Dyson Brand Innovation and Dependability
Discover the essence of Dyson's brand identity, built on innovation, performance, and design. Join a community that values well-designed, functional products and appreciates research and development. Explore the mission behind Dyson's commitment to solving everyday problems with engineering excellence.
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Presentation Transcript
Dyson Brand Identity Eliminating Additional Costs Tested to Last (5,127 Prototypes) Built for Performance Obvious Design Innovative Dependable Truly Aesthetic
Dyson Brand Image Stylish Gray Tone Iconic Bright Accent Colors (Yellow) Representative Red Transparency An apparent emphasis on functionality which drives their design. Often, what occurs internally is reflected externally.
Dyson Brand Community Seek Well-Designed Functional Products Appreciate Research & Development Find Value Beyond Price Loyal Despite Imperfection(s)
Dyson Brand Essence Our mission is simple. We solve the problems others seem to ignore. James Dyson No clogging. No loss of suction. Designed to Move. Innovation Engineering Design
