Analysis of Media Coverage on Republican Candidates 2015

This data analysis presents the ad-equivalent value, favorable coverage percentages, coverage by subject, and top candidates' coverage focusing on Republican candidates like Trump, Bush, Rubio, Cruz, Carson, and Kasich in 2015. It delves into the tone of coverage for Sanders and Clinton, shedding light on issue coverage and tone towards the top candidates.

• Media analysis
• Republican candidates
• Coverage analysis
• 2015 elections
• Tone analysis

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1. Figure 1. Ad-Equivalent Value of Republican Candidates Coverage ad-equivalent value (in millions) Trump $55 Bush $36 Rubio $34 Cruz $32.5 Carson $24 Kasich $16 Source: Media Tenor. Based on amount of positive and neutral news coverage in eight news outlets CBS, Fox, Los Angeles Times, NBC, New York Times, USA Today, Wall Street Journal, and Washington Post for the period January 1-December 31, 2015.

2. Figure 2. Trumps Favorable Coverage percentage of Trump s coverage that was positive or neutral in tone USA Today 74% Fox 73% Los Angeles Times 71% Wall Street Journal 68% 66% CBS NBC 65% Washington Post 65% New York Times 63% Source: Media Tenor, January 1-December 31, 2015

3. Figure 3. Trumps Coverage by Subject percentage of Trump's coverage Polls & projections Activities & events Personal qualities Issues & ideology Other 21% 27% 12% 34% 6% Source: Media Tenor, January 1-December 31, 2015.

4. Figure 4. Coverage of Top GOP Candidates percentage of news coverage Kasich 7% Cruz 13% Trump 34% Carson 14% Rubio 14% Bush 18% Source: Media Tenor, June 16-December 31, 2015. Percentages based on ad-equivalent dollar exposure of each candidate for eight news outlets.

5. Figure 5. Tone of Sanders Coverage tone of coverage (percentage of positive references minus percentage of negative references) 100 80 60 60 38 37 40 10 20 29 2 0 0 0 0 -17 -8 -1 -20 -40 -60 -80 -100 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2015 Source: Media Tenor, January 1-December 31, 2015

6. Figure 6. Tone of Clintons Coverage tone of coverage (percentage of positive references minus percentage of negative references) 100 50 4 0 -37 -16 -18 -44 -44 -50 -30 -41 -42 -45 -56 -85 -100 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2015 Source: Media Tenor, January 1-December 31, 2015

7. Figure 7. Volume and Tone of Top Candidates Issue Coverage percentage of coverage devoted to issues percentage of issue coverage negative in tone 28% Clinton 84% 12% Trump 43% 9% Cruz 32% 7% Sanders 17% Source: Media Tenor, January 1-December 31, 2015. Tone figures based on positive and negative statements only. Neutral statements are excluded.