Election and Coronavirus Coverage Fundraising Tips
"Learn key messaging strategies for fundraising during election and coronavirus coverage. Discover resources and expert help for on-air fundraising. Prepare for crisis mode with practical advice. Contact us for assistance." (Total characters: 203)
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Presentation Transcript
Early Results People are listening and they re giving The new coronavirus Election coverage
Key Messaging As we raise money right now for this program and the others you listen to we want you to know you ll still hear all of our coverage of the election and the latest on the new coronavirus. We are a listener- supported public radio station, so please give generously for all the news coverage you re relying on.
Key Messaging Simple breaks don t try to do too much in a single break Let your listeners hear one clear, compelling idea Tell them about your funding and the critical role they play They re not listening all the time tell them in every break
Are we in crisis mode? What to do if the coronavirus becomes a crisis in your community?: https://go.greaterpublic.org/blog/when-to-stop-an-on-air- drive-due-to-major-news
Resources for you: On-Air Fundraising Scripts On-Air Fundraising Toolkit for Public Radio
Need help? Call on us! Anne Ibach aibach@opb.org Jay Clayton jclayton@greaterpublic.org
