Differences in Social Media Usage
Jens
Helge
Reelfs
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, Oliver Hohlfeld
†
, Niklas Henckell
‡
†
Brandenburg University of Technology
‡
The Jodel Venture GmbH
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Passive and Active Measurements Conference
March
30
, 202
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Germany
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Saudi Arabia
in the spotlight
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24/7 everyday communication
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Lots of platforms
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RW focuses single (US/EU) markets
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We focus on Jodel
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Unique design features
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Anonymity
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Hyperlocality
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Given these very same features
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How do users use it?
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What are implications on user experience?
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Comparison DE - SA
Differences in Social Media Usage Exist
Between Western and Middle-East Countries
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Ground truth
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Natural
Partitioning
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Country
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Time
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Activity
Differences in Social Media Usage Exist
Between Western and Middle-East Countries
*https://en.wikipedia.org/wiki/Saudi_Arabia
https://en.wikipedia.org/wiki/Germany
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Differences in Social Media Usage Exist
Between Western and Middle-East Countries
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Differences in Social Media Usage Exist
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Voting
Participation
Scores
Moderation
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Differences in Social Media Usage Exist
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Distributed
Content Moderation
Self-Reinforced
Voting
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Differences in Social Media Usage Exist
Between Western and Middle-East Countries
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Partition Data by Dynamics
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Country
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Time
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Activity
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Given equal opportunity
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In-Country:
Similar
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Cross-Crountry:
Attention Shifts
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Cultural Differences in Social
Media Usage
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Vantage Points matter!
Differences in Social Media Usage Exist
Between Western and Middle-East Countries
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!
... now it is time for
discussions.
https://h.reelfs.de
Differences in Social Media Usage Exist
Between Western and Middle-East Countries
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Ground truth
information from operator
•
Natural
Partitioning
•
Country
•
Time
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Activity
Differences in Social Media Usage Exist
Between Western and Middle-East Countries
*https://en.wikipedia.org/wiki/Saudi_Arabia
https://en.wikipedia.org/wiki/Germany
DE
SA
q75-100
q50-75
q25-50
q0-25
q75-100
q50-75
q25-50
q0-25
q75-100
q50-75
q25-50
q0-25
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Hello & Welcome.
In the next couple of minutes,
we are gonna be talking about
Differences in Social Media Usage
--- Spotlighting Germany
& the Kingdom of Saudi Arabia
I am Helge, Researcher & PhD Student at BTU
– and this is joint work with Oliver & Niklas.
Thanks
• for organizing PAM
• And the Reviewers for their feedback
Due to time, I will be showing only a Sneak Peek.
packed with lots of content, but bear with me.
Let‘s get right into it & start with a short Motivation
(#)
An insightful study highlights the differences in social media usage between Germany and Saudi Arabia, focusing on user behavior, motivation, community engagement, and structural implications. The research delves into unique design features of platforms like Jodel, exploring how cultural nuances shape user experiences in these distinct regions. By analyzing user interactions, voting patterns, and content moderation, the study sheds light on the diverse social media landscapes in Western and Middle-Eastern countries.
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Presentation Transcript
Differences Differences in Social Media Usage in Social Media Usage Germany & Saudi Arabia in the spotlight Jens Helge Reelfs , Oliver Hohlfeld , Niklas Henckell Brandenburg University of Technology The Jodel Venture GmbH Passive and Active Measurements Conference March 30, 2022 1
Motivation Motivation Human 24/7 everyday communication Lots of platforms RW focuses single (US/EU) markets We focus on Jodel Unique design features Anonymity Hyperlocality Given these very same features How do users use it? What are implications on user experience? Comparison DE - SA Human Behavior Behavior in Social Media Motivation Human Human Behavior Behavior in Social Media in Social Media in Social Media Motivation Community Feed But WHY DE & SA? a Jodel (thread) Distinct Communities (by design) Mining Up-/Downvote & Karma Behavioral Differences Differences in Social Media Usage Exist Between Western and Middle-East Countries 2
*https://en.wikipedia.org/wiki/Saudi_Arabia https://en.wikipedia.org/wiki/Germany Dataset Dataset & Eval Backbone & Eval Backbone Ground truth information from operator 6m 5 4 3 2 1 0 Type DE SA q75-100 Aachen User 3.6M 1.2M q50-75 DE Munich q25-50 Berlin Content 285M 469M q0-25 Wait, Interaction 3.0G 961M q75-100 Riyadh what happened Here? q50-75 Jeddah SA q25-50 Dammam Natural Partitioning Country Time Activity q0-25 Organic Growth Differences in Social Media Usage Exist Between Western and Middle-East Countries 3
Users vs. Interactions Users vs. Interactions time Ok, but Mostly Casual Use Similar, Power-Law No. do they do the same? Differences in Social Media Usage Exist Between Western and Middle-East Countries 4
Structural Implications Structural Implications Participation Participation Voting Voting Scores Scores Moderation Moderation Engagement Speed Content Thread Length Discussions User Experience Differences in Social Media Usage Exist Between Western and Middle-East Countries 5
Major Attention Shifts Major Attention Shifts - - Voting Voting Distributed Content Moderation SA content receives less votes Understood, implications? Self-Reinforced Voting Differences in Social Media Usage Exist Between Western and Middle-East Countries 6
Sneak Peek Sneak Peek - - Summary Summary Partition Data by Dynamics Country Time Activity Given equal opportunity In-Country: Similar Cross-Crountry: Attention Shifts Cultural Differences in Social Media Usage Vantage Points matter! Partition data Analyze Patterns Structural Implications Differences in Social Media Usage Exist Between Western and Middle-East Countries 7
Check out the paper Check out the paper for more! for more! ... now it is time for discussions. https://h.reelfs.de Differences in Social Media Usage Exist Between Western and Middle-East Countries 8
