Brand Identity Workshop Facilitation Kit and Tools
BRAND PILLARS
WORKSHOP FACILITATION KIT
BRAND
Pillars
Workshop Facilitation Deck
PRE-ACTIVITY QUESTIONS
PERSONALITY
•
If your brand were someone you met at a
dinner party, how would you describe that
person?
•
What topics would interest that person?
•
How would they dress?
•
How would they talk?
•
If your brand were a superhero, how would
they save the world?
•
What aspects of this superhero would
resonate with your audience?
•
Where would your brand live?
•
Where would your brand travel on
vacation?
•
If your brand were a person in an interview,
what three skills would they highlight about
themselves?
•
Who are your brand’s friends?
•
How would your brand handle a tough
situation?
BRAND
1.
Draw a hexagon on a blank sheet of paper
(or use the duplicable template on the next
slide), and put it up on your wall.
2.
Using your values, look at a list of brand
personality archetypes. (There are many.)
3.
Determine which two of those archetypes
best describe your brand’s values.
4.
Assign the appropriate percentage
(primary: 70%; secondary: 30%) to each of
the archetypes.
ARCHETYPE
BRAND
ARCHETYPE
PRIMARY | 70%
SECONDARY | 30%
Archetype One
Archetype Two
BRAND
PERSONALITY
Viewing the personality archetype
combination you’ve identified, look at a list
of personality traits. (There are many.)
•
Select the three traits that you most
identify with your brand. Add them to
the top three hexagons.
•
Select the three traits that you least
identify with your brand. Add them to
the bottom three hexagons.
TRAITS
Explore a comprehensive kit for conducting a brand identity workshop, featuring activities like defining brand archetypes, assessing personality traits, and engaging in creative exercises to deepen brand understanding. Uncover the essence of your brand through thought-provoking questions and visual aids.
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Presentation Transcript
BRAND PILLARS WORKSHOP FACILITATION KIT
BRAND Pillars Workshop Facilitation Deck
PERSONALITY PRE-ACTIVITY QUESTIONS If your brand were someone you met at a dinner party, how would you describe that person? What topics would interest that person? How would they dress? How would they talk? If your brand were a superhero, how would they save the world? What aspects of this superhero would resonate with your audience? Where would your brand live? Where would your brand travel on vacation? If your brand were a person in an interview, what three skills would they highlight about themselves? Who are your brand s friends? How would your brand handle a tough situation? 1 4
BRAND ARCHETYPE 1. Draw a hexagon on a blank sheet of paper (or use the duplicable template on the next slide), and put it up on your wall. 2. Using your values, look at a list of brand personality archetypes. (There are many.) 3. Determine which two of those archetypes best describe your brand s values. 4. Assign the appropriate percentage (primary: 70%; secondary: 30%) to each of the archetypes. 2 4
BRAND ARCHETYPE Archetype One Archetype Two 3 4
BRAND PERSONALITY TRAITS TRAIT 1 Personality Trait TRAIT 2 TRAIT 3 Personality Trait Personality Trait Viewing the personality archetype combination you ve identified, look at a list of personality traits. (There are many.) NON-TRAIT 2 Personality Trait NON-TRAIT 3 Personality Trait Select the three traits that you most identify with your brand. Add them to the top three hexagons. NON-TRAIT 1 Personality Trait Select the three traits that you least identify with your brand. Add them to the bottom three hexagons. 4 4
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