Business Model & Idea Canvasses by Sofyan Al Khalaileh

 
 
1
Business Model & Idea Canvasses
Sofyan Al Khalaileh
Head of Business Incubators - Innovation and Entrepreneurship Center
 
A 
business model 
describes
how an idea will create
value.
Business model: Definition
Business model: Definition
 
Product & service
sales
 
Subscription to a
service
 
Ad revenue
How do they make money?
How do they make money?
 
Freemium
Subscription to a
Service
 
Commission
How do they make money?
How do they make money?
You can visualize your business model
using a 
business model canvas
Building your business model
Building your business model
Value
Value
proposition
proposition
 
Cost structure
 
Revenue streams
 
How might you make $ from this?
What value, other than money, are you
hoping to create?
 
Customer
relationships
 
Channels
 
Customer
segments
 
Key activities
 
Key resources
 
Key partners
What external
partnerships
should you invest
in?
Mentors?
Lawyers?
Distributors?
Suppliers?
 
How much 
time
 and 
money
 will be required
to do this?
 
How will customers
find out about you?
How will you get
products to them?
 
Who are your paying
customers?
Do you have any
non-paying
customers?
How large is this
group?
Do you have
multiple customer
segments?
 
What types of
interactions will your
customers expect to
have with you?
 
What will it cost for:
Manufacturing?
Intellectual property?
Human resources?
 
What will your
business spend the
most time doing?
Product development?
Sales? Other?
The structure of the business model canvas
can be used to develop any idea...
…even if you aren’t planning on turning
that idea into a business.
Adapting the business model canvas
Adapting the business model canvas
By modifying the language of the business
model canvas, we can transform it into an
“idea canvas.”
Adapting the Business Model Canvas
Adapting the Business Model Canvas
 
The cost of your idea
 
The value of your idea
 
Social value
Academic value
Monetary value
Time investment
Which collaborators would be valuable to
invest in?
Material investment
Sofyan Al Khalaileh
Head of Business Incubators - Innovation and Entrepreneurship Center
s.khalaialeh@ju.edu.jo
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Concept of a business model canvas and how it can help create value. Learn about different revenue streams, customer segments, and key resources essential for building a successful business model canvas. Adapt the canvas structure to develop ideas effectively."

  • Business Model
  • Idea Canvasses
  • Value Creation
  • Revenue Streams
  • Sofyan Al Khalaileh

Uploaded on Feb 25, 2025 | 0 Views


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Presentation Transcript


  1. 1

  2. Business Model & Idea Canvasses Sofyan Al Khalaileh Head of Business Incubators - Innovation and Entrepreneurship Center

  3. Business model: Definition A business model describes how an idea will create value.

  4. How do they make money? Product & service sales Subscription to a service Ad revenue

  5. How do they make money? Commission Freemium

  6. Building your business model You can visualize your business model using a business model canvas

  7. Customer segments Who are your paying customers? Customer relationships What types of interactions will your customers expect to have with you? Key activities What will your business spend the most time doing? Key partners What external partnerships should you invest in? Product development? Sales? Other? Do you have any non-paying customers? Value proposition Channels How will customers find out about you? Key resources Mentors? Lawyers? Distributors? Suppliers? How large is this group? What will it cost for: Manufacturing? Intellectual property? Human resources? Do you have multiple customer segments? How will you get products to them? Revenue streams How might you make $ from this? What value, other than money, are you hoping to create? Cost structure How much time and money will be required to do this?

  8. Adapting the business model canvas The structure of the business model canvas can be used to develop any idea... even if you aren t planning on turning that idea into a business.

  9. Adapting the Business Model Canvas By modifying the language of the business model canvas, we can transform it into an idea canvas.

  10. Audience relationships What kind of relationship are you trying to build with your audience? Key activities YOUR IDEA Key partners Audience segments What specific tasks must you do to get your idea off the ground? Project idea Who can you ask to invest their time and energy to help you? Who is your idea for? Lesson idea What are the needs of this group? Channels What are some different ways of presenting your idea? Key resources Teachers? Peers? Parents? Subject experts? Thesis statement What materials should you invest in? Why would they find your idea valuable? Hypothesis The cost of your idea Time investment Which collaborators would be valuable to invest in? Material investment The value of your idea Social value Academic value Monetary value

  11. Sofyan Al Khalaileh Head of Business Incubators - Innovation and Entrepreneurship Center s.khalaialeh@ju.edu.jo

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