Elevating Business Communication with Skype for Business

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Explore the key challenges faced by businesses in the modern workplace and understand how Skype for Business, integrated with Office 365, offers a comprehensive solution to enable dynamic collaboration, enhance communication across global teams, ensure security, and streamline meetings and voice services. Engage key buyers with a high-level vision of partnering with Microsoft to address these challenges effectively.


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  1. Conversation starter | Skype for Business Use this conversation starter to prepare for discussions with key buyers across industries in the meetings and voice space. Focus on the business challenges and articulate a high level vision for how Microsoft can partner to help solve these. Key challenges businesses are facing today in the modern workplace People are working together across teams, networks, and organizations, breaking down barriers and traditional hierarchies. Customers need solutions to enable dynamic collaboration. Today s workforce expects to connect, meet, and create with others around the world, fast, seamlessly, securely, and on-demand. Customers are brand ambassadors: building and maintaining loyalty requires close nurturing 24/7. Competition is intensifying: Cisco is perceived as a dominant player as a voice solution, while Google and other entrants represent a challenge to established players, and now mobile solutions like Whatsapp are gaining momentum. How to talk about Skype for Business in 30 seconds within built for teams and networks At the heart of great teams is great communication. Teams that communicate often and openly are better teams. To deliver great communications to great teams, we connect people in real time with the Skype experience people love and from the Office applications they use everyday. With the new capabilities in Office 365, customers can simplify their infrastructure with one platform for meetings and voice. How does Office 365 help to solve these challenges? Built for teams and networks: people working together seamlessly in dynamic networks around the world to co-create; no siloes, no hierarchies, across boarders. Personal and organizational insights: business analytics and visualizations for the team and the organization as a whole. People-centric security: technology and services that are secure and focus on the individual, helping them be compliant with modern regulations. New capabilities in Office 365 | One platform for meetings and voice Complete meeting solution Work like you are all in one room, even when you re not. Skype Meetings offers HD video, desktop sharing, coauthoring, presentations, and more. Use any phone to join Skype Meetings, with dial-in and dial-out PSTN Conferencing. Reach thousands for very large meetings with Skype Meeting Broadcast. Modern voice with Cloud PBX Make, receive, and transfer business calls in the office, at home, or on the road, using phone, PC, and mobile. Interoperate with existing assets and eliminate separate PBX systems over time. Increase agility and consolidate management with rapid provisioning, reporting, and diagnostics of voice services in Office 365. Skype across devices Get input without leaving your doc. Thanks to Skype in-app integration, you can IM, screen share, talk, or video chat right in your docs. Connect to your team anywhere with Skype for Business mobile apps across Windows, Android, and iOS. Easily bring remote participants into meeting spaces of all sizes, with Skype for Business Room Systems and Surface Hub. Operator and Microsoft Services Take advantage of calling services from Telco operators worldwide with on-premises connection to Cloud PBX. Subscribe to PSTN Calling plans from Office 365, use existing phone numbers, or get new ones. Deliver secure, high quality voice and video traffic across the globe using Azure ExpressRoute for Office 365. Conversation strategy | Preparing for the conversation Lead with Meetings and follow-up with Voice get comfortable with the information around meetings, then introduce voice. Look for the business events that would trigger a conversation around Skype for Business. Look for these compelling events: PBX depreciation and Managed Services contract timing CIO change of leadership Office relocation Geo-expansion Merger and acquisition Shift from a technology conversation to a business conversation. Business decision makers want to talk solutions. Make it a business conversation about business outcomes. Do you have a problem with XYZ? Let me walk you through this solution. Key Buyers Meetings Director of Telecommunications Director Desktop Applications Director (HR, Legal, Sales, Marketing) Director of Facilities (Real Estate and Facilities) Key Buyers Voice Director of Telecommunications Director of Networks

  2. Talking points | Business value in meetings and voice The funnel represents building blocks of a complete solution which starts from the base and the value increases with each additional capability. Meetings: The business value of meetings for IT and the business. Voice: The business value of voice for IT and the business. + Value + Value IT BUSINESS IT BUSINESS 4 3 Avoid redundant systems Integrated and single directory One communication tool Lower TCO Avoid redundant systems Manage single directory Greatest adoption and reach Lower TCO Use Skype for Business for all voice needs Use Skype for Business for all your meetings 3 2 Eliminate disperse audio and web conferencing solutions More predictable pricing Increased user participation Fast enablement of phone numbers Simple & central management More predictable pricing Ease of procurement Enable PSTN dial-in and dial-out PSTN Calling Single client and tool to manage, reduced user support Integrated user directory Greater audience reach Ease of use and organize 1 2 Single administration Ease of on/off-boarding Greater insights on usage & control Anywhere business phone Vendor consolidation Organize large meetings and webcasts Cloud PBX 1 Simpler management Greater insights on usage & control Travel and expenses reduction Vendor consolidation Use web conferencing Momentum | What our customers are saying Customer momentum from preview programs of services launching 12/1/15 Working together to make product and business decisions faster is a key to success for The Kraft Heinz Company. We see PSTN Conferencing and Cloud PBX through Skype for Business as a great opportunity to help employees connect quickly wherever they are. Leandro Balbinot, North America CIO, Kraft-Heinz Company Our users have had a great experience with the audio conferencing capability in Skype for Business. We re now looking at cancelling the other accounts we currently have that provide conferencing capabilities, which presents the opportunity for us to consolidate platforms and reduce our costs significantly. Michael Bannasch IT Director, Alliance Franchise Brands We currently use WebEx for quarterly companywide meetings, but it s expensive and difficult for employees to listen to the meetings later. We plan to simplify this complex process and cut costs by using Skype Meeting Broadcast for these large meetings moving forward. Jason Sele, IT Director, Zetec Customer case studies and videos: Accenture Case Study Infographic Ignite Session ABM Case Study Ignite Session Yapi Kredi Ignite Session Intermountain Healthcare Ignite Session More case studies available Microsoft Customer Stories.

  3. Complete meeting solution | Use the questions to start the conversation Skype Meetings Conversation starter questions Where you might take the conversation Collaborative meeting experiences, spontaneous or scheduled, from virtually anywhere with voice over IP, HD video, and secure content sharing all in a single user experience. Add telephone access to meeting invitations at the time of scheduling for attendees who cannot connect to the internet. Surface Hub, Microsoft s team collaboration device, and a full spectrum of meeting room devices with partners. How many solutions do you have today to support all the meetings happening in your organization? (Internal meetings, team meetings, financial analysts meetings, board meetings, vendors meetings.) How well do your solutions integrate with your existing productivity tools? Do your teams have to switch between applications to find the information they need? How difficult is it for you to provide employees a collaborative meeting experience, anywhere, anytime? The Microsoft meeting solution is fully integrated with your productivity tools. You can get input without leaving your doc through IM, screen share, talk, or video chat right in your docs. Co-authoring within the Skype Meeting experience you can even assemble the work during the meeting and see how people contribute to your work in real time. PSTN Conferencing Conversation starter questions Where you might take the conversation Use a local dial-in number to join Skype Meetings from any device, dial-out to bring participants into the meeting with a phone number. Simplified management with one meeting solution and single vendor, bill, and support channel. Increased business productivity and reach by providing diverse options to join a meeting. What are the different ways that participants join a meeting? (Web, client, audio, etc.) How well do your audio conferencing solutions integrate with your productivity and meeting solutions? How do your audio conferencing experiences help participants join meetings, regardless of the devices, particularly when internet access is not available? Microsoft covers all the different modalities that people can use to join a meeting. With PSTN conferencing people will be able to join meetings using a dial in number with a regular PSTN service. Just punch in numbers on a dial phone, it s simple and universal! Organizers can also bring people into the meeting with dial-out capabilities. Easily dragging people from the directory into the meeting. Skype Meeting Broadcasts Conversation starter questions Where you might take the conversation Reach thousands for very large meetings with Skype Meeting Broadcasts. Engaging, productive, and easy to organize webcasts powered by Skype for Business. Easy to join with just a browser and an internet connection. How often do you use webcast in your business (marketing, sales, recruiting etc.)? How well do your webcast solutions integrate with your productivity and meeting solutions? How easy is it for people to organize and join a webcast? Webcasting has become mainstream. Marketers, recruiters, professional sellers, business leaders, government leaders, people in academia and research use web casts to attract constituents and enable one to thousands conversations. People in charge of running, organizing, and producing the meeting will appreciate a very familiar and intuitive Skype experience. With Skype Meeting Broadcast, you can share your message with thousands. People can see and hear you with very little requirements (a browser would be enough).

  4. Modern Voice with Cloud PBX | Use the questions to start the conversation Call management Conversation starter questions Where you might take the conversation Make, receive, and transfer business calls in the office, at home, or on the road, using phone, PC, and mobile. Enable call hold, transfer, voice mail, and call forwarding. Mobilize business communications, enabling professionals to make, receive, and intelligently manage calls. Spans desk phones from partners like Polycom, mobile phones for iOS, Android, and Windows phones. What portion of your employees are on the road? How do employees make calls when on the road? How difficult is it to provide employees access from a variety of devices join meetings and make phone calls in order to be productive? Do you have separate systems for enabling voice, phone numbers, and telephony? Skype for Business enables real mobility, so people can use their device of choice to make business calls, using their own business phone number. The infrastructure for meetings and voice is simpler with one solution. Voice is natively integrated (make a call within Skype for Business), it s easier and more productive. Skype for Business significantly changes the economics as part of Office 365. Agility and management within Office 365 Conversation starter questions Where you might take the conversation Interoperate with existing assets and eliminate separate PBX systems over time. Take advantage of calling services from Telco operators worldwide with on-premises connection to Cloud PBX. Rapid provisioning, reporting, and diagnostics of voice services. Enjoy easy and rapid access to the latest innovations. What does your telephony infrastructure look like? Who manages it? How well do your voice solutions integrate with your productivity and meeting solutions? How fast can you adopt new telephony solutions? How long does it take you to deploy the latest versions? Microsoft built the voice solution so that it works with existing assets. IT departments will benefit from having more agility and consolidated management due to an integration of voice services with other services like email, document management, etc. Eliminate separate PBX systems and transition to the cloud PBX refresh can be very complex and expensive; continuous IT maintenance is required. This is a voice solution fully on the cloud, which enables customers to be more agile and respond to changing business needs. Operator and Microsoft calling services Conversation starter questions Where you might take the conversation Subscribe to domestic or international calling plans from Office 365. Use existing phone numbers (porting) or get new ones. Deliver secure, high quality voice and video traffic across the globe using Azure ExpressRoute for Office 365. Consolidate vendors, streamline operations, and lower total cost of ownership for telecommunications. How do you manage calling plans? Do you know how many vendors are managing your telephony solutions? How easy is it to enable voice services for your employees who are on the road? What makes Microsoft different is the manageability and integration. Customers can take advantage of calling services from telco operators worldwide with on-premises connection to Cloud PBX or subscribe to PSTN calling plans from Microsoft, if they are available in the region. Microsoft enables users worldwide to use Office 365 voice features with existing trunks. Skype for Business can help reduce travel costs and calling fees with streamlined operations.

  5. The role of the partner Partners Most customers will need help to guide them from beginning to end: The right System Integrator can bring the end-to-end solution together. Solution spans across: Technology providers (meeting end-points, phones). And net ops (Network, Wi-Fi, Express Routes). SYSTEM INTEGRATOR BRINGS THE END-TO-END SOLUTION System Integrator Customizations and interoperability with complex telephony solutions. Drive usage through entire customer lifecycle. Meeting and Cloud PBX rapid deployment. Technology Partners Multiple hardware and software solutions. Network operators Network operators are critical partners to deliver high quality services, sometimes they also function as System Integrators: Private network services with Express Route. Network optimization and monitoring. Managed Wi-Fi. Customer Network Operators Deliver network. E.g., ExpressRoute (can also play role of SI). Terms | Key definitions everyone should know to successfully position Skype for Business Meetings PSTN conferencing: Public Switched Telephone Network is the aggregate of the world's circuit-switched telephone networks that are operated by national, regional, or local telephony operators, providing infrastructure and services for public telecommunication. PSTN dial-in and dial-out conferring service provided by Microsoft includes the ability to: Dial-in conferencing: Add telephone access to meeting invitations at the time of scheduling for attendees who cannot connect to the internet. Dial-out conferencing: Add people to meeting by dialing a phone number, or join meeting audio via phone. Skype Meeting Broadcasting: Consolidate all meetings, even very large and town-hall style, on Skype for Business: Present and record from Skype for Business Client. Distributed via Azure Media Services. Watch from any browser or mobile device. Voice PSTN calling: Public Switched Telephone Network is the aggregate of the world's circuit-switched telephone networks that are operated by national, regional, or local telephony operators, providing infrastructure and services for public telecommunication. Phone numbers and phone lines from Office 365, assign users new numbers or re-use existing ones, and the ability to sign users up for domestic or international calling plans. Cloud PBX: A Private Branch Exchange is a telephone system within an enterprise that switches calls between enterprise users on local lines while allowing all users to share a certain number of external phone lines. Cloud PBX includes call management features delivered from Office 365 and enables call hold, transfer, voice mail, and call forwarding. Find more UC Fundamentals terms in the Skype for Business and Office 365 Sell It Right Boot Camp Participant OneNote on Infopedia. Additional resources For the most up to date information, see: //onramp. Select Office 365 E5 Select the Built for Teams and Networks tab View the Skype for Business on Infopedia: //infopedia Skype for Business page Office OnRamp Primary Industry and BDM Presentations Tech Preview (US) Value of O365 Calculator (TCO) Join the Skype for Business Yammer Group FY16 Skype for Business and Office 365 Sell-it-Right Bootcamp Content Office 365 E5 Battle Card: Cloud PBX. Office 365 E5 Battle Card: PSTN Calling Office 365 E5 Battle Card: Conferencing Find other conversation starters Dynamics CRM conversation starters

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