Analyzing Media Coverage of Sports: Evaluating the Impact and Influence
In this assignment, students are tasked with evaluating media coverage of sports by analyzing how different media outlets present and report on sporting events. By comparing coverage from various sources, learners explore factors that influence reporting, such as target audience, biases, and extent of coverage. The objective is to develop a comprehensive understanding of how sports stories are portrayed across different platforms and formats.
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CNAT Sport LO5- Be able to evaluate media coverage of sport **NEW assignment**
WRITING THE ASSIGNMENTs Make it you OWN WORK and you must be in SILENCE Follow the guide step by step the more detail = the more marks! Your work in lessons make the writing up process easier!
Assignment brief/task Learning Outcome 5 is assessed in this task. (LO5) The organisers of the exhibition have been very pleased with your contribution to the event, which has been very successful. You spent much of your leisure time going round the event and looking at all the exhibits. To mark the end of the exhibition, a competition has been organised, which you have decided to enter. Entrants must produce a piece of work evaluating media coverage of sport. The best pieces will be put on permanent display. Your task is to evaluate media coverage of sport. WHAT DOES EVALUATE MEAN? You should demonstrate your ability to draw upon relevant skills/knowledge/understanding from Unit 1 Contemporary issues in sport.
Further information for the task. This learning outcome requires learners to evaluate the coverage of a sport story or item in at least two different media outlets. This can be any combination of two different outlets, such as two different newspapers (e.g. tabloid vs. broadsheet), a newspaper compared with a magazine or internet site, a television programme compared to a blog, and so on. Teachers should encourage the use of current/recent media coverage in order to ensure that the work produced is topical and relevant at the time of delivery. For this task learners must be able to evaluate media coverage of sport. Their evaluation should include: Aspects which may influence the coverage of a story/item: type/ brand of media outlet competition with other media outlets target audience timing of the event/story/item popularity, reputation or size of the individual/club/organisation Features of the coverage which may vary from one media outlet to another:. representation of the issue(s), organisation(s) or individual(s) involved method of reporting format/presentation potential bias extent of the coverage duration of the coverage The evidence for this task could be to produce a report, with appropriate headings using a sport story/item evaluating and comparing the coverage of the same story by a minimum of two different media outlets.
Task 3- TO BE INCLUDED IN YOUR ASSIGNMENT Aspects which may influence the coverage of a story Distinction example: One of the articles I have chosen is from the Guardian which is a broadsheet newspaper which is for the middle class. The other article is from the BBC website which can be read by all classes if they are interested in tennis. If they are not interested in tennis then they would probably not look at that section of the website whereas the people who read the Guardian probably read all the sport as tennis is classed as a middle class sport as you need money for the equipment and to join a tennis club is quite expensive. The wording in the articles is similar which reflects the sort of people who will read it.
Key questions Identify the two different types/brands of media outlets that these articles are from. The two articles I am evaluating are from . (identify the sources) The Sun is .. (where can you access? Who is the target audience?) The BBC sport website is .. (where can you access? Who is the target audience?) Is the wording similar or different in each article? Explain your reasoning . In my opinion the wordings used in each article are because .. (Give specific examples from the two articles .)
Writers Who are they? Ex players or general reporter? Well known? Number of years of experience? Writers compete against other writers to get the most popular story WHY!? Writers use different angles of approach WHY!?
The writers of the articles.. The Sun article BBC article Phil McNulty Chief footballer writer WHAT WILL THIS MEAN? Writer since 2000 Rated in Top 50 football writers in the world Brittany Vonow and Guy Birchall POSSIBLE REASON FOR TWO WRITERS? BV reporting background is education, police news and general matters Known for speed writing
Task 3- TO BE INCLUDED IN YOUR ASSIGNMENT Aspects which may influence the coverage of a story Distinction example: The article in the Guardian is written by a tennis reporter whereas the article on the BBC website is written by Pat Cash who is a former grand slam winner so has more of an insight into actually playing tennis which will make people take more notice of what he has written as they will think he can associate with how Murray is feeling. These are different angles that have been used to report the story.
Key questions Identify the backgrounds of the writers? The BBC website article was written by The background of this journalist is .. (why might this be useful for the readers of the article? Why might it be better than the Sun article?) The Sun article was written by The background of this journalist is .. (why might this be useful for the readers of the article? Why might it be better than the BBC website article?) In my opinion the better article for football fans is because (talk about the angle of reporting/story) Different angles to report the same story are used because
Target audience The articles will try and report in a way that communicates with it audience. Who did we say the articles are aimed at? Sport specific? Class? Age? Gender?
Task 3-Aspects which may influence the coverage of a Aspects which may influence the coverage of a story story Distinction example: The target audience for the two outlets is the middle class and those who follow tennis. It is for those who follow British tennis and for those who just follow successful British athletes so will follow Andy Murray because he has been successful in the past and they are hoping he can regain his form.
Key questions Explain the target audience of these articles? The audience targeted from these two articles are ..(refer to class, gender, specific sports fans, National team interest) Summarise that these articles may suit sports fans in general because Why have certain pictures/videos been used? Each articles uses different images to attract readers. Examples are . Why are these used?
Timing of the event/story/articles If the team/issue/event/organisation is already in the news . Articles become even more popular and stories magnified What do the articles report on? Is this of interest to people? Why?
Task 3-Aspects which may influence the coverage of a Aspects which may influence the coverage of a story story Distinction example: Andy Murray has been in the news for a long time as he is the most successful male tennis player for a long time. He had an operation in 2013 on his back and did not play very well for most of 2014. He also had a change of coach from Ivan Lendl to Amelie Mauresmo so people have been following his progress to see if he can regain the form that won him Wimbledon and if having a woman coach will improve his game. He is the first professional tennis player to employ a female coach so people want to know if it will work. He got to the Australian Open final for the fourth time and had played well so people were expecting him to play well in the final and stretch Djokovic.
Key questions Explain the importance of this article and its contents? The England football team has been reported in the media for a long time because .. (Give 4 points) *(Countries most popular sport, great interest, National pride, previous scandals, never fulfilling potential as a team at major events, involved in lots of major events on a regular basis, social media) Why has this article been written at a key time? These two articles have been written at a key time because .(reference the tournament/stage of the tournament/match/time articles are written) Summarise that lots of people have opinions on footballers and especially the England team My own opinion on the England football team is (provide 2 points)
Popularity of the individual/team/organisation being covered Some may have a reputation Prone to criticism Easy target Opposite effect; popular clubs or people may NOT be targeted
Task 3-Aspects which may influence the coverage of a Aspects which may influence the coverage of a story story Distinction example: Andy Murray has been prone to criticism in the past because of his surly attitude. People thought him miserable and did not warm to him. Also after the vote for Scottish Independence in 2014 he said he would have voted for Independence which did not go down to well as he lives near London. This means that some people want him to be successful and others don t. This makes him an easy target and when he played so poorly in the later stages of the Australian Open in 2015 people were critical of him as this was a good opportunity to add this grand slam to his collection and he might not get another opportunity.
Key questions Explain the popularity of the England football team? Any sports team or individual can be made a hero in the media or criticised depending on how they perform. The England football team is seen by media in a ..way(positive or negative- your opinion) This is because .(Give 3 points- these are your opinions) Summarise that: lots of people either want to England team to be successful because .. (why? x2 points) and others don t want them to be successful because (why? x2 points) Why do these articles make the England team prone to criticism? The BBC website article and The Sun article talk about the result of the game. This makes some people critical of the team because .. (provide 2 points)
Features of the coverage What do the articles cover? Who is the focus of the stories? What is different between the two articles?
Distinction example: The focus of the story in the Guardian is about Djokovic s injury/illness problems; Murray himself commenting on his performance in the Australian Open and his coach Amelie Mauresmo s comments on his performance. Djokovic also tells his side of the story and explains about his illness.
Key questions What is the focus of the BBC website article? The focus of the article written on the BBC sport website is ..(provide 3 areas of focus) What is the focus of the sun article? The focus of the article written by the sun newspaper is ..(provide 3 areas of focus) Summarise two key differences between the articles and one similarity Two differences between the articles are . Something that is similar about the articles are .
Methods of reporting What type of language have been used? What is the tone of the articles?
Distinction example: The language used is easy to understand and the articles flow. The tone of the BBC article is that of being critical whereas the tone of the article in the Guardian is both critical and insightful as it looks at the views and comments made by several people. It also finishes on a positive note as Amelie Mauresmo says she takes heart from Andy Murray s overall performance in the tournament.
Key questions Are the articles easy to read and understand? Why? Both the BBC and Sun articles are (easy to read or difficult to read). This is because (refer to the type of language used; choice of words/target audience, linked to sporting terms). Do the articles flow ? In my opinion the BBC article flows because (Match report; introduction, progresses through a 90 minute game, conclusion .). The sun article does/doesn t flow as much because .(provide reasons) What is the tone of both articles? Do they differ? Positive or negative? Happy or disappointed? Critical or praise? The tone used in the BBC sport article is ..(provide 2 points of focus/evidence) The tone used in the Sun article is ..(provide 2 points of focus/evidence) The main difference between the two articles are ..
Features of the coverage What is the format of the articles? Images used? Balance between text and images? Headlines used? Captions?
Distinction example: There were some pictures of Andy Murray and Novak Djokovic as part of the articles but unfortunately they did not print out on the version used. The headline captions were in large print whereas the rest of the articles were in normal sized print. The headlines are in bigger print so that they stand out and make people want to read them.
Key questions Do the articles use pictures? Both the BBC and Sun articles use pictures to help tell the story. The BBC article uses (explain the types of pictures/videos used) The Sun articles uses ..(explain the types of pictures used) Are headlines used in the articles? The BBC articles uses the following headline ..(insert headline) The Sun articles uses .(insert headlines) Articles use headlines because (provide 2 reasons) What type of text is used? Both articles include lots of text. Size? Bold? Quotes? (Describe the use of each of these points)
Potential Bias? (questions to consider) Bias means = is one favoured over another? is it unfair? Do the media outlets have anything to gain from telling the story the way they have? Does either article favour the winners or losers? If so- why?
Distinction example: I don t think that there was a potential bias in these articles as they both wanted to explore why Murray has not played as well as he had the rest of the tournament and were trying to find a reasonable explanation.
Key questions Do you feel that any of the articles are biased? In my opinion, I think that both articles are ...(biased or unbiased?) This is because .(back up your opinion with 3 reasons) (ideas: favour England? Favour Croatia? Critical of a certain player or manager? Positive to certain players or managers? Are the articles a fair reflection of what happened during the game/tournament? The BBC articles focuses on .. The Sun articles focuses on . In my opinion, the BBC article is (fair/unfair) because (2 reasons) In my opinion, the Sun article is (fair/unfair) because (2 reasons)
Extent of the coverage and duration of the coverage How much coverage has each articles been given (e.g how much of the paper did it take up? How many pages? Will the articles be re-visited the day/days after?
Distinction example: As can be seen from the articles there was more coverage in the article in the Guardian than there was on the internet. This debate on why Murray did not capitalise on Djokovic s health problems is no longer in the media spotlight but will no doubt be brought up again when the pair next play each other.
Key questions Which article provides more coverage in the Media? The BBC and Sun articles were both available to large audiences. The BBC article covers (how many pages?) and the Sun articles covers (how many pages?) Does one articles provides more coverage than the other? Provide 2 reasons why this may be How long will you be able to access each articles? The BBC articles is on the internet, so is likely to be accessed for longer than the newspaper article in the Sun. (why?- provide 2 reasons)
Overall judgement/conclusion An overall judgement is made and justified about whether the way in which the media outlets have covered the item/story is appropriate
Distinction example: Both articles focus on the fact that Murray seemed to be distracted by Djokovic s health problems and that this should not be the case if he is a professional player. Both articles were clearly written and put across varying views from the player; his opponent; his coach and a former player. The way that the media has covered this story is appropriate as it is trying to help the public understand what happened to Murray during the final. It is also critical of the way he appeared to let Djokovic s health problems get to him and this reflects what the majority of tennis fans probably think.
Key questions Was the coverage appropriate? I feel as though the BBC articles coverage (was/wasn t appropriate) because (one reason). The Sun articles (was/wasn t appropriate) because (one reason) Identify two similarities between both articles? The ways in which the BBC and Sun articles were similar are viewpoint? Quotes? Pictures? Stats? Comments? Focus? Language used? Positive? negative? Length of articles? Identify two differences between both articles? Two ways in which the BBC and Sun articles were different are (viewpoint? Quotes? Pictures? Stats? Comments? Focus? Language used? Positive? negative? Length of articles? Which is the better articles in your opinion and why? Both articles are informative for readers. In my opinion the better articles to read is (BBC or Sun) because ..(provide 2 reasons)
What should you have included 1. type/ brand of media outlet 2. Writer background/angle of reporting 3. target audience 4. timing of the event/story/item 5. popularity, reputation or size of the individual/club/organisation 6. Focus of articles (representation of the issue(s), organisation(s) or individual(s) involved) 7.method of reporting (flow, tones, easy to read?) 8.format/presentation (pictures, headlines) 9.potential bias 10.extent of the coverage/duration of the coverage 11. CONCLUSION
