: Cred's Unconventional Strategies
Discover the ingenious tactics employed by Cred, the Indian fintech unicorn, to captivate audiences and disrupt the credit industry. From quirky celebrity ads to meme-worthy campaigns, Cred's marketing moves have sparked curiosity and ignited a credit revolution.nnUnravel the secrets behind Cred's meteoric rise, fueled by its visionary founder Kunal Shah's credible personal brand, engaging content strategies, and strategic partnerships. Envision the potential of replicating their success in your own ventures.nnElevate your marketing game by learning from Cred's playbook. Download this insightf
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
MAD MARKETING MOVES MAD MARKETING MOVES Sending Cakes, Celebrity Ads and Kickstarting a Credit Revolution by digitallogiyasundar
About Cred Business Model of Cred Viral Marketing Moves Advertising Campaigns Kunal Shah's Personal Brand Content Marketing Strategy IPL Sponsorship Future Growth Strategy DIGITALLOGIYASUNDAR
ABOUT CRED ABOUT CRED Founded in 2018, headquartered in Bengaluru Founded by Kunal Shah, also founded Free Charge (sold to Snapdeal for ~$400M) Vision to make India a creditworthy nation like the US credit economy Unique value prop of rewarding users with 'Cred Coins' for paying credit card bills on time DIGITALLOGIYASUNDAR
BUSINESS MODEL BUSINESS MODEL Initially targeted wealthy individuals with 'Cred Club', now open to all with 750+ credit score Partnerships with brands like rewards programs of airlines, hotels, retailers 'Cred Rent Pay' allows paying rent via credit card Monetizes via commission from brand partners, potential subscription fees DIGITALLOGIYASUNDAR
VIRAL MARKETING GENIUS VIRAL MARKETING GENIUS 2019 cake delivery office stunt generated curiosity, new user acquisition 'Mega Jackpot' perfectly timed with Bitcoin mania, grabbed headlines 'Powerplay' campaign engaged users by showcasing them on virtual fan boards DIGITALLOGIYASUNDAR
BUZZ-WORTHY ADVERTISING BUZZ-WORTHY ADVERTISING 'Great for Good' campaign created meme-fest with its quirky, abnormal celeb depictions 'Not Everyone Gets It' highlighted exclusivity, aspirational lifestyle positioning Influencer ads for luxury travel vertical tap into younger, affluent audience DIGITALLOGIYASUNDAR
KUNAL SHAH'S CREDIBLE PERSONAL BRAND KUNAL SHAH'S CREDIBLE PERSONAL BRAND Active on Twitter, Instagram sharing insights, engaging with entrepreneurs His persona synonymous with Cred's brand identity and vision Credibility as a serial entrepreneur who sold FreeCharge for a mega multi-million exit DIGITALLOGIYASUNDAR
EDUCATING THROUGH CONTENT EDUCATING THROUGH CONTENT Blogs simplify complex finance topics like credit cards, fintech for users 'On The Money' YouTube series driving finance/credit literacy 'Curious' podcast explores diverse topics through credible guests DIGITALLOGIYASUNDAR
AMBITIOUS FUTURE ROADMAP AMBITIOUS FUTURE ROADMAP Following proven playbook of discounts/cashbacks for initial growth Potential premium membership model like Amazon Prime Leveraging data for personalized products, entering lucrative fintech verticals DIGITALLOGIYASUNDAR
FOR MORE TIPS please follow @digitallogiyasundar
