Botanic Garden Accessibility Analysis
Botanic Garden
Accessibility Analysis
Fort Worth City Council Work Session
June 18, 2019
Susan Alanis, Assistant City Manager
Scott Wilcox, Amon Carter Museum of American Art
Bob Byers, Director, Fort Worth Botanic Garden
1
Purpose of Today’s Presentation
Clarify and obtain approval on accessibility options at the Fort
Worth Botanic Garden
•
10/30/18 –
Presentation on Fort Worth Botanic Garden Task
Force Recommendations:
Admission fee with various accessibility options
Governance of the Garden should transition to non-profit management
2
Strategic Plan: Task Force
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3
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4
Revenue Goals
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5
General Recommendation
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6
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7
What the Research Says:
1.
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8
Accessibility Goals
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9
Recommended Accessibility Options
1.
Membership: Family membership
2.
Lone Star Card Discounts, SNAP/WIC
•
Discounted Family Membership
•
Museums4All
3. MusePass
4. Sponsored Field Trips
5. Blue Star Program
6. Family Community Pass Program
10
M
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f
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1
1
/
1
3
/
2
0
1
8
M
&
C
•
Require City Council approval for any reductions or elimination of
accessibility options
•
Staff to evaluate various free times
•
Fort Worth students
or
FWISD students
•
Free day each week---one suggestion to rotate the day to ensure
convenience for all
•
Free hours at end of day for residents only
•
Free family day once per month
•
Directed staff to work with other cultural institutions to evaluate and
return to City Council before fee implementation
11
12
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Discussion and Questions
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Presentation at Fort Worth City Council work session regarding accessibility options at the Botanic Garden. Discusses recommendations from the Task Force, strategic plan, revenue goals, and approved fees for admission. Emphasis on balancing revenue needs with maintaining accessibility for all citizens.
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Presentation Transcript
Botanic Garden Accessibility Analysis Fort Worth City Council Work Session June 18, 2019 Susan Alanis, Assistant City Manager Scott Wilcox, Amon Carter Museum of American Art Bob Byers, Director, Fort Worth Botanic Garden 1
Purpose of Todays Presentation Clarify and obtain approval on accessibility options at the Fort Worth Botanic Garden 10/30/18 Presentation on Fort Worth Botanic Garden Task Force Recommendations: Admission fee with various accessibility options Governance of the Garden should transition to non-profit management 2
Strategic Plan: Task Force Purpose: To formulate prudent financial management policy recommendations that will strategicallyensure the sustainability of the Fort Worth Botanic Garden and effectively maximize the full potential of the Garden as a world class museum while maintaining accessibility to all citizens. 3
Key concerns for the Task Force 1. Establish the current condition and long term needs of the Garden, 2. Determine what additional funding was needed to assure sustainability and review possible new funding sources, 3. Consider the impact of potential fees on the public and develop mechanisms that would assure accessibility, and 4. Evaluate various governance options and recommend which would best serve the Garden. 4
Revenue Goals 1. Find best compromise between revenue and affordability 2. Invest in programs that improve access 3. Engage and support families 4. Improve programming 5. Fully fund operating needs and address deferred maintenance 5
General Recommendation An admission fee is necessary to accomplish these goals, but should be closely tied to accessibility options that allow all citizens to benefit from the Garden and its programs. It not only provides needed financial support, but also drives a robust membership program important for a successful development program. 6
Approved Fees Admission: Adults: $12 Child, 6 15: $6 Senior, 65+: $10 Membership Level Family Lone Star Family Individual Dual Contributing Supporting Sponsor Includes: Plus reciprocal privileges 2 named adults & all children <18 years in household Same as above One named adult Two named adults Family plus 1 additional adult per visit Family plus 2 additional adults per visit Family plus 2 adults per visit and 2 event tickets Fee $100 $30 $50 $80 $200 $500 $1,000 7
What the Research Says: 1. Free days as primary access strategy DO NOT change visitor demographics or reach underserved audiences 2. Well designed programs funded by adequate revenue DO improve access 3. Properly funded offerings and facilities build audiences, including underserved 8
Accessibility Goals 1. Provide multiple access options to the garden 2. Reduce impact on membership through carefully crafted programs 3. Avoid issues other institutions have experienced relying on free admission to assure accessibility 9
Recommended Accessibility Options 1. Membership: Family membership 2. Lone Star Card Discounts, SNAP/WIC Discounted Family Membership Museums4All 3. MusePass 4. Sponsored Field Trips 5. Blue Star Program 6. Family Community Pass Program 10
Motion from 11/13/2018 M&C Require City Council approval for any reductions or elimination of accessibility options Staff to evaluate various free times Fort Worth students or FWISD students Free day each week---one suggestion to rotate the day to ensure convenience for all Free hours at end of day for residents only Free family day once per month Directed staff to work with other cultural institutions to evaluate and return to City Council before fee implementation 11
Additional Accessibility Review 1. Received input from eight Fort Worth cultural institutions 2. Conducted more detailed projections of task force 3. Prepared financial impact of five additional accessibility scenarios 12
Input Session With Cultural Institutions Jessica Brandup Kimbell Art Museum Rob Denkhaus Fort Worth Nature Center and Refuge Mike Fouraker Fort Worth Zoo Patricia Harrison Botanical Research Institute of Texas Kendal Lake Museum of Modern Art Rena Lawrence Log Cabin Village Rebecca Rodriguez Museum of Science and History Scott Wilcox Amon Carter Museum 13
Experience of Cultural Institutions Assessment of Task Force Recommendation: Assessment of Task Force Recommendation: Proposal is generous School programs introduce many children who may never visit with their families, but have important experiences and may return as adults Currently approved options are already risking financial health Consider phasing in options to gauge impact 14
Experience of Cultural Institutions Role of Fees: Perceived value (and respect for site and experience) increases Free facilities/programs are more poorly attended than those with fees, which are seen as more worth the time 15
Experience of Cultural Institutions Guest impact of Free Admission: Free program on peak days resulted in overcrowding, poor visitor experience, complaints 16
Experience of Cultural Institutions Demographic impact of Free Admission: Does not increase visitation by target audience National survey showed only $2-3k average household income difference between free and paid admission* Zoo s price days: $5K decrease in average household income Incorporating free family programming with targeted marketing has best response, not free admission *Impacts Research and Development National organization focusing on non-profits 17
Experience of Cultural Institutions Operational impact of free admission: Additional staff needed for several hours or rotating days for anticipated increased attendance has scheduling and cost implications Parking and traffic implications Verifying residents versus non-residents can bog down admission process and result in guest dissatisfaction Zip code discrepancies Guests of residents 18
Recommended Accessibility Options 1. Membership: Basic Family Membership 2. Lone Star Card Discounts, SNAP/WIC a. Discounted Family Membership - $30 b. Museums4All - $1.00 adult admission, children <15 free 3. MusePass Free family passes in CFW public libraries 4. Sponsored Field Trips Program 5. Return ticket for field trips students on free and reduced lunch 6. Blue Star Program free active military admission, Memorial Day Labor Day 7. Family Community Pass Program 4,500 passes through non-profits 19
Revised Recommendation Adjusted basic family membership rates from $100 to $80 Proceed with all access options supported by task force Fine-tune school group target grade to meet the needs of the districts Add special needs adult children to family memberships Add free after-hours (6-9pm) Family and Cultural Events at least quarterly, growing to monthly over time (e.g. Mariachi Concerts, Ethnic Foods Festivals) 20
Options for Consideration 2nd/4th Monday: free 1st hour in a.m. & last hour in p.m., residents only One 1/2 price Saturday morning, 3 hours, per month Children < 18 years: free 3:00 p.m. - 6:00 p.m. every school day, residents only Risk: Reduces admission and membership revenue by $108,850 and 35% overall loss in memberships 21
Task Force Recommendations* Revenue Source FY2019 FY2020 FY2021 FY2022 FY2023 FY2024 $5,847,799 $7,412,913 $7,592,242 $8,099,570 $8,281,638 $8,714,561 Gross Revenue $5,400,990 $5,563,020 $5,729,910 $5,901,808 $6,078,862 $6,261,228 Total Expenses $446,809 $1,849,893 $1,862,332 $2,197,762 $2,202,776 $2,493,334 Net Revenue $0 $756,281 $915,000 $868,313 $847,563 $826,813 Debt Service $460,000 $640,000 $0 $0 $0 $0 Start-Up Costs $48,030 $322,249 $512,320 $617,870 $745,885 $768,262 Proposed Positions -$61,222 $131,363 $435,011 $711,580 $609,329 $858,259 Balance to Programming -$1,213,192 -$746,388 -$252,668 $129,450 $155,214 $426,521 Operating Sustainability *Figures Shown are Adjusted for Probability to Visit Based On Ability to Afford Admission 22
Additional Options All Task Force Recommendations 2nd/4th Monday: free 1st hour in a.m. & last hour p.m., residents only Children < 18 years: free 3:00-6:00 p.m. every school day, residents only One 1/2 price Saturday morning, 3 hours, per month Revenue Source Gross Revenue Total Expenses Net Revenue Debt Service Start-Up Costs Proposed Positions Balance to Programming Operating Sustainability FY2019 $5,847,799 $5,400,990 $446,809 FY2020 $7,304,062 $5,563,020 $1,741,042 $756,281 $640,000 $322,249 $22,512 -$855,239 FY2021 $7,477,868 $5,729,910 $1,747,958 $915,000 FY2022 $7,979,674 $5,901,808 $2,077,866 $868,313 FY2023 $8,156,220 $6,078,862 $2,077,358 $847,563 FY2024 $8,583,620 $6,261,228 $2,322,392 $826,813 $0 $460,000 $48,030 -$61,222 -$1,213,192 $0 $0 $0 $0 $512,320 $320,638 -$367,042 $617,870 $591,684 $9,554 $745,885 $483,910 $29,795 $768,262 $727,318 $295,580 *Figures Shown are Adjusted for Probability to Visit Based On Ability to Afford Admission 23
Daily Free Periods Scenario No Task Force Recommendations Every day last two hours free at evening, residents only Revenue Source FY2019 FY2020 FY2021 FY2022 FY2023 FY2024 $5,847,799 $7,210,532 $7,382,647 $7,882,761 $8,057,615 $8,483,324 Gross Revenue $5,400,990 $5,563,020 $5,729,910 $5,901,808 $6,078,862 $6,261,228 Total Expenses $446,809 $1,647,512 $1,652,737 $1,980,953 $1,978,753 $2,222,097 Net Expenses $0 $756,281 $915,000 $868,313 $847,563 $826,813 Debt Service $460,000 $640,000 $0 $0 $0 $0 Start-Up Costs $48,030 $322,249 $512,320 $617,870 $745,885 $768,262 Proposed Positions -$61,222 -$71,018 $225,416 $494,711 $385,306 $627,022 Balance to Programming -$1,213,192 -$948,769 -$462,263 -$87,359 -$68,809 $195,284 Operating Sustainability *Figures Shown are adjusted for Probability to Visit Based on Ability to Afford Admission 24
Summary of Accessibility Scenarios Family Membership Impact Scenario Average Balance 5 Year Balance Task Force Recommendations 5% ($300,313) ($1,501,603) -62% ($420,109) ($2,100,543) Additional Options -90% ($517,022) ($2,585,108) Free Periods Daily 25
Schedule for Task Force Recommendations Fort Worth City Council Work Session June 18, 2019 M&C June 25, 2019 Staff Complete and Launch Accessibility Programs: June 26 July 18, 2019 Admission Begins July 19, 2019 26
