ELEVATOR PITCH, OR MINUTE TO WIN IT
ELEVATOR PITCH,
OR MINUTE TO WIN IT
Dr. KATE MCDOWELL
CARLI New Directors’ Institute
5/24/23
WHAT IS ONE VALUABLE
CONTRIBUTION
THAT YOU CAN
MEASURE
AND WOULD LIKE TO TELL AS A
STORY
?
Your pitch?
Your audience?
Your goal?
Examples and real-time feedback
From The
Craft of
Research,
Booth et al.
Topic
:
I am studying
Question
:
because I want to find out
what/why/how
__________
Significance
:
in order to help my reader understand
.
Booth, W. C., Colomb, G. G., & Williams, J. M. (1995).
The craft of
research
. Chicago, IL: University of Chicago Press, p. 56
Structures
to Launch
your Pitch
1)
What, why, how
2)
Topic, question, significance
3)
Challenge/context, action, result
4)
Service, problem it solves, vision
Warming Up
For 10 minutes, in groups of 2-3, try out
a quick version of your elevator pitch.
Make some notes on content and
structure.
We’ll come back, hear a few examples
from you, and play with structure.
PLAYING WITH STRUCTURE
CYCLE OF
STORY
Telling not only to your
audience, but also for
your audience’s retelling
WHO TELLS
YOUR STORIES?
Who is
serving as
storyteller?
Who tells your stories?
What roles do they have
in the organization?
What obstacles are there
to those tellers telling
your stories
effectively?
Quick
Polishing
For 10 minutes, in groups of 2-3, try
restating your elevator pitch. Make some
notes on word choice and order.
Bring at least one example from each
group to share with the larger group.
Final
Thoughts
“Storytelling polishes
stories like editing polishes
essays, with the audience
serving as editor.”
Kate McDowell, “Storytelling Wisdom: Story, Storytelling, and
DIKW” Forthcoming from JASIST in special issue on Paradigm
Shift
Dr. Kate McDowell, kmcdowel@illinois.edu
Enhance your elevator pitch skills with valuable tips and structures for impactful storytelling. Discover how to engage your audience, define your goals, and optimize word choice and order. Get ready for real-time feedback and interactive exercises to polish your pitch.
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Presentation Transcript
ELEVATOR PITCH, OR MINUTE TO WIN IT Dr. KATE MCDOWELL CARLI New Directors Institute 5/24/23
WHAT IS ONE VALUABLE CONTRIBUTION THAT YOU CAN MEASURE AND WOULD LIKE TO TELL AS A STORY?
Your pitch? Your audience? Your goal? Examples and real-time feedback
Topic: I am studying Question: From The Craft of Research, Booth et al. because I want to find out what/why/how __________ Significance: in order to help my reader understand . Booth, W. C., Colomb, G. G., & Williams, J. M. (1995). The craft of research. Chicago, IL: University of Chicago Press, p. 56
Structures to Launch your Pitch 1) What, why, how 2) Topic, question, significance 3) Challenge/context, action, result 4) Service, problem it solves, vision
For 10 minutes, in groups of 2-3, try out a quick version of your elevator pitch. Make some notes on content and structure. Warming Up We ll come back, hear a few examples from you, and play with structure.
CYCLE OF STORY Telling not only to your audience, but also for your audience s retelling
WHO TELLS YOUR STORIES?
Who tells your stories? What roles do they have in the organization? What obstacles are there to those tellers telling your stories effectively? Who is serving as storyteller?
For 10 minutes, in groups of 2-3, try restating your elevator pitch. Make some notes on word choice and order. Quick Polishing Bring at least one example from each group to share with the larger group.
Storytelling polishes stories like editing polishes essays, with the audience serving as editor. Final Thoughts Kate McDowell, Storytelling Wisdom: Story, Storytelling, and DIKW Forthcoming from JASIST in special issue on Paradigm Shift
