Effective Communication Point of View
Point of view can be carefully designed and cultivated, or an organic
outgrowth of your organizational style.
Whatever your circumstance, the key to success is acting authentically.
That means communicating with a point of view that is believable,
appropriate and aligned with your organizational values.
Every successful communication effort has an inherent point of
view. Think of point of view as the tone, voice, style or
personality for your communication.
20%
The percentage of annual expenditures
that most nonprofits can spend on
lobbying.
17M
The number of Ice Bucket Challenge videos
that were shared to Facebook. The videos
were viewed more than 10 billion times by
440 million people.
74%
Percentage of participants in a 47-country
survey who said that seeing the film
An
Inconvenient Truth
caused them to change
some of their daily habits.
“Foundations should be as loud as possible about
issues, grantees, and grantmaking approaches that
move the work forward. I think foundations should be
extremely mouthy in an “it's not about us” kind of way”
Communication Leader
Private Foundation
“I have frequently heard advocates ask us to put our
name on something, because policymakers find it
easier to hear it from us.”
Communication leader
Private Foundation
“One of the things we have been thinking a lot about
lately is our voice. It's tricky trying to strike the right
balance between authentic, strategic, approachable,
and visionary.”
program leader
Private Foundation
What
“voice”
do
you use for your
communications?
Is your point of view
cultivated
or is it
organic
?
How is your
message
shaped
by your
point of view?
Every successful communication effort requires a carefully crafted point of view, reflecting the tone, voice, and style of your message. Authenticity is key, aligning with organizational values for credibility. Explore examples of impactful communication strategies and the importance of having a distinct point of view in conveying messages effectively.
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Presentation Transcript
Point of View Point of View www.com-matters.org www.com-matters.org www.com-matters.org
Point of View Every successful communication effort has an inherent point of view. Think of point of view as the tone, voice, style or personality for your communication. Point of view can be carefully designed and cultivated, or an organic outgrowth of your organizational style. Whatever your circumstance, the key to success is acting authentically. That means communicating with a point of view that is believable, appropriate and aligned with your organizational values. www.com-matters.org www.com-matters.org
Point of View Point of View 20% The percentage of annual expenditures that most nonprofits can spend on lobbying. www.com-matters.org www.com-matters.org www.com-matters.org
Point of View Point of View 17M The number of Ice Bucket Challenge videos that were shared to Facebook. The videos were viewed more than 10 billion times by 440 million people. www.com-matters.org www.com-matters.org www.com-matters.org
Point of View Point of View 74% Percentage of participants in a 47-country survey who said that seeing the film An Inconvenient Truth caused them to change some of their daily habits. www.com-matters.org www.com-matters.org www.com-matters.org
Point of View Foundations should be as loud as possible about issues, grantees, and grantmaking approaches that move the work forward. I think foundations should be extremely mouthy in an it's not about us kind of way COMMUNICATION LEADER Private Foundation www.com-matters.org www.com-matters.org
Point of View I have frequently heard advocates ask us to put our name on something, because policymakers find it easier to hear it from us. COMMUNICATION LEADER Private Foundation www.com-matters.org www.com-matters.org
Point of View One of the things we have been thinking a lot about lately is our voice. It's tricky trying to strike the right balance between authentic, strategic, approachable, and visionary. PROGRAM LEADER Private Foundation www.com-matters.org www.com-matters.org
Point of View What voice do you use for your communications? www.com-matters.org www.com-matters.org
Point of View Is your point of view cultivated or is it organic? www.com-matters.org www.com-matters.org
Point of View How is your message shaped by your point of view? www.com-matters.org www.com-matters.org
