Business Revitalization Strategy for Byarugaba's African Adventures

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Launching a comprehensive plan to help Byarugaba's African Adventures bounce back from the pandemic, focusing on rebranding, niche markets, online presence, and growth strategies. Recommendations include emphasizing African safari experiences. Addressing fierce competition and regulatory challenges, the strategy aims to future-proof the business and enhance brand recognition amidst reduced travelers and testing concerns. Financial analysis shows the need to adapt and respond effectively to crisis-induced fluctuations.

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  1. BYARUGABAS AFRICAN ADVENTURES local. authentic. real. smart consulting

  2. Agenda Introduction & Analysis Jon Butler Alternatives & Recommendation Kaitie Collins Implementation Aidan Moores Financials & Risks Belle Steinhauer What Success Looks Like Jon Butler smart smart consulting consulting

  3. Challenge How does Byarugaba bounce back from the pandemic and grow his business? smart smart consulting consulting

  4. Key Issues Fierce Competition Fierce Competition Restrictions & Regulations Restrictions & Regulations Reach & Visibility Reach & Visibility Brand Recognition Brand Recognition smart smart consulting consulting

  5. Key Objectives Niche Focus Niche Focus Future Proof Future Proof Online Presence Online Presence Growth Growth smart smart consulting consulting

  6. Recommendation Tony Byarugaba rebrand as Byarugaba's African Adventures to be the go-to African safari adventure. smart smart consulting consulting

  7. Analysis JON BUTLER smart consulting

  8. Analysis Building the Building the Story Story The Internal Review The Situation Competition smart smart consulting consulting

  9. The Situation Reduced Travelers Border Restrictions Testing Concerns smart smart consulting consulting MUST FUTURE PROOF BUSINESS TO RESPOND TO CRISIS AND CHANGE

  10. The Situation: Financial Position Revenue: Woodland Lodges (USD) $120,000 $100,000 $80,000 $60,000 $40,000 $20,000 $- 2016 - 2017 2017 - 2018 2018 - 2019 2019 - 2020 2020 - 2021 Revenue smart smart consulting consulting STRONG BEFORE PANDEMIC

  11. The Situation: Financial Position Revenue: Mamaland Safaris (USD) $600,000 $500,000 $400,000 $300,000 $200,000 $100,000 $- 2016 - 2017 2017 - 2018 2018 - 2019 2019 - 2020 2020 - 2021 Revenue smart smart consulting consulting HIGH REVENUE, BUT LOWER PROFIT GROWTH

  12. The Situation: Financial Position Mamaland Safaris Woodland Lodges NET PROFIT MARGIN 34% -26% NET PROFIT MARGIN 8% -54% YEAR YEAR 2016-2020 2020-2021 2016-2020 2020-2021 smart smart consulting consulting FOCUS ON WOODLAND LODGES

  13. Internal Review: Capabilities Experience & Capacity to Learn Resilient & Adaptable Focus on Traveler Care Local Knowledge of Africa Connection smart smart consulting consulting YOU ARE THE CORE VALUE PROPOSITION -> GROW YOUR BRAND!

  14. Internal Review: Challenges Limited Resources & Scalability Marketing Expertise Simple Packages smart smart consulting consulting NEED TO FOCUS ON CAPACITY BUILDING AND STREAMLINING

  15. The Competition Crowded landscape European-based US-based African-based Gorilla Tours + Matoke Tours 45% profit margin smart smart consulting consulting EXPLORE PARTNERSHIPS TO GROW

  16. Alternatives & Recommendation KAITIE COLLINS smart consulting

  17. Alternatives Invest in new lodging facilities Invest in Mamaland Tours Rebrand as Byarugaba's African Adventures smart smart consulting consulting

  18. Alternative #1: Invest in new lodging facilities Pros Cons Grow Footprint No brand recognition High capital costs No differentiation No focus on Mamaland Tours smart smart consulting consulting

  19. Alternative #2: Invest in Mamaland Tours Pros Cons Grows Safari Capacity No brand recognition Capital costs needed No differentiation No focus on Woodland Lodges smart smart consulting consulting

  20. Alternative #3: Rebrand as Byarugaba's African Adventures Pros Cons Brand recognition No footprint growth Expand business Online presence Minimal capital investment smart smart consulting consulting

  21. Decision: Presenting...Byarugaba's African Adventures! Key Objectives Invest in Lodges Invest in Tours Rebrand Niche Focus Future Proof Online Presence Growth smart smart consulting consulting

  22. Recommendation Tony Byarugaba rebrand as Byarugaba's African Adventures to be the go-to African safari adventure. smart smart consulting consulting

  23. Implementation AIDAN MOORES smart consulting

  24. Implementation Rebrand and restructure Enhanced marketing efforts Subcontractor to European tour operator(s) smart smart consulting consulting

  25. I believe there is more I can do." -TONY BYARUGABA smart consulting

  26. Rebrand Launch Byarugaba s African Adventures identity smart smart consulting consulting

  27. BYARUGABAS AFRICAN ADVENTURES local. authentic. real. smart consulting

  28. Immerse yourself in African culture smart consulting

  29. Lodging Remains Unchanged Locations maintain existing identity under new corporate brand As business grows, opportunity to grow local employment smart smart consulting consulting

  30. Established Reach Why Matoke Symbiotic Consistency smart smart consulting consulting

  31. Activity Plan Introduce new brand Communicate plan with existing staff Hire digital expert (immediately) (immediately) Reorganize business structure Launch online offering Introduce new packages (within 3 months) (within 3 months) Evaluate uptake on packages Evaluate uptake on packages Continue to enhance online presence Continue to enhance online presence Grow local employment Grow local employment (within a year) (within a year) smart smart consulting consulting

  32. Tour Packages Byarugaba's Big 5 + Zebras & Giraffes + Mountain Gorillas $900 $1,100 $1,400 Byarugaba s Birding Add-on $250 smart smart consulting consulting

  33. Custom Virtual Tour Options Byarugaba's Big 5 + Zebras & Giraffes + Mountain Gorillas $30/pp $40/pp $50/pp Byarugaba s Birding Add-on $25/pp smart smart consulting consulting

  34. Digital Expert Responsible for online presence Build out of website Equip and train staff on equipment for virtual tours smart smart consulting consulting

  35. Implementation Budget Total Cost of $57,500 to $126,500 smart smart consulting consulting

  36. Financials & Risks BELLE STEINHAUER smart consulting

  37. How much will this cost? TASK COST Digital Expert $12,000 15,000 Rebrand $30,000 50,000 IT Infrastructure $10,000 20,000 Legal $5,500 11,500 HR $0 30,000 TOTAL $57,500 126,500 smart smart consulting consulting

  38. Where will the money come from? Internal funding Cash Additional investment from existing business partner smart smart consulting consulting

  39. Financial Projections Additional Revenue $800,000.00 $700,000.00 $600,000.00 $500,000.00 $400,000.00 $300,000.00 $200,000.00 $100,000.00 $- 2022-2023 2023-2024 2024-2025 Revenue smart smart consulting consulting

  40. Risks & Mitigations Risk Risk Level Level Mitigation Mitigation Business partner rejection Competitive consolidation offer High Pandemic resurgence Medium Medium Online offering Rejection by consumers Flexible offering, niche Flexible offering, niche market market Medium Medium smart smart consulting consulting

  41. What Success Looks Like JON BUTLER smart consulting

  42. What Success Looks Like Local. Authentic. Real. Local. Authentic. Real. Niche Focus Virtual Tour Option Virtual Tour Option Future Proof Instagram, Instagram, Youtube Websites Websites Youtube, TikTok, Facebook, Travel , TikTok, Facebook, Travel Online Presence Improve Profit Margin Improve Profit Margin Growth smart smart consulting consulting THE SMART WAY FORWARD

  43. Questions? THANK YOU smart consulting

  44. Contingency Plan Build New Lodge Build New Lodge Near Near Airport Airport Been here Been here before before Growth Growth smart smart consulting consulting

  45. Financial Assumptions All profits have been retained as cash Value of UGX relative to USD is stable 1 USD = 3,500 UGX smart smart consulting consulting

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