Pitch Co-Op! 2021 Business Idea Presentation Guide

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"This guide provides a structured approach for presenting your business idea with local focus in a quick and effective manner. It includes slides on company overview, opportunity recognition, value proposition, business model, and target customer overview. Use it to craft a compelling pitch within a time limit and impress potential partners or investors."


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  1. Pitch Co-Op! Pitch Kit 2021 Major Partners: Major Partners:

  2. The following slides are a guide to help you with the presentation of your business idea with a local focus. Feel free to incorporate your own branding or supplemental information as you deem necessary. Keep in mind you only have 5 minutes to make your presentation. Good luck! Complete the following slides and submit them online at www.gew.bm or email to info@bedc.bm Major Partners: Major Partners:

  3. Guidance Notes The Cooperative Pitch should be quick and to the point. Following is a suggested guideline of how to use your time: Good Start (1 min) Good Intro to your idea (1 min 30 sec min) Good Description (1 min 30 sec) Good Finish (1 min) You will also be given 3 minutes for Q&A Major Partners: Major Partners:

  4. Company Name & Key People What is the name of your Cooperative? Include any logos and slogans. Cite the qualifications of the management team and other key personnel. Be sure to not only mention the founding members, but also key employees. How many employees will you need? Include the key attributes and skill sets that are required for the position(s) you will be filling for key posts. Major Partners: Major Partners:

  5. Opportunity Recognition & Value Proposition State the opportunity you have identified in the marketplace and how you are qualified to meet it. State your value proposition - What makes your business unique? Why people will choose your business over your competitor? Cite your mission statement, if you have developed one. What is your ultimate goal for your cooperative? Major Partners: Major Partners:

  6. Description of the Cooperative/ Business Model Business Model is one part product and one part infrastructure, so provide a quick overview of the key logistical and operational aspects of the cooperative. What type of cooperative business (retail, wholesale, manufacturing, or service-oriented) you will be starting? What type of cooperative will it be? Worker, consumer, purchasing, hybrid, etc. In as concise a way as possible, describe the product and/or service to be offered. Don t get bogged down in the details; mention any unique aspects of the product, its use and appeal, and what stage of the product life cycle you are in. Major Partners: Major Partners:

  7. Market Size and Target Customer Overview of the current Bermuda market and your specific competition How much research have you conducted and what type? Define what niche areas you may be focusing on. Description of target customer ? Why are you drawn to the cooperative model? Who will be most attracted to your product or service? What is their demographic description? From what location will you conduct your business? Major Partners: Major Partners:

  8. Resource Requirements What are your Start-Up Costs and Working Capital (Operating Costs). List your start-up costs including: licenses and permits, outfitting your physical space, business vehicle, tools and equipment, sufficient inventory, and shipping and duty for all. List your operating expenses for the first 3 months (or to carry you to where you are generating enough income to cover such costs) including: payroll plus benefits, rent, utilities, insurance, and payments on any loans you secure. Major Partners: Major Partners:

  9. Sales Forecast What is your average cost for your product/service? How many sales can you generate weekly, monthly? What are your assumptions to support your projected sales (i.e. you will sell 10 widgets a day, 5 days a week at $5 a widget for a total weekly income of $250). What is your breakeven point (Breakeven point = fixed costs/ (unit selling price variable costs)? Major Partners: Major Partners:

  10. Conclusion and Call-to-action Be sure to ask the judges/investors to kindly consider supporting your venture. Wrap up your Pitch with a strong statement and call-to- action. Complete the following slides and submit them online at www.gew.bm or email to info@bedc.bm Major Partners: Major Partners:

  11. Additional Resources The Economic & Cooperative Development Unit s website has https://bedc.bm/economic-cooperative-development-unit/ a wealth of additional resources you can take advantage of: https://bedc.bm/economic-cooperative-development-unit/ The USDA has a handy how to guide for starting a cooperative: https://www.rd.usda.gov/files/CIR45-14.pdf https://www.rd.usda.gov/files/CIR45-14.pdf The BEDC has a cashflow template and other resources you https://bedc.bm/small-business-tool-box/ https://bedc.bm/small-business-tool-box/ can take advantage of: https://bedc.bm/small-business-tool- box/ Major Partners: Major Partners:

  12. Additional Notes The key to a pitch is keeping it short (5 minutes) and to the point. Less is often more you can expand in handouts and Q&A. Rehearse! Speak to the people don t read from papers (but have them available for a glance if needed). This PowerPoint is a template. If you answer the questions it will guide you and provides you a structure. You can add pictures and make the PowerPoint your own it serves to tell you what you SHOULD address in your pitch. Major Partners: Major Partners:

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