these pieces of work can take your email marketing game up a notch. Public: In marketing, your audience is anyone your business sends emails to. This is a broader group than customers, because your audience can include people who don t currently buy your products and services. However, they might, so it s a good idea to tailor your content directly to keep them engaged. Your Mailchimp Partner can tag your audience into key segments (definitions to follow), allowing you to better reach them through your campaigns, and create effective landing pages to grow your audience with new signups.

Bell: When our Partners talk about campaigns, they don t mean the presidential election, although there s a lot of strategy involved in who to send to and how to best leverage email marketing. In the Mailchimp universe, a campaign can be any unique email that highlights what your company is all about. Customer Journeys: You can think of this as the path your Bulk SMS Service customers take to purchase your products or services. It doesn t start and end at the moment of purchase. Rather, it begins much earlier, when someone first interacts with your brand, and continues throughout their relationship. Ensuring a pleasant customer journey, something Mailchimp has built into its platform , is a great way to attract and retain brand fans. Integrations: Mailchimp plays well with others. We love that you can easily share your brand information across multiple platforms, including ours. This is called an integration. It's what allows you to sync your email or social media contacts with your Mailchimp account. There are nearly 300 integrations in our library. Your Partner can handle the setup and help you identify which apps, when integrated with Mailchimp, can help your business grow.

Rates, rates, rates: Good data can help your business make better decisions Often, that data comes in the form of various rates. It s a Partner s job to obsess over what each rate means. Here s a quick cheat sheet to help you get started. Bounce Rate: Bounces occur when an email can t be delivered to an email address. Bounce rate refers to the number of emails that aren t received. A low bounce rate (yay!) means that a lot of your emails are reaching your audience. Click-through rate: It's a good thing that your emails reach the intended inboxes. Even better: that your audience opens the message and clicks on a link to visit your site or a product page. Click-through rate is a percentage that tells you how many successfully delivered emails registered at least one click.After someone clicks on an email, do they take any action? For example, do they make a purchase? Do they sign up for a service? Do they follow you on social media? There's a simple formula to determine your conversion rate. Clicks Actions = Conversion Rate. The higher your conversion rate, the more successful your online marketing campaign will be. Opening rate: Open rate is a percentage that indicates how many of your successfully delivered campaigns were opened by subscribers. In a perfect world, a high open rate leads to a high click-through rate and a high conversion rate. Segment: Think of segments as a way to filter your audience into subsections, grouping people together because they share certain characteristics and respond to marketing in similar ways. You, or your Mailchimp Partner, will want to get to know each segment really well. This will allow you to figure out segment-specific approaches to improve the open, click-through, and conversion rates of each campaign. Tags: Labels are like categories that help you better organize your contacts. They allow you to bring your own contact structure into Mailchimp and tag your contacts based on the data you know about them. They're so customizable that you can create and assign them however you like. Sometimes people confuse segments and labels. But if segments filter your audience into certain groups, labels allow you to describe those groups in more detail. They add another layer of information that will help you personalize your campaigns and better reach potential customers.

What impact do emails have on your marketing strategy? Most businesses have several marketing strategies. Chances are they already invest in paid advertising and social media marketing, or they have referral programs and content marketing. Regardless of which marketing strategies you choose, it's important that they incorporate email. Email campaigns are among the most effective ways to provide information about your brand and sell your product or service. The right email strategies will increase sales and drive more traffic to your company's website. Emails are a more direct way to connect with your audience and build a relationship based on trust and credibility. If your customers can contact you directly, they are more likely to continue supporting your company. Emails offer endless possibilities, such as telling a story about your brand, selling products or services, and sharing important news. Sending emails is an effective way to enhance your brand strategy and achieve your business goals.ow to run an email marketing campaignNow that you know what email marketing campaigns are and why they are important, let s take a look at how a campaign is carried out in practice. You can also use email campaign templates to help you create the best campaign for your business. Identify your audience The first thing you need to do when launching an email marketing campaign is to identify your audience. If you don t know who your audience is, you won t know who to

target with your campaign. Therefore, you need to know your brands demographic profile thoroughly so you can create personalized emails that they want to open. A subscriber is much more likely to open an email that feels like it was written for them than one that feels like it was sent to hundreds of people. Before you proceed with the next steps, take some time to properly identify your target audience. Once you know who you're sending your email campaigns to, it's time to determine why you're sending them. Your campaigns will only be effective if you've clearly defined why you're sending them. Your goals could be to increase brand awareness, generate sales, increase website traffic, or anything else you think is important to your business. So, with your goals clearly understood, it'll be much easier to write your email campaign. Send your emails at the right time You ve now written your email campaign and proofread it a couple of times to make sure it doesn t contain any errors. Now comes the exciting part: sending the emails. Before you send your campaign, you need to figure out the best time to send it . It s not advisable to send it too early or too late, as that will decrease the chances of it being opened. Remember that according to some studies , the best times to send emails are Tuesday, Wednesday, and Thursday at 10:00, 14:00, or 20:00. If you need help creating the best email marketing campaigns for your business, Mailchimp is just the place to go. Mailchimp helps you write, design, and send your email campaigns, so you can rest assured that you're always delivering the best results possible. It also gives you access to a range of Mailchimp tools that will help you with your email marketing strategy, such as an email marketing guide or email and

newsletter templates. Get started with Mailchimp Creating email marketing campaigns can seem like a daunting task especially if you don t know where to start but Mailchimp can help you do just that. With Mailchimp, you can create the best email marketing campaigns to make your business more successful than ever. What is an email campaign? An email campaign is a series of marketing actions that are sent via email to several people at once. Its goal is to persuade recipients to buy a product or service or learn more about the company. Email campaigns contain valuable information that is specifically targeted to their recipients. Email campaigns can be a great way to grow your business, drive traffic, and increase sales, if you do it right. A good email campaign will help you build trust with your subscribers and keep them engaged with content they find relevant. Email campaigns like these also make it easier for you to collect data about your subscribers, so you can see what's working and what's not. These are the qualities of the best email marketing campaigns: A good subject line: The subject line is your first letter of introduction, so it has to be good. This line should immediately grab the reader's attention and invite them to continue reading.Ease of reading: No one wants to read an email that requires more than a couple of minutes of their time. That s why your email marketing campaigns need to be simple, direct and easy to read.the message has greater meaning for the recipient and encourages them to continue reading. Understand your goals Value: Ultimately, email campaigns are sent with the goal of persuading someone to buy a product or service or learn more about your company. Therefore, your email should mention what the recipient will get by purchasing your product or service. The message has to provide value to your recipients to invite them to do what you are asking them to do. Most businesses have several marketing strategies. Chances are they already invest in paid advertising and social media marketing, or they have referral programs and content

marketing. Regardless of which marketing strategies you choose, it's important that they incorporate email. What impact do emails have on your marketing strategy? Email campaigns are among the most effective ways to provide information about your brand and sell your product or service. The right email strategies will increase sales and drive more traffic to your company's website. Emails are a more direct way to connect with your audience and build a relationship based on trust and credibility. If your customers can contact you directly, they are more likely to continue supporting your company. Contact Us Website: https://www.bulksmsmaster.com Telegram: https://t.me/latestdat Whatsapp: 639858085805 Phone: 639858085805 Email: info@bulkmailmasters.com Address: Blk 34 Lot 5 Easthomes 3 Subd Estefania, Bacolod City, Philippines,6100