Creative Design Journey: From Motifs to Final Chilli Design
Exploring various motifs and design concepts, the creative journey led from Asian representation to a final design featuring a chilli as the main focus. The process involved research, development, and refinement to convey the essence of Healthy Choice as an Asian and vegetarian brand through innovative and original design choices.
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UT2 PROCESS Rajeshree Rakunathan 104576
Motifs After doing my research, I decided that to first find out what represented Asia, because Healthy Choice is an Asian brand. I also decided to find out more about what sort of vegetable I could use, to represent the brand because it was a vegetarian brand.
Design Development At first I decided to do something like this: Because elephants are something that can represent Asia. Most Asian cultures(indonesian, indian, thai) are aware of elephants, and what they represent(good fortune).
This was one of my first designs. I changed the colour of the elephant to pink, because of the phrase in the pink of health . I also added leaves, to show that it was vegetarian , plus elephants are plant eaters, so it could represent vegetarians However, I decided that it was too abstract, and maybe using an animal could be misleading.
Then I decided to do something like this: Because I thought that I could use a person to represent both Asia, and vegetarianism.
So I decided to do this, a Geisha. I used a carrot in her hair instead of using a hair pin, and again, her clothes are pink, because I wanted to promote healthy eating. However, I realised that using a person would be a little biased, because a Geisha would only represent the Japanese, and not the rest of Asia, and people might think that it s a Japanese brand. So I scrapped the idea.
Finally I got inspired by: So I decided to find a way, to come up with something original, using the chilli as the main focus.
My Design This is the final design that I chose in the end. The chilli is very popular in Asia, as we are known for our spicy food. I thought this would be a good way to represent Asia. The chilli is also a vegetable, so I decided that it would be appropriate.
Colour&Treatment I used bright colours, because I wanted to attract people to the brand, and also because I wanted to show that being vegetarian doesn t mean that the food has to be boring, and that you could spice it up. I decided to do a very graphic design, because I thought it would be able to attract more young people to consider eating vegetables.
Colour I also played around with colour, using pink instead of red, to promote, again healthy , but I think that it doesn t have the same effect as the red chilli does. It s sort of dull.
Font type Because my logo looks a little like a stamp, I decided to use a font that looked like a stencil. Healthy Choice HEALTHY CHOICE Healthy choice Healthy Choice In the end, I chose this, because I thought it looked nicer than the rest, in it fit really well in the design as compared to the others.
